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2026,视频播客,尚能火否?
3 6 Ke· 2025-12-09 02:41
更有大量视频播客创作者,将内容同步分发至抖音、小红书、喜马拉雅,甚至微博、腾讯视频等平台。 图片源自B站 而在大洋彼岸,视频播客早已兴起。 美国最具影响力的播客,大多以"视频+音频"双轨发布;Netflix、福克斯两巨头,近日也宣布进军该领域。 12月7日,在极客公园创新大会上,罗永浩公开呼吁播客同行要拥抱视频化:不要抱着古怪的偏执,认为播客只能是音频;自己的播客内容已上线11个平 台,视频版本贡献了80%–90%的流量。(大意) 2025年,视频播客成了内容行业的新风口。 B站率先下场,罗永浩、鲁豫、于谦等名人,以及晚点、商业漫谈、乱翻书等商业媒体或媒体人纷纷入局。 图片源自视频号@极客公园 一时间,纯音频播客仿佛遇到了"不视频化就被淘汰"的生存焦虑。 可热闹之下,「克劳锐」不得不冷静发问: 这场"视频播客热",究竟是用户的真实需求,还是平台补贴催生的短暂繁荣?2026年,潮水退去,是否会留下一地"裸泳者"?一起聊聊看吧! 别拿头部样本当行业常态 讨论视频播客的未来,首先要打破一个认知误区。 当前大众把对视频播客的关注,更多集中在罗永浩、鲁豫等头部IP和专业团队身上。可将他们的成功等同于行业常态,本身就是一 ...
2025「流声计划」奖学金招募:寻找下一代声音叙事的创作者
声动活泼· 2025-07-15 04:32
Core Viewpoint - The "Voice Exchange" program initiated by New York University aims to support the growth of Chinese audio narrative creators through immersive experiences and workshops focused on storytelling in audio formats [3][8]. Group 1: Program Overview - The "Voice Exchange" program is designed to explore the potential of audio storytelling beyond conventional formats, encouraging personal narratives and immersive soundscapes [3]. - The program will host workshops and audio appreciation sessions in September 2025, analyzing creative approaches from renowned programs like This American Life and Radiolab [3][5]. - The initiative seeks to establish a community of Chinese audio narrative creators, helping them transform their ideas into compelling audio stories [5][8]. Group 2: Scholarship Details - The scholarship offers full participation in the September 2025 event, covering travel, accommodation, and a creative stipend of 2,000 RMB [13]. - Applicants must be at least 18 years old, reside in mainland China, Hong Kong, or Macau, and have a strong interest in audio storytelling with some creative experience [9]. - Selected scholarship recipients will receive personalized guidance from experienced audio editors and have the opportunity to publish their work in 2026 [5][13]. Group 3: Application Process - Applications must be submitted by August 10, 2025, and should include a personal introduction, creative experience, tools used, and a story idea [11]. - The application format requires a PDF submission with specific content guidelines, including a description of a desired podcast topic [11][12]. - Notifications for shortlisted candidates will be sent by August 17, 2025, with further details about the event to be announced in mid-August [11].
招聘|用声音碰撞世界,加入我们一起创造惊喜吧!
声动活泼· 2025-06-27 09:11
Core Viewpoint - "Shengdong Huopo" is a leading voice creativity and production company focusing on the impact of new developments in the commercial technology sector on people [1][2]. Group 1: Company Overview - The company specializes in "voice" as a medium, with over 5 million subscriptions across platforms for its original podcast programs [2]. - It has received multiple awards, including "Apple's Best Podcast of the Year" and "Popular New Program of the Year" from Xiaoyuzhou [2]. - The company provides creative, consulting, and post-production services for brand podcasts for clients such as ByteDance, Xiaohongshu, Tencent TME, Harvard Business Review, Pfizer, and Disney [2]. Group 2: Recruitment and Team Culture - The company is currently hiring for six full-time positions, emphasizing the importance of a supportive system behind content creation [4]. - The company values individuals who can maintain order and stability in daily operations, supporting team functions and administrative tasks [5][6]. - It seeks team members who are detail-oriented, reliable, and possess a natural enthusiasm for helping others [5][6]. Group 3: Specific Roles and Responsibilities - The roles include responsibilities in recruitment, talent discovery, organizational growth, and maintaining a positive team culture [10][16]. - The company aims to enhance community engagement through strategic planning and execution of community operations [13]. - Marketing team members will focus on implementing brand strategies and connecting with audiences through content [16][17]. Group 4: Additional Benefits and Work Environment - The company offers a comprehensive content growth plan to enhance skills and creativity [24]. - Employees enjoy flexible working arrangements, including no mandatory office attendance and weekends off [24]. - Health benefits include annual health check-ups and reimbursement for activities that promote well-being [24].