Core Project Requirements - The project requires the production of a 1-minute TVC, along with 30-second and 15-second adapted versions, and a complete set of shooting materials and engineering source files. The work should combine professional quality with emotional resonance, suitable for mainstream platform dissemination [1][5]. Team Recruitment Core Requirements Team Qualifications and Experience - Core members (planning director, director, post-production head) must have over 5 years of specialized TVC experience, with each having led at least 3 brand-sponsored TVC projects during major festival periods (e.g., Spring Festival, Mid-Autumn Festival) [2][6]. - The team should have received industry awards (e.g., China Advertising Great Wall Award, Golden Award, IAI International Advertising Award) in the last 3 years, or have a single work that has accumulated over 5 million views on platforms like Douyin or Video Number [2][6]. Full Process Execution Capability - The team must possess full-chain capabilities from creative planning, shooting to post-production, without relying on third-party outsourcing [3][7]. - The team should have access to or long-term partnerships for 4K cinema-grade cameras, professional lighting groups, and post-production color grading workstations, and must provide equipment lists and venue cooperation proofs (e.g., photography studios, real scene shooting bases) [3][7]. Service and Assurance Capability - The team must be able to provide creative adjustment and modification proposals within 24 hours, with urgent issues addressed within 1 hour [4][8]. - The team should offer backup teams and alternative venue plans as emergency solutions to ensure timely project delivery [4][8]. - A confidentiality agreement must be signed to ensure strict confidentiality of project information, with no risk of copyright infringement [4][8].

Core Points - A new company, Mianyang Jingsheng Signage Production Co., Ltd., has been established with a registered capital of 500,000 RMB [1] - The legal representative of the company is Wei Jing [1] - The business scope includes advertising production, sales of construction decoration materials, sales of traffic and public management signs, advertising publishing, digital advertising production, advertising design and agency, graphic design, sales of security equipment, sales of metal structures, retail of hardware products, landscaping engineering construction, urban greening management, sales of doors and windows, and sales of metal products [1] - The company is also involved in licensed projects such as construction engineering and residential interior decoration [1] - The company will operate independently based on its business license, except for projects that require approval from relevant authorities [1]

Core Viewpoint - E-commerce companies must prioritize high-quality promotional videos to engage consumers effectively in a visually-driven market, moving beyond traditional text and price competition [1][3]. Group 1: Importance of Promotional Videos - The trend towards video content is essential as consumers increasingly prefer to understand products through videos rather than text [3]. - Promotional videos serve as a tool for brand upgrading, conveying brand values and differentiating the company from competitors [4]. - Promotional videos are crucial assets for external collaborations, helping to present company advantages more persuasively than written descriptions [5]. Group 2: Types of Promotional Videos - Different types of promotional videos include brand image films, product demonstration videos, marketing promotion videos, user story videos, and corporate investment videos, each tailored to specific goals and audiences [7]. Group 3: Production Process and Key Steps - The production process involves three main stages: pre-production planning, shooting, and post-production, with each stage having critical elements such as target audience analysis and creative scripting [9][10][11]. Group 4: Creative Directions for Promotional Videos - Creative directions include situational experiences, comparative experiments, narrative storytelling, futuristic technology, and interactive designs to enhance viewer engagement [13][14][15][16][17]. Group 5: Service Providers in Promotional Video Production - Companies like Shun Dong Advertising offer comprehensive services, including professional planning, high-end equipment, and full-process support, ensuring quality and effectiveness in promotional video production [19][20][21]. Group 6: Common Misconceptions and Pitfalls - Common pitfalls include focusing solely on price over quality, creating content that lacks emotional resonance, ignoring target audience differences, and failing to design for secondary distribution [23][24][25]. Group 7: Future Trends in Promotional Videos - Future trends indicate a combination of short and long videos, the use of AI and virtual filming, cross-screen interactions, and immersive experiences through VR/AR technology, making promotional videos indispensable for brand competition [26][27].