Core Viewpoint - The People's Bank of China Guangxi Autonomous Region Branch has issued measures to support the high-quality development of the cultural tourism and sports industry in Guangxi, proposing 13 specific measures to enhance financial supply and services [1] Financial Support Measures - The measures include expanding financial supply, exploring innovative financial services, strengthening government-bank-enterprise connections, and enhancing security measures [1] - As of the second quarter of 2025, the loan balance for Guangxi's cultural and sports industry reached 201.33 billion yuan, with a year-on-year growth of 6.63% [1] Loan Issuance and Projects - In the first seven months of this year, the Guangxi banking sector issued 45.94 billion yuan in loans to the cultural and sports industry [1] - Specific projects supported include the comprehensive enhancement of Beihai Silver Beach Scenic Area and the construction of parking facilities for the Mangrove Ecological Tourism Resort [1] Innovative Financing Solutions - Guangxi banks are incorporating "soft" indicators such as profitability and social responsibility into customer ratings and credit approvals, addressing the lack of fixed asset collateral in the cultural and sports industry [3] - Innovative loan products include credit loans and rights pledge loans, with credit loans in the cultural and sports industry reaching 44.4 billion yuan, an increase of 17.7% [3] Financing Demand and Coordination - A financing demand list for key cultural and sports enterprises has been established to enhance financing service efficiency [4] - The Guangxi banking sector has engaged with 46,800 cultural and sports industry entities, increasing by 2,266 compared to the previous year [5] Payment Services and Consumer Experience - The People's Bank of China Guangxi Branch is improving payment services in key cultural consumption areas, enhancing the acceptance environment for bank cards [5] - By the end of May, the proportion of merchants accepting foreign cards in Guilin increased from 51.04% to 97.17% [5] Consumer Financial Products - Banks are encouraged to innovate financial products tailored to cultural consumption, including themed debit and credit cards, and flexible loan options [6] - Promotional activities have been launched in collaboration with over 1,200 merchants to boost consumer engagement in the tourism sector [6]