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厦门建发集团携手厦马在京举办“绿动·生长”可持续活动——链接伙伴力量,共筑可持续发展生态圈
FOFWEEKLY· 2025-10-26 06:00
Core Insights - The event "Green Movement·Growth" organized by Xiamen Jianfa Group focused on sustainable development, gathering over a hundred guests from various sectors to promote green initiatives through sports and dialogue [1][2][13] Group 1: Event Overview - The event took place on October 25 at Beijing Olympic Forest Park, emphasizing the theme "Green Together, See the Power of Partners" [1] - It was co-hosted by Xiamen Jianfa Group and Xiamen Cultural and Sports, with support from various ecological partners including Jianfa New Investment and Xtep Group [1][2] Group 2: Sustainable Development Practices - Representatives from Xiamen Jianfa Group, Xiamen Cultural and Sports, and Ant Forest Public Welfare Foundation shared insights on sustainable development from corporate, event, and public welfare perspectives [5] - Xiamen Cultural and Sports highlighted the importance of collaboration among runners, corporate partners, and cities in promoting sustainable marathon events over the past 23 years [5] - The Ant Forest representative discussed how technology empowers public participation in ecological restoration and marine protection through digital platforms [9] Group 3: Collaborative Partnerships - A roundtable discussion titled "Being Marathon Partners on the Investment Road" explored the significance of positive partnerships in capital and industry collaboration [11] - The event was described as a carefully constructed ecological exchange platform, enhancing the dialogue on sustainable development [13] Group 4: Practical Initiatives - Jianfa Group showcased its diverse business areas and green practices, reinforcing the theme of "Seeing the Power of Partners" [14] - The event included an innovative "Wind-Breaking Partner" model for a 10-kilometer running competition, symbolizing collaborative efforts in overcoming challenges [15] Group 5: Commitment to Sustainability - Jianfa Group and Xiamen Marathon have long pursued sustainable development, launching initiatives like "Jianfa Green Run in Action" and tree-planting projects in the Kubuqi Desert [17] - To reward participants, Jianfa Group collaborated with the marathon committee to plant sand-fixing trees in the Tengger Desert, contributing to ecological projects [18] - The company integrates sustainable development into its operations across five main sectors, focusing on green operations, industry ecological upgrades, and community stewardship [20]