Core Viewpoint - 雅艺科技 achieved significant revenue growth in 2024 through cross-border e-commerce, but faced a substantial decline in net profit, highlighting issues in cost control and profitability [1][4][6] Group 1: Revenue Growth - The company's revenue reached 296 million yuan, a year-on-year increase of 87.22%, primarily driven by the rapid development of cross-border e-commerce [1][4] - Sales from platforms like Amazon and Wayfair contributed 128 million yuan, accounting for 43.34% of total revenue [4] Group 2: Profit Decline - Net profit attributable to shareholders was only 11.17 million yuan, a year-on-year decrease of 40.49% [1] - The decline in profit was mainly due to increased depreciation and amortization expenses from new factory construction, as well as higher tax expenditures following the cancellation of property and land use tax policies [4][6] Group 3: Product Diversification and Market Expansion - 雅艺科技's core products include outdoor furniture such as fire pits, gas stoves, and outdoor heaters, primarily exported to the US, Canada, and Europe [5] - The company has diversified its product range since launching its first fire pit in 2005 and has enhanced brand recognition through its own brand promotion on Amazon [5] - Despite achievements in product diversification and market expansion, profitability has not improved correspondingly, with North America remaining the main revenue source while Europe presents new opportunities [5] Group 4: Industry Trends and Company Response - The outdoor leisure furniture industry is characterized by a dominant North American market and growing demand in Europe [6] - 雅艺科技 has participated in national standard formulation to strengthen its technical voice and has made progress in smart control devices [6] - The company upgraded its production lines to enhance quality control efficiency and reduce labor cost pressure [6] - However, increasing industry concentration and channel changes pose new challenges, as leading companies are squeezing the survival space of smaller manufacturers [6] - Maintaining competitive advantages amid industry consolidation is crucial for the company's future development [6]