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今年国庆,为啥感觉年轻人变精明了?
Xin Lang Cai Jing· 2025-10-10 22:23
Core Insights - The recent holiday trends indicate that young people are traveling further and engaging in more diverse activities while becoming more cost-conscious in their spending [1][3][9] Group 1: Travel Trends - Long-distance and cross-border travel have become mainstream during the recent holiday, with post-95 and post-05 generations leading this trend [3] - Young travelers are increasingly opting for quieter towns and counties, a trend referred to as "running to counties," which reflects a practical approach to travel expenses while seeking deeper experiences [3] Group 2: Rental Economy - The rental economy has seen significant growth during the holiday, particularly among the post-00 generation, who are renting equipment like action cameras and drones to enhance their travel experiences [5] Group 3: Consumer Behavior - There is a notable increase in sales of outdoor brands such as Camel, KAILAS, 361°, and Li Ning, indicating that young consumers are preparing for trips by purchasing suitable gear at discounted prices [7] - Young consumers are balancing their desire for experiences with a focus on cost-effectiveness, demonstrating a shift in how they define spending and travel [9]