Core Insights - The article emphasizes the importance of market position certification for enhancing brand value and competitiveness, which can lead to increased market trust and investment opportunities [2][3][5] Group 1: Company Overview - CICC International Consulting has been dedicated to market research for 16 years, employing 194 full-time consultants and approximately 7,000 external experts, with over 80,000 successful project cases [2] - The company operates several departments, including research, project management, certification, strategic consulting, and database services, aiming to build a global professional consulting brand [2] Group 2: Value of Market Position Certification - Certification enhances brand value by serving as a key reference for external promotion, thereby increasing brand credibility and attracting more resources [3] - It strengthens market competitiveness and trust, establishing a comprehensive competitive edge for the brand and expanding market space [3] - Certification reflects the market position of a company, aiding in high-quality development by showcasing objective performance [3] - It improves brand image, enhancing consumer trust through the certification process [3] - The evaluation and feedback during certification highlight the innovation capabilities of the brand in products and services [3] - Certification results can attract investors and partners, increasing market appeal and trust, thus providing more resources for development [3] - It serves as an effective differentiation strategy, helping companies capture more potential customers and expand market share [3] - Certification is a value-creating tool that can lead to higher, more stable, and sustainable revenue and profit sources, enhancing consumer loyalty and willingness to pay [3] Group 3: Industry Trends in Gift Box Market - The gift box industry is shifting from "overcapacity" to "demand mismatch," with customization, intelligence, and environmental considerations becoming key factors [7] - There is a growing trend towards high-end gift boxes, with significant demand for scene-specific products like wedding and business gift boxes, which are seeing growth rates exceeding industry averages [7] - The awakening of environmental awareness is driving the adoption of biodegradable materials in gift boxes, aligning with consumer preferences for sustainable lifestyles [7][8] Group 4: Future Directions - The gift box market is expected to accelerate towards "unmanned" operations, with increasing penetration of remote operation systems based on industrial internet and AI-driven process optimization [8] - Environmental policies are pushing for a green transformation in the industry, with companies adopting technologies to reduce carbon emissions and enhance sustainability [8]

Group 1: Market Position Certification - Market position certification is an important way for companies to gain recognition in a competitive market, reflecting their strength and brand influence [2] - 中金企信国际咨询 offers comprehensive solutions for brand and market position certification, with over 16 years of experience and 20,000 successful cases [2] - The certification includes various terms such as "first brand," "leading brand," and "market share leader," which enhance brand value and support high-quality development [2] Group 2: Herbal Market Overview - The global herbal market, particularly in the context of herbs like lavender and rosemary, is driven by increasing consumer demand for natural and organic products [6] - The global herbal market size was approximately $584 million in 2023, with a projected decline to $404 million by 2030, reflecting a compound annual growth rate (CAGR) of -5.1% from 2024 to 2030 [6] - Despite the projected decline, the herbal market is expected to continue evolving with technological advancements and changing consumer demands [6] Group 3: Sales Channel Development - The herbal market is shifting from traditional brick-and-mortar stores to online platforms, driven by the rapid growth of e-commerce and increasing consumer acceptance of online shopping [7] - This shift provides new sales channels and opportunities for manufacturers, who are also exploring offline experience stores to better meet consumer needs [7]