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万台空调免费清洗,苏宁易购818服务加码
Zhong Jin Zai Xian· 2025-08-04 08:26
据悉,818活动期间,消费者在苏宁易购APP、线下门店、苏宁帮客微信小程序、抖音、美团、快手等 渠道下单任意苏宁帮客服务产品,即可参与锦鲤抽奖,8月18日揭晓1000个"承包全年空调清洗"家庭幸 运锦鲤。苏宁易购门店、苏宁帮客联合深入老旧小区开展夏季家电排雷行动,提供家电检测、家电清 洗、空调充氟等服务,空调、冰箱、洗衣机上门检测低至9.9元,空调清洗秒杀低至39.9元,并面向社区 居民招募空调清洗体验官,送出10000份空调免费清洗特权。 高温催热清凉家电清洗、维修需求,苏宁易购数据显示,入伏以来,苏宁帮客空调清洗、维修订单同比 增长225%、573%。为进一步满足夏日消费需求,苏宁帮客启动818燃购生活节,加码家电清洗、维修 服务权益,家电检测低至9.9元,空调清洗低至39.9元,全国送出超1000份"承包全年清洗"家庭幸运锦鲤 大奖,招募10000名空调免费清洗体验官。 伴随"家消费市场"品质升级,"家服务"也正从单纯的家电服务向家庭全场景服务升级。苏宁帮客持续联 合家电品牌商、电商平台、家居、家政、新能源车企等在内的上千家生态伙伴,构建"家电服务+"平 台,针对家庭生活全场景提供"一揽子"定制化专享服 ...
从修电器到管全家,苏宁易购重新定义家庭服务
Zhong Jin Zai Xian· 2025-06-30 08:14
Core Insights - The conference on the development of China's home appliance service industry highlighted the shift from traditional appliance services to comprehensive home service experiences, led by Suning's service brand, Suning Bangke [1][4]. Group 1: Service Evolution - The home service market is evolving from basic appliance services to full-scenario services to meet new consumer demands [4]. - Suning Bangke has established a "Home Appliance Service+" platform to provide customized service experiences across various home scenarios [4][5]. Group 2: Innovative Mechanisms - Suning Bangke introduced a "shared engineer" mechanism to enhance resource utilization and improve service network capabilities, transitioning from single-point responses to comprehensive collaboration [4][5]. - The company collaborates with over a thousand ecosystem partners, including appliance brands and e-commerce platforms, to deliver one-stop solutions for consumers [4][5]. Group 3: Service Commitments - Suning Bangke has upgraded its service commitments, including a "30-minute rapid response" and "100% on-time service," ensuring transparency and reliability for consumers [5]. - The service process is enhanced by the self-developed "Kunpeng Service System," which digitizes and intelligently manages the entire order process [5]. Group 4: Targeted Services - The company offers personalized service packages for high-end appliances, providing a comprehensive experience from planning to installation [6]. - Suning Bangke has developed "age-friendly renovation" services for the elderly, focusing on ease of use and emotional security [6]. Group 5: Future Vision - The company aims to extend its service radius beyond basic functions to include space optimization, personalized customization, and emotional value, creating a user-centered, technology-driven service ecosystem [8].