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调研速递|奥佳华接受保宁资本等4家机构调研 透露市场策略与业务要点
Xin Lang Zheng Quan· 2025-09-02 15:21
Core Insights - The company, OJIAWA Intelligent Health Technology Group, engaged in a targeted investor research activity with four institutions to discuss business strategies, market environment, and tariff impacts [1][2]. Group 1: Domestic Market Strategy and Environment - The domestic massage and health product market has low penetration and concentration, but significant potential exists due to rising health demands, an aging population, and the increasing prevalence of sub-health among younger individuals. The massage chair market has seen a recovery in 2023, supported by the "old-for-new" subsidy policy. The company is innovating to meet consumer demands, enhancing product offerings, and focusing on brand marketing through flagship product promotions and collaborations with Olympic champions [3]. Group 2: U.S. Tariffs and Vietnam Production Capacity - The company's global business strategy is predominantly non-U.S., with U.S. sales accounting for less than 22% of total revenue in the first half of 2023. The Vietnam factory has a designed annual production capacity of 5.4 million units for massage small appliances and health environment products, which is gradually being put into operation. The company plans to adjust manufacturing orders based on market and international conditions to enhance supply chain risk management [4]. Group 3: Sales Expenses and Profitability - The company operates various health products and has driven growth through a dual strategy of global self-owned brands and ODM business. It invests heavily in sales resources to strengthen brand recognition, with several brands holding leading market shares. The focus will be on the health industry, enhancing core market competitiveness, accelerating product innovation, and improving operational resilience [5]. Group 4: R&D Investment Direction - The company prioritizes R&D innovation and is the only enterprise in the industry with seven national-level innovation platforms. It maintains high levels of R&D investment, following a strategy of "producing one generation, reserving one generation, researching one generation, and improving one generation." The focus is on cutting-edge health technologies, integrating AI and IoT for product upgrades, such as transitioning from the fifth generation 4D brushless variable frequency temperature-sensing core to the sixth generation 5D core flagship massage chair [6]. Group 5: Technology Layout Planning - The company aims to leverage technological innovation as a breakthrough for high-quality development, reinforcing core hardware advantages and increasing R&D investment in software areas like AI algorithms, digitalization of traditional Chinese medicine, and health monitoring. Collaborations with research institutions are underway to develop intelligent health service robot technologies, alongside the introduction of innovative massage chair products to the market [7].