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比利时巴可公司持续深耕中国市场,不断加大对华投资—— “我们坚信投资中国的决策完全正确”(见证·中国机遇)
Ren Min Ri Bao· 2025-06-03 21:18
Core Viewpoint - Barco is committed to deepening its investment in the Chinese market, establishing a significant production and R&D center in Wuxi, which is expected to enhance its international competitiveness and meet both local and global demands [3][4][5]. Group 1: Investment and Development - Barco's Wuxi production and R&D center is its largest overseas investment project, covering an area of 15,000 square meters with a total investment of $48 million, set to officially commence operations in May 2024 [2][3]. - The center aims to produce over 20,000 professional projectors annually and is equipped with advanced automated warehousing and logistics systems [2][3]. Group 2: Market Strategy - The establishment of the Wuxi center marks a milestone in Barco's localization strategy in China, leveraging the region's favorable business environment and industrial cluster advantages [3][4]. - Barco has established nine organizations and three fully localized production and R&D bases in China, with two of them serving global markets, highlighting the importance of the Chinese market in Barco's global strategy [4][5]. Group 3: Innovation and Product Development - Barco's R&D team in China focuses on new technology trends and product applications, contributing to multiple innovation projects that align with the company's global strategy [7][8]. - The I600 series projector, developed by Barco's Chinese team, features a lightweight design and high brightness, showcasing the company's competitive edge in the projector market [7]. Group 4: Future Outlook - Barco's commitment to the Chinese market is driven by the country's economic growth, stable business environment, and a large pool of professional talent, reinforcing the company's belief in the correctness of its investment decisions [5][8]. - The company aims to continue its investment in China, fostering innovation and collaboration to enhance its market presence and contribute to global technological advancements [8].