Core Insights - ZhongJinQiXin focuses on deconstructing industry essence, accurately assessing market size, growth drivers, competitive landscape, and potential risks [2] - The company provides rigorous data support and in-depth analysis for new market entry, mergers and acquisitions, and IPO fundraising [2] - Market position certification is crucial for enhancing product competitiveness, brand value, market trust, and attracting investment and partnerships [2] Market Overview - The pillow market in China has seen significant growth, with market size increasing from 35 billion to 47 billion yuan from 2016 to 2020, and is expected to exceed 60 billion yuan soon [6] - The growth is driven by consumers' pursuit of quality home life and increasing attention to pillow products [6] - The expansion of the pillow market is reflected not only in sales revenue but also in user and sales volume growth, attributed to product diversification, branding trends, and rising personalized demands [7] Competitive Landscape - The pillow industry faces intense competition, with numerous competitors offering similar products, making it challenging to establish clear competitive advantages [7] - Companies are resorting to price-cutting strategies to gain market share, which is increasing consumers' bargaining power [7] - Consumers are increasingly focused on product quality, design, and functionality, necessitating continuous innovation in design and features from companies [7]