以下文章来源于差评X.PIN ，作者差评君 差评X.PIN . Debug The World，关注科技、数码、汽车、产经、游戏，传播能改变世界的科技互联网信息。 视频播客成新风口了？ 文 ｜ 渡渡鸟武士 编辑 ｜ 莽山烙铁头 面线 来源｜ 差评X.PIN（ID：chaping321） 封面来源 ｜ 视频截图 21日，罗永浩在B站更新了一期视频播客，主题是与理想汽车创始人李想对谈。 这期视频里，老罗跟李想一个啥都敢问，一个啥都敢说。 聊童年。 罗永浩："怎么听着全是幸运呢，给我讲讲童年创伤吧，十八岁前有什么创伤？" 李想："我刚回到石家庄的时候，整个小区的孩子都欺负我"，"而且小朋友们都欺负我，我今天脸上很多疤痕，都是在小学时候被他们抓的。" 谈融资。 李想说王兴是他整个创业历史上最大的贵人相助。 理想B轮时，王兴找了很多人想投，但理想拒绝了，结果理想山穷水尽的时候，王兴顶着无数人的反对伸出援手拉了一把。 以B站为例，上个月推出《视频播客出圈计划》，专门扶持视频播客，罗永浩、鲁豫、于谦都库库入驻。 给李想眼眶都整红了 这期节目足足四个小时，但两位风云人物的真诚剖白，让很多网友不但看完了还觉得意犹未尽。 在绝大 ...

昨天，罗永浩在 B 站更新了一期视频播客，主题是与理想汽车创始人李想对谈。 李想：" 我刚回到石家庄的时候，整个小区的孩子都欺负我 "，" 而且小朋友们都欺负我，我今天脸上很多疤痕，都是在小学时候被他们抓的 "。 谈融资。 李想说王兴是他整个创业历史上最大的贵人相助。 理想 B 轮时，王兴找了很多人想投，但理想拒绝了，结果理想山穷水尽的时候，王兴顶着无数人的反对伸出援手拉了一把。 给李想眼眶都整红了 这期视频里，老罗跟李想一个啥都敢问，一个啥都敢说。 聊童年。 罗永浩：" 怎么听着全是幸运呢，给我讲讲童年创伤吧，十八岁前有什么创伤 "？ 这期节目足足四个小时，但两位风云人物的真诚剖白，让很多网友不但看完了还觉得意犹未尽。 在绝大多数内容靠三秒一个反转吸引观众的时代，这种绵长得劲的超大杯属实稀有。 不但大杯，内容还十分精品，直接把老罗送上了全站排行。 不过，老罗表示，这只是个开始，后续还会邀请各界大牛，下一期嘉宾是小鹏汽车创始人何小鹏。 起初差评君只是感觉，嘿，这活计适合犀利毒舌的老罗啊，以及，挺下血本的~ 但想了想，我发现，哎？怎么好像大家都在搞这个视频播客？ 像喜马拉雅这种音频平台做视频播客，多少是沾边的， ...

分析师：宝幼琛 S1050521110002 baoyc@cfsc.com.cn 联系人：谢孟津 S1050123110012 xiemj@cfsc.com.cn | 表现 | 1M | 3M | 12M | | --- | --- | --- | --- | | 计算机(申万) | 10.1 | 19.5 | 83.8 | | 沪深 300 | 4.5 | 9.3 | 26.3 | 2025 年 08 月 20 日 研 Spotify（SPOT）：付费用户与 MAU 构筑增长 韧性 究 报 告 推荐(维持) 事件 资料来源：Wind，华鑫证券研究 （UBER.O）：业务与生态构筑协同 效应》2025-08-19 2、《计算机行业周报：智谱 AI 发 布 GLM-4.5V 多模态模型，昆仑万维 发 布 业 界 首 个 多 模 态 深 度 调 研 Agent》2025-08-18 行 3、《小马智行（PONY.O）：营收增 长领跑行业，Robotaxi 爆发+全球化 布局驱动财务拐点》2025-08-18 业 研 2025 年 7 月 29 日 Spotify 发布 2025 年第二季度财报，总收 入达到 42 ...

在播客界掀起波澜的一则消息近日传出，小宇宙播客平台的三位核心高管——首席运营官陈临风（芒芒）、内容总编欧里（ouli）以及商业市 场负责人小福，宣布集体离职。小宇宙官方证实了这一人事变动，并表示尊重三位同事的决定。 这三位高管在小宇宙的发展历程中扮演了至关重要的角色。陈临风作为COO，不仅主导推出了付费订阅和品牌合作等创新商业模式，还助力 小宇宙成为国内首个盈利的播客平台。欧里则在内容领域深耕，通过策划"小宇宙播客漫游日"等活动，构建了特色鲜明的专业内容与社区互动 生态。小福则在商业市场方面大展拳脚，成功促成多个行业标杆案例。 据知情人士透露，此次离职风波前，小宇宙内部曾迎来一位未公开资料的高级副总裁级别高管。这位新高管在战略方向和团队管理上与原有核 心团队产生了分歧，这或许为离职事件埋下了伏笔。 更深层次地，小宇宙的人事变动或许反映了整个中文播客行业面临的共同挑战。随着平台从生存模式向规模扩张转型，情怀驱动的初心与商业 现实的压力之间形成了新的割裂。小宇宙的这一变动，无疑是行业转型阵痛期的一个缩影，揭示了播客行业在寻求可持续增长路径时，亟需解 决的结构性难题。 中文播客的变现困境尤为突出。今年4月，小宇宙头 ...

Core Viewpoint - Bilibili is expanding into the video podcasting business, indicating a growing trend towards video integration in podcasts, with significant support policies planned for creators [1][2]. Group 1: Podcast as a Medium - Podcasts are characterized as a "slow medium," allowing for in-depth discussions that build trust and authority over time, making them suitable for complex decision-making processes [5][6]. - The slow nature of podcasts results in a higher but more distant ceiling for commercial scalability, contrasting with the rapid conversion seen in short video platforms [7]. - Industries such as finance, B2B products, education, and health care are more inclined to adopt podcast marketing due to their longer decision-making processes [7]. Group 2: Trust and Engagement - Podcasts create deep trust through a dual persuasion path: one for deep thinkers and another for emotionally engaged listeners, enhancing their overall effectiveness [10][12]. - Bilibili shares a similar ecological niche with podcasts, both serving to build sustained interest and trust among users who are already aware of the brand [12]. Group 3: Role in Marketing Strategy - Podcasts function more as a public relations medium rather than an advertising medium, focusing on brand storytelling and emotional connections rather than immediate sales [16]. - They are most effective during the mature phase of a brand's lifecycle, where they can deepen brand narratives and enhance customer loyalty [18]. - The global public relations market is significantly smaller than the advertising market, indicating a potential limitation in podcast monetization compared to traditional advertising [19]. Group 4: Recommendations for Brands - Brands should view podcasts as a long-term trust-building tool rather than a quick sales channel, focusing on brand awareness and audience engagement [21][22]. - Collaborative content creation is recommended over traditional advertising placements, allowing for a more integrated brand experience [24]. - Podcasts can serve as a foundational content source, enabling multi-platform distribution to maximize emotional and professional insights [24]. Group 5: Future of Podcasts - The podcasting landscape is evolving, with the potential for continued relevance as long as audiences seek meaningful, in-depth conversations in a fragmented media environment [25].

Group 1: Tourism in Macau - The number of inbound travelers to Macau has surpassed 20 million as of July 8, with an average of 106,000 daily visitors, reaching this milestone 26 days earlier than the previous year [1] - Mainland travelers constitute the largest share at 71.6%, benefiting from the continuous growth of the mainland economy and improved travel policies between mainland China and Macau [1] Group 2: Business Collaboration - A new company, Hangzhou Ziliudi Cultural Communication Co., Ltd., has been established with a registered capital of 1 million RMB, co-owned by Wang Feng and Li Qiao (from "Senlin Bei") [2] - This collaboration is expected to leverage Wang Feng's connections in the entertainment industry and Li Qiao's experience in the online sector, potentially creating new opportunities in cultural dissemination [2] Group 3: Museum Operations in Beijing - Several museums in Beijing are adjusting their opening hours for the summer, implementing staggered and extended hours to meet public demand [3] - This initiative aims to enhance visitor experience by accommodating increased family visits during the summer break and providing more access for working individuals [3] Group 4: Bilibili's Support for Video Podcasts - Bilibili has launched a support policy for video podcasts, offering 1 billion in traffic during the summer to assist creators in transitioning from audio and text to video formats [4] - The initiative includes the introduction of AI tools for video creation and free recording spaces in major cities, targeting a wide range of creators from podcast hosts to industry experts [4]

Core Viewpoint - The Chinese podcast market, despite having a significant audience of 117.1 million, still faces challenges in monetization and competition with platforms like Douyin and Bilibili, which have much larger user bases and advertising revenues [1][2]. Group 1: Market Overview - The podcast audience in China has reached 117.1 million, ranking second globally after the U.S. [1] - In contrast, the advertising revenue for Chinese podcasts was only 3.3 billion yuan last year, a fraction of the thousands of billions generated by short video platforms [1]. - The trend of video podcasts is emerging, with Bilibili reporting that video podcasts reached an audience of over 40 million in Q1, accounting for 10% of its monthly active users [2]. Group 2: Demand and Growth Potential - The demand for podcasts in China is expected to grow, with predictions indicating that the number of single-person households could reach 150-200 million by 2030, particularly among young adults aged 20-39 [3]. - The U.S. podcast market has thrived due to long commuting times and a high percentage of single-person households, factors that are gradually becoming relevant in China [3]. Group 3: Video Podcasting Trends - Video podcasting is becoming a significant trend in the U.S., with 40% of weekly podcast listeners preferring to watch rather than listen, up from 28% two years ago [4]. - A majority of top global podcasts (51%) are now being released in video format, indicating a shift in content consumption preferences [4]. Group 4: Creator Insights - Video podcasts provide additional information and emotional connection, enhancing audience engagement compared to audio-only formats [5][6]. - Creators like Wang Han Yang have noted that video allows for a richer presentation of content, making it easier for audiences to understand complex topics [5]. - Monetization opportunities are greater on video platforms, with creators reporting significantly higher revenues from video podcasts compared to audio-only formats [7][8]. Group 5: Monetization Challenges - Despite the potential for higher earnings, monetization remains challenging, with many creators struggling to generate substantial income from their podcasts [9]. - The income structure for top creators in the U.S. is more diversified, allowing for higher earnings through various channels, including sponsorships and merchandise sales [9]. - Bilibili is exploring new monetization methods, such as exclusive content subscriptions, which have shown promising results [10]. Group 6: Production Challenges - The production costs for video podcasts can be high, with estimates suggesting that a simple video podcast can cost at least 5,000 yuan and require significant time for editing and production [10][11]. - Bilibili is planning to introduce AI tools to help creators streamline the video production process, potentially reducing costs and time [11]. Group 7: Future Outlook - Video podcasts are seen as a long-term trend, with platforms like Bilibili and Douyin providing greater visibility and engagement for creators compared to traditional audio platforms [13]. - The transition to video podcasting requires adaptation to new content formats and audience engagement strategies, which may pose challenges for creators without prior video experience [12].

Group 1 - Bilibili is intensifying its efforts in the video podcast sector and plans to introduce a series of support policies, including recruiting podcast creators during the summer [1] - The trend of "videoization" in podcasts is accelerating, with a survey indicating that 42% of American adults preferred video podcasts in August 2024, up from 32% in 2022 [2] - YouTube has taken the lead in the podcast space, announcing in March 2025 that its monthly active podcast audience surpassed 1 billion [3] Group 2 - Spotify is also catching up by updating its Partner Program to offer video revenue sharing to eligible creators and providing an ad-free experience for Premium members [4] - The essence of podcasts remains in long-form, audio-driven conversations that foster a sense of companionship and depth of thought, regardless of the presence of video [5] - The rapid development of podcasts is driven by major internet companies, with many marketers questioning whether podcasts represent a crucial new traffic opportunity [6] Group 3 - Podcasts are characterized as a "slow medium," which allows for deeper engagement and trust-building through long-format discussions and expert interviews [7][9] - The slow nature of podcasts results in a higher but more distant ceiling for commercial scalability, contrasting with the rapid conversion seen in short video platforms [11][12] - Podcasts are particularly suited for industries with high customer value and long decision-making processes, such as finance, B2B products, education, and healthcare [15] Group 4 - The value of podcasts lies in building deep trust, which aligns with Bilibili's ecosystem [16] - Podcasts can effectively engage both deeply analytical listeners and those who connect emotionally, leveraging the Elaboration Likelihood Model [20][22] - Bilibili and podcasts occupy a similar space in the marketing funnel, focusing on converting curiosity into sustained interest and trust [29][30] Group 5 - Podcasts are more akin to public relations media rather than advertising media, as they excel in shaping brand image and establishing emotional connections [34][37] - Brands should view podcasts as a long-term strategy for reputation building rather than a tool for immediate sales conversion [39] - The global public relations market is significantly smaller than the advertising market, which may limit the commercial potential of podcasts [41] Group 6 - New brands should prioritize short videos and social ads for immediate feedback during the incubation phase, while podcasts are better suited for deep trust accumulation [42] - In the growth phase, brands need high-frequency exposure to drive sales, which podcasts alone cannot achieve [42] - Once brands reach maturity, podcasts can deepen brand narratives and enhance customer loyalty [42] Group 7 - Brands should treat podcasts as a "trust engineering" tool, focusing on long-term context building rather than immediate sales [44] - The evaluation of podcast value should shift from CPC/CPM metrics to brand recognition and audience engagement [45] - High-quality podcasts can serve as a foundational content source for multi-platform distribution, maximizing emotional value and professional insights [48]

Group 1: China Pacific Insurance - China Pacific Insurance reported a total claim payment of 9.92 billion yuan in the first half of the year, with 1.947 million claims processed [1] - Critical illness claims accounted for 577 million yuan, while medical claims totaled 2.74 billion yuan, and death and disability claims reached 1.95 billion yuan [1] - The company utilized intelligent decision-making to achieve an average claim review time of 8.06 seconds and provided green channel services for nearly 3,000 critical illness clients [1] Group 2: Low-altitude New Infrastructure - The first complete solution for low-altitude new infrastructure was unveiled at the 2025 Aerospace Information Conference, focusing on commercial space and low-altitude economy [1] - The solution includes a comprehensive platform for low-altitude planning, safety assurance, collaborative regulation, and operational services [1] Group 3: Government Cloud Market - IDC forecasts that China's government cloud market will reach 93.94 billion yuan in 2024, representing an 18.4% year-on-year growth [2] - The dedicated government cloud market is expected to grow by 19.0% to 66.33 billion yuan, while the public cloud market will grow by 12.2% to 17.24 billion yuan [2] - The cloud operation service market is projected to grow by 26.1% to 10.36 billion yuan, indicating a rapid increase in this segment [2] Group 4: Panel Prices and Demand - TrendForce reported a downward trend in TV panel prices in July 2025, with demand for display panels showing signs of slowing down [2] - Some brands are adjusting their procurement orders for the third quarter while maintaining inventory control [2] Group 5: Samsung's Acquisition - Samsung Electronics announced the acquisition of the American healthcare service company Xealth, expected to be completed by 2025 [3] Group 6: Stablecoin Usage in Yiwu - Reports indicate that Yiwu has seen over 10 billion dollars in stablecoin transactions, with some merchants accepting stablecoin payments [3] - However, many merchants remain unaware of stablecoins, raising concerns about compliance and costs [3] Group 7: Bilibili's Support for Video Podcasts - Bilibili launched a support policy for video podcasts, offering 1 billion in traffic during the summer to assist creators in transitioning to video [4] Group 8: Corporate Announcements - Zhejiang Dongfang announced the resignation of Chairman Jin Zhaoping, with Wang Zhengjia appointed as the new chairman [5] - Yongjin Co. reported that its actual controller, Cao Peifeng, is under bail pending trial for insider trading [5] - Xining Special Steel's controlling shareholder plans to issue up to 578 million shares to raise funds for working capital [6] - Anhui Construction won two major engineering projects worth 7.135 billion yuan and 950 million yuan, respectively [7] Group 9: Earnings Forecasts - Hailu Heavy Industry expects a net profit increase of 48.92% to 60.68% for the first half of 2025 [8] - Huace Navigation anticipates a net profit growth of 38.93% to 46.04% for the same period [9] - Haohua Technology projects a net profit increase of 59.3% to 75.5% for the first half of 2025 [11] - Juhua Co. expects a significant net profit increase of 136% to 155% for the first half of 2025 [12] - Longbo Technology forecasts a net profit growth of 49.51% to 66.12% for the first half of 2025 [13] Group 10: Market Performance - The Shanghai Composite Index rose by 0.7%, approaching 3,500 points, with over 4,200 stocks increasing in value [14] - The market saw significant activity in sectors such as computing hardware, photovoltaic, and gaming [14]