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趋势研判!2025年中国影视录放设备行业相关政策、产业链、发展历程、竞争格局及发展前景展望:影视录放设备技术持续升级,市场规模已达千亿元[图]
Chan Ye Xin Xi Wang· 2025-07-02 01:19
Industry Overview - The film and television recording equipment industry has undergone significant transformation, evolving from traditional devices to high-definition Blu-ray players, smart TV boxes, and online streaming devices to meet diverse consumer demands for high-quality audio-visual experiences [1][13] - The market size of China's film and television recording equipment is projected to grow from 337.635 billion yuan in 2015 to 616.448 billion yuan in 2024, with a compound annual growth rate (CAGR) of 6.92% [1][13] - Future developments in the industry are expected to focus on higher resolution, better sound quality, smarter features, and more convenient usage, alongside innovations driven by virtual reality (VR) and augmented reality (AR) technologies [1][13] Industry Policies - The Chinese government has implemented various supportive policies to foster the development of the film and television equipment industry, including financial support for new production bases and technology upgrades [6][8] - Specific measures include a one-time subsidy of up to 20 million yuan for new film production bases and 10 million yuan for technology trials and applications [6][8] Industry Chain - The industry chain consists of upstream raw materials and components supply, midstream production and manufacturing, and downstream applications in film, photography, home entertainment, education, security monitoring, and live streaming [9] Key Enterprises - Major companies in the Chinese film and television recording equipment sector include Woge Optoelectronics, Chunzong Technology, Jiulian Technology, and others, with a focus on niche markets and technological innovation [2][17] - The competitive landscape is characterized by a mix of foreign dominance in high-end markets and the rise of domestic players, with ongoing efforts to close the technology gap [14][17] Development Trends - The industry is moving towards high-performance and intelligent equipment, with innovations in imaging capture and processing capabilities, such as 8K ultra-high definition and AI-enhanced image quality [23] - Emerging application scenarios, including short video creation and live streaming, are driving demand for lightweight and highly mobile equipment [24] - User experience is becoming a core selling point, with simplified interfaces and natural interaction methods like voice control gaining traction [25]