本以为内容创作赛道已经卷无可卷，但回顾2025年，陆续有新锐创作者在不同领域破圈。 一天吃40个鸡蛋、能将水煮蛋技术精确到秒的"蛋神"@爱吃蛋，掀起互联网煮蛋打卡挑战； 聚集了全国各地几十位高考状元的@清年阁，决心建造一个"现实版霍格沃茨"，推动优质教育资源的"普惠下沉"； 偶像爱豆出身的张艺兴，站在冲浪第一线，闯入抽象舞蹈赛道，撬动了一个又一个热度话题； 虽然内卷仍在，但在这些创作者身上，剁椒Spicy发现：如今的创作生态不再只是围着粉丝量打转的"流量金字塔"，而是在不同领域百花齐放。创作者不 必再追着流量跑、刻意迎合大众口味，只要内容足够真诚，再小众的赛道都能闯出一片天。 "超级头部"的时代已经结束，深耕垂直赛道的创作者，现在反而是机会大于挑战。 这背后，是内容生态迭代和流量重新分配孕育出的新机会。根据《2025年网络视听内容创作者白皮书》，截止2024年底，短视频创作者账号规模达到16.2 亿，全国每日短视频上传量突破1.3亿条。规模化的内容产量背后，整个生态开始基于情绪共鸣、兴趣等细分需求，划分成了一个又一个生态圈。 ...... 剁椒Spicy将进一步拆解这些创作者背后的赛道趋势、内容特点、以及创作 ...

Core Insights - The article discusses the rise of video podcasts in 2025, highlighting their transformation from traditional audio formats to video, driven by major platforms like Bilibili and Xiaohongshu [2][4][19] - It questions whether this trend represents a sustainable growth opportunity or a fleeting moment in the media landscape [2][19] Group 1: Industry Trends - Video podcasts have gained significant traction in 2025, with platforms like Bilibili launching supportive policies and popular shows achieving high viewership [4][19] - The podcast advertising revenue in China was only 3.3 billion yuan in 2024, indicating that the podcast market remains a niche compared to the short video sector [13][14] - Predictions suggest that the audio economy in China could reach 649.77 billion yuan by 2026, reflecting a growing consumer interest in audio content [14] Group 2: Content Consumption Behavior - Users are increasingly drawn to video podcasts for the visual engagement they provide, enhancing the overall experience compared to audio-only formats [12][14] - The popularity of video podcasts is partly due to the ability to see hosts' expressions and body language, which adds depth to the content [12][14] - However, the audience's attention span has been shortened by the prevalence of short video content, making it challenging for longer video podcasts to retain viewers [18][19] Group 3: Market Dynamics - The video podcasting landscape in China is heavily reliant on platform support and funding, making it vulnerable to shifts in platform strategies [18][19] - High-profile creators like Luo Yonghao engage in video podcasting to build a strong personal brand and connect with high-value audiences, despite the slower monetization process [19] - The article emphasizes that while trends may come and go, quality content in the form of video podcasts has the potential for lasting impact [19]

Core Viewpoint - The article emphasizes the necessity for creators to transition from traditional audio podcasts to video podcasts, framing the latter as a more versatile and engaging format that aligns with current media consumption trends [2]. Group 1: The Shift to Video Podcasts - Creators are increasingly referring to their work as "shows" rather than "podcasts," reflecting a broader trend towards video content across platforms like YouTube [4][6]. - The integration of various media platforms has led to a convergence where video podcasts are becoming a common format, with platforms like Tencent Video and Douyin embracing this trend [8][10]. Group 2: The Importance of YouTube - In the U.S., not engaging with YouTube is seen as detrimental for podcasters, as it serves as the primary discovery platform for podcasts due to its powerful recommendation algorithms [12][16]. - YouTube's ability to revive older content and its dominance in the living room viewing experience provide significant advantages for video podcasts over traditional audio formats [16][17]. Group 3: The Chinese Market Dynamics - The podcast discovery mechanism in China is more fragmented, with users primarily discovering new podcasts through platforms like Xiaoyuzhou and Douyin, rather than traditional podcast apps [19]. - Short video clips serve as a means of promoting longer video podcasts, creating a saturation effect that enhances visibility and engagement [21]. Group 4: Cost Considerations for Creators - Concerns about the high costs of video production are prevalent among creators, but the article argues that the marginal cost of converting existing content into video is relatively low compared to the potential audience reach [23][25]. - The analogy of a singer producing a music video for a hit song illustrates the importance of video content in maximizing audience engagement and visibility [26]. Group 5: Content Value and Distribution - The essence of video podcasts lies in the distribution of high-quality content, which should be presented in a way that resonates with a broader audience [28][30]. - The format of the content—whether audio or video—should be left to the audience's preference, emphasizing the importance of accessibility and choice [31].

新浪科技讯 12月25日下午消息，B站发布"广播电台主持人扶持计划"，邀请各大广播电台主持人入驻， B站将投入亿级冷启动流量、跨界大咖合作、视频制作支持和运营扶持等资源，对视频播客、音乐电台 等内容进行创作扶持。 据透露，一批各地方广播系统的主持人已宣布入驻B站。此外，B站方面已与HIT FM前成员接触并商讨 相关合作事宜。 据透露，一批各地方广播系统的主持人已宣布入驻B站。此外，B站方面已与HIT FM前成员接触并商讨 相关合作事宜。 官方数据显示，近一年来，B站音乐电台类内容增长迅速，日均消费时长同比增长超过60%，创作者数 量同比增长近50%。 责任编辑：宋雅芳 新浪科技讯 12月25日下午消息，B站发布"广播电台主持人扶持计划"，邀请各大广播电台主持人入驻， B站将投入亿级冷启动流量、跨界大咖合作、视频制作支持和运营扶持等资源，对视频播客、音乐电台 等内容进行创作扶持。 官方数据显示，近一年来，B站音乐电台类内容增长迅速，日均消费时长同比增长超过60%，创作者数 量同比增长近50%。 责任编辑：宋雅芳 ...

2025年，网友不再迷信精致人设，转而拥抱有瑕疵的活人感；品牌放下高冷姿态，学会用方言和玩梗对话；创作者从一线城市滤镜中抽身，把镜头对准县 城咖啡馆与乡村篮球场…… 这些内容凭借真实、爽感、趣味等魅力，在这一年里吸引了无数网友的注意力。 12月初，《咬文嚼字》发布"2025十大流行语"，其中，"活人感"赫然上榜。 除了是热词、流行语，它背后代表的更是一种创作趋势。 从素颜、老鼠人生活Vlog，到欧若风、恋夏风穿搭的流行，再到话题公园二十分钟的出圈，这些未经设计的瞬间，因松弛、笨拙、不端着，反而传递出强 劲的生命力。 图片源自抖音 甚至连品牌也学会"装人"。雪王、多领国跳魔性舞蹈、奔驰与麦当劳组CP玩梗、各地文旅局长卸下官腔跳起广场舞，皆因"不像广告"而爆火。 今天，「克劳锐」梳理出2025十大热门内容趋势，一起来看看你都关注了哪些热门趋势？ *「克劳锐」近期将带来多篇盘点选题，重温这一年的集体记忆 活人感，"人味"即流量 从头部达人到明星艺人纷纷加入：不仅吸引了@奥黛丽厚本、@锅盖wer等头部创作者合拍，更让檀健次、丁禹兮等明星，甚至TVB视帝也涌入直播间， 集体大跳晚安大小姐》《扫腿舞》等抖音热舞。 图片源 ...

Core Viewpoint - The entry of prominent figures like Luo Yonghao into the video podcasting space in China was expected to ignite interest in a previously lukewarm market, but the anticipated surge in popularity has not materialized, highlighting the challenges faced by this format in the Chinese digital landscape [1][3]. Group 1: Content Consumption Trends - Domestic internet users have shifted towards short content, favoring efficiency and instant gratification, which makes the long-form nature of video podcasts less appealing [5][6]. - The algorithms of Chinese content platforms prioritize completion rates and initial engagement, disadvantaging longer formats that struggle to capture attention within the critical first few seconds [6][12]. - The phenomenon of short video clips from longer podcasts gaining traction on platforms like Douyin and Xiaohongshu exacerbates the preference for fragmented content over full-length videos [7][12]. Group 2: Cultural and Infrastructure Differences - In contrast to the U.S., where there is a robust market for long-form content and a culture of serious reading, Chinese users are more accustomed to consuming content in short bursts, often on mobile devices [8][13]. - The lack of a platform equivalent to YouTube in China limits the potential for video podcasts, as existing platforms focus on short, easily consumable content rather than accommodating long-form discussions [10][12]. - The fragmented nature of mobile internet usage in China creates an environment where lengthy video podcasts struggle to find a suitable audience [13]. Group 3: Production and Commercial Viability - Producing high-quality video podcasts requires significant investment in equipment, editing, and guest coordination, making it a high-risk venture in the Chinese market [14][15]. - The monetization mechanisms for long-form content in China are not as developed as those in the U.S., where platforms like YouTube provide substantial revenue opportunities through ad placements [15][16]. - The reliance on traditional advertising methods for monetization in China limits the scalability and efficiency of video podcasts, making it difficult for creators to sustain their projects [15][16]. Group 4: Future Outlook - Video podcasts in China are unlikely to achieve the same level of mainstream popularity as in the U.S., but they may find a niche audience among those seeking deeper engagement and connection [18]. - The format is expected to remain a luxury for a select group of creators who prioritize building a strong personal brand and cultivating a loyal audience over immediate financial returns [18].

更有大量视频播客创作者，将内容同步分发至抖音、小红书、喜马拉雅，甚至微博、腾讯视频等平台。 图片源自B站 而在大洋彼岸，视频播客早已兴起。 美国最具影响力的播客，大多以"视频+音频"双轨发布；Netflix、福克斯两巨头，近日也宣布进军该领域。 12月7日，在极客公园创新大会上，罗永浩公开呼吁播客同行要拥抱视频化：不要抱着古怪的偏执，认为播客只能是音频；自己的播客内容已上线11个平 台，视频版本贡献了80%–90%的流量。（大意） 2025年，视频播客成了内容行业的新风口。 B站率先下场，罗永浩、鲁豫、于谦等名人，以及晚点、商业漫谈、乱翻书等商业媒体或媒体人纷纷入局。 图片源自视频号@极客公园 一时间，纯音频播客仿佛遇到了"不视频化就被淘汰"的生存焦虑。 可热闹之下，「克劳锐」不得不冷静发问： 这场"视频播客热"，究竟是用户的真实需求，还是平台补贴催生的短暂繁荣？2026年，潮水退去，是否会留下一地"裸泳者"？一起聊聊看吧！ 别拿头部样本当行业常态 讨论视频播客的未来，首先要打破一个认知误区。 当前大众把对视频播客的关注，更多集中在罗永浩、鲁豫等头部IP和专业团队身上。可将他们的成功等同于行业常态，本身就是一 ...

Core Insights - The rise of video podcasts in China, particularly on platforms like Bilibili, indicates a significant shift in content consumption, with viewing time reaching 25.9 billion minutes in Q1 2025, a year-on-year increase of over 270% and a user base exceeding 40 million [2][3]. Group 1: Video Podcast Popularity - Video podcasts have gained traction after the initial popularity of audio podcasts, with notable programs like "Lu Yu's Talk" and "Luo Yonghao's Crossroads" achieving substantial viewership [2][3]. - The format combines the depth of podcasts with the visual engagement of video, catering to users' strong demand for visual content alongside audio [3][4]. Group 2: User Experience and Engagement - Video podcasts provide a more relaxed viewing experience compared to short videos, appealing to users seeking coherent and less stimulating content [5][6]. - They serve as a companion medium, allowing users to engage with the content without the need for constant visual attention, similar to having a television on in the background [6]. Group 3: Creator and Guest Benefits - For creators, video podcasts enhance the richness of content by allowing visual elements to complement audio, making the information more complete [8]. - Guests, such as entrepreneurs and artists, benefit from the visual aspect, which helps convey their personality and presence more effectively than audio alone [9]. Group 4: Advertising and Commercialization - Video podcasts have advantages in secondary dissemination, as engaging clips can easily circulate on social media, enhancing commercial viability [10]. - Platforms are increasingly focusing on long-form content like video podcasts to improve user retention and engagement, as they offer longer viewing times and more stable advertising environments [12][13]. Group 5: Evolution of Content Creation - The shift towards video podcasts reflects a broader trend where platforms seek to balance short and long content, with video podcasts filling a gap for sustainable content ecosystems [12][13]. - The evolution of algorithms prioritizing viewer engagement metrics favors longer content, making video podcasts more appealing for both creators and advertisers [13]. Group 6: Narrative Structure and Expression - Video podcasts differ from traditional TV interviews in their narrative structure, focusing on the conversation without excessive visual distractions, ensuring that audio listeners receive the full message [15]. - The role of hosts has evolved, with audiences now expecting hosts to express their viewpoints, reflecting a shift towards more subjective and engaging content [16].

有的节目会在正式发布长视频前，先在社交媒体上发"切片"，以多条十几秒的短视频展示精彩片段，吸 引用户关注；有的对谈虽长，但核心观点能通过截图、摘要等方式，短平快地在社交平台实现裂变传 播；不少视频播客底部有清晰的目录标记，将视频按关键词切分为一段一段的内容集合，用户可随时分 段"跳读"。这些设计巧思，尊重了用户的选择权，同时保留了长内容的深度优势。 不过，硬币总有另一面。相对单调的场景与聊天模式，让视频播客更依赖对谈双方的名人效应，以及话 题的火热程度，可持续性与规模化复制能力面临考验。对比音频节目，视频繁琐的拍摄流程和制作机 制，也意味着更高的成本、更长的周期，需要主播更强的控场能力、更好的形象管理。这些都是影响其 长远发展的因素，视频播客能火多久、能走多远，有待时间检验。 跳出来看，视频播客走红所反映的，是内容消费的升级，是整个视频生态正经历的一场结构性变化。从 短视频"刷屏"到直播崛起，从短剧风靡到长视频"返场"，受众的个性化、深度化需求不断凸显。用户越 来越主动地走出"茧房"，同算法、平台争夺时间分配的主导权，实现从"被动投喂"到"主动觅食"的转 变。 【现象】在看短视频都要开倍速的今天，动辄两三个小 ...

Core Insights - The article emphasizes that the technology industry is entering a more pragmatic and complex phase as the initial hype around generative AI subsides, with a focus on scaling applications through data governance, system integration, and compliance [2][3]. Group 1: AI Development and Market Dynamics - By 2026, the focus of AI development will shift significantly towards "inference," with two-thirds of global computing power dedicated to running AI models, surpassing the power used for model training [3]. - The rise of "passive" usage of generative AI embedded in existing applications will lead to a user base far exceeding that of standalone tools like ChatGPT, with AI-generated summaries in search engines expected to be used three times more frequently than independent Gen AI tools by 2026 [3]. Group 2: Enterprise Transformation and AI Agents - The core of enterprise transformation will be "Agentic AI," with a predicted market size of $45 billion by 2030 if interoperability and governance challenges are effectively addressed [4]. - Traditional SaaS models are expected to be disrupted, moving towards mixed pricing models based on outcomes or usage [4]. Group 3: Geopolitical Trends and Semiconductor Supply Chains - Technology sovereignty has become a central policy issue for governments, leading to accelerated efforts to establish independent digital infrastructures, particularly in AI computing power and semiconductors [5]. - Key technology trade restrictions are tightening, creating new supply chain bottlenecks, particularly around advanced manufacturing tools and technologies, which could impact a $300 billion AI chip market [5]. Group 4: Media and Content Production Trends - The media and entertainment industry is being reshaped by short videos and generative AI, with the rise of "micro-dramas" expected to double in revenue to $7.8 billion by 2026 [7]. - Video podcasts are projected to generate $5 billion in global advertising revenue by 2026, combining audio storytelling with visual elements [7]. Group 5: Telecommunications and Consumer Engagement - In developed markets, the marginal effects of technology upgrades are diminishing, leading to a shift in customer retention strategies from technical performance to brand value and service experience [6]. - By 2026, promotional strategies like free offers may prove more effective in retaining customers than emphasizing network performance [6].