Group 1 - The core viewpoint of the articles highlights the entrepreneurial ventures of Hou Yi, the former CEO of Hema Xiansheng, who has launched a new live-streaming e-commerce platform called "Lao Cai Rui Xuan" focused on high-quality food products [1] - Hou Yi's transition from Hema to his new venture reflects his passion for food and aims to redefine and introduce premium Chinese ingredients to consumers through live streaming and private domain channels [1] - The first live broadcast of "Lao Cai Rui Xuan" featured various product categories, including baked goods, fruits, beverages, and seafood, with specific items like the Tongxiang Snowflake Wu Old Noodle Soup Dumplings and Chilean cherries being highlighted [1] Group 2 - The pet food brand "Pait Fresh" founded by Hou Yi has faced significant challenges, with reports indicating that 7 out of 18 stores have either paused operations or closed, some within just three months of opening [2] - In response to the underperformance of physical stores, Hou Yi announced plans to exit the pet retail market while retaining a limited online presence, indicating a strategic shift in the company's focus [2]