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家电零售与服务
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万台空调免费清洗,苏宁易购818服务加码
Zhong Jin Zai Xian· 2025-08-04 08:26
Group 1 - The core viewpoint of the articles highlights the significant increase in demand for air conditioning cleaning and maintenance services due to high temperatures, with Su Ning Yi Gou reporting a year-on-year growth of 225% in cleaning orders and 573% in maintenance orders since the start of summer [1][3] - To meet summer consumer demand, Su Ning Bang Ke has launched the 818 "Fuel Purchase Life Festival," offering low prices for appliance cleaning and maintenance services, with air conditioning cleaning starting at 39.9 yuan and appliance testing as low as 9.9 yuan [1][3] - The company is also engaging in community outreach by conducting summer appliance safety checks and offering free cleaning privileges to residents, aiming to enhance service accessibility and consumer engagement [1][5] Group 2 - Su Ning Bang Ke is committed to enhancing service quality by implementing promises such as "30-minute rapid response," "100% on-time service," and "real-time service tracking," ensuring a transparent and reliable consumer experience [3] - The company is evolving its service offerings from basic appliance services to comprehensive home service solutions, collaborating with over a thousand partners across various sectors to provide customized service experiences for families [3][5] - In 2023, Su Ning Bang Ke has accelerated the establishment of 500 "convenient service stations" in collaboration with local communities, offering a range of services including appliance cleaning, maintenance, and elderly-friendly modifications [5]
从修电器到管全家,苏宁易购重新定义家庭服务
Zhong Jin Zai Xian· 2025-06-30 08:14
Core Insights - The conference on the development of China's home appliance service industry highlighted the shift from traditional appliance services to comprehensive home service experiences, led by Suning's service brand, Suning Bangke [1][4]. Group 1: Service Evolution - The home service market is evolving from basic appliance services to full-scenario services to meet new consumer demands [4]. - Suning Bangke has established a "Home Appliance Service+" platform to provide customized service experiences across various home scenarios [4][5]. Group 2: Innovative Mechanisms - Suning Bangke introduced a "shared engineer" mechanism to enhance resource utilization and improve service network capabilities, transitioning from single-point responses to comprehensive collaboration [4][5]. - The company collaborates with over a thousand ecosystem partners, including appliance brands and e-commerce platforms, to deliver one-stop solutions for consumers [4][5]. Group 3: Service Commitments - Suning Bangke has upgraded its service commitments, including a "30-minute rapid response" and "100% on-time service," ensuring transparency and reliability for consumers [5]. - The service process is enhanced by the self-developed "Kunpeng Service System," which digitizes and intelligently manages the entire order process [5]. Group 4: Targeted Services - The company offers personalized service packages for high-end appliances, providing a comprehensive experience from planning to installation [6]. - Suning Bangke has developed "age-friendly renovation" services for the elderly, focusing on ease of use and emotional security [6]. Group 5: Future Vision - The company aims to extend its service radius beyond basic functions to include space optimization, personalized customization, and emotional value, creating a user-centered, technology-driven service ecosystem [8].