以下文章来源于中国企业家杂志 ，作者李晓天 将投中网设为"星标⭐"，第一时间收获最新推送 他们可能自己都没意识到，被卷入到了一个不大不小的风口中。 《2025年中国宠物行业白皮书》显示，2024年我国城镇（犬猫）消费市场已经高达 3002亿元，全球宠物服饰市场在2030年规模可达到87亿美元。 这其中，"90后"宠主占比41.2%，"00后"宠主占比25.6%，他们更习惯独一无二， 把宠物当成"家人"，也愿意为此付出"匪夷所思"的价格。 不差钱的"家长"又撑起了一个风口。 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 作者丨 《中国企业家》记者 李晓天 编辑丨 张昊 来源丨 中国企业家杂志 "给狗做衣服比给人做快乐多了。" 1999年出生的臧硕自称是一名专业的"宠物服饰私人定制设计师"，虽然她并不知道这算不算一个职业，但她现在确实每个月都为几十只狗狗手工定制 衣服，一套的价格在188～400元不等。 但点开淘宝搜索狗衣服，大多都是30～50元不等的产品，她老在评论区看到类似的留言，"人都穿不了这么贵的衣服，还给狗买？"有些四位数价格的 产品下，有网友打趣道：这就是"狗界爱马仕"啊！ 不过她也发现，跟她一 ...

Core Viewpoint - The pet economy is a growing market, particularly in cities like Shanghai, where pet owners are willing to spend significantly on their pets, including custom clothing for them [3][11][12]. Group 1: Market Insights - The average annual spending on a pet dog is projected to be 2,961 yuan in 2024, a 3% increase from 2023, while for cats, it is expected to be 2,020 yuan, up 4.9% [3]. - There is a notable gap in the pet clothing market, particularly for larger breeds, as many existing products are generic and do not cater to specific needs [3][13]. - The demand for customized pet clothing is rising, with pet owners showing a willingness to invest in unique and personalized items for their pets [11][12][15]. Group 2: Business Model and Strategy - The business started with a focus on remaking old clothes into pet outfits, which aligns with sustainability trends and offers unique designs [13][35]. - The pricing strategy is competitive, with remade items priced at 188 yuan and custom designs ranging from 200 to 400 yuan, making it accessible to a broader audience [3][4]. - The owner has successfully leveraged social media for marketing, collaborating with pet influencers to showcase designs and attract customers [17][25]. Group 3: Design and Customization Process - The design process involves understanding the specific needs of each pet, including measurements and preferences, to ensure a perfect fit [21][23]. - The customization options are extensive, allowing pet owners to choose styles, fabrics, and additional elements, which enhances customer satisfaction [29][30]. - The owner emphasizes the importance of considering the functional anatomy of dogs when designing clothing, ensuring comfort and usability [21][22]. Group 4: Consumer Behavior and Trends - Pet owners are increasingly treating their pets as family members, leading to a rise in spending on pet-related services and products, including clothing [37][38]. - There is a trend of pet owners wanting their pets to reflect their personal style, leading to a demand for fashionable and unique pet clothing [27][36]. - The market is becoming competitive, with various styles and products available, indicating a vibrant and evolving pet fashion industry [38][39].