Group 1 - The People's Bank of China Guangxi Autonomous Region Branch has issued measures to support the high-quality development of the cultural tourism and sports industry in Guangxi, focusing on expanding financial supply, innovative financial services, strengthening government-bank-enterprise connections, and enhancing security measures [1][3] - As of the end of Q2 2025, the loan balance for Guangxi's cultural and sports industry reached 201.33 billion yuan, with a year-on-year growth of 6.63% [1] - In the first seven months of this year, the total loan issuance for the cultural and sports industry in Guangxi reached 45.94 billion yuan [1] Group 2 - Guangxi banks are innovating by incorporating "soft" indicators such as profitability, development prospects, and social welfare into customer ratings and credit approvals, addressing the issue of lack of fixed asset collateral in the cultural and sports industry [2] - Guangxi Rural Commercial Bank has introduced a loan secured by the right to charge for sightseeing vehicles, providing 50 million yuan for the Beihai Weizhou Island tourism project [2] - As of the end of Q2, the balances of credit loans, future income rights pledge loans, and trademark pledge loans in Guangxi's cultural and sports industry were 44.4 billion yuan, 3 billion yuan, and 0.875 million yuan, respectively, with growth rates of 17.7%, 11.5%, and 414.7% [2] Group 3 - The People's Bank of China Guangxi Branch has established a financing demand list for key cultural and sports enterprises and a bank list to enhance financing service efficiency [3] - In the first half of the year, Guangxi banks facilitated the issuance of 2.12 billion yuan in loans for cultural and sports projects, benefiting 347 enterprises [3] - A total of 46,800 cultural and sports industry entities were connected by Guangxi banks this year, an increase of 2,266 compared to the same period last year [3] Group 4 - The People's Bank of China Guangxi Branch is enhancing payment services in key cultural and sports consumption areas, improving the acceptance environment for bank cards [4] - As of the end of May, the proportion of key merchants in Guilin accepting foreign cards increased from 51.04% to 97.17% [4] - Various banks in Guangxi are launching themed debit and credit cards, providing financial services such as installment loans and low-threshold small credit loans to enhance consumer experience [4]

Core Viewpoint - The People's Bank of China Guangxi Autonomous Region Branch has issued measures to support the high-quality development of the cultural tourism and sports industry in Guangxi, proposing 13 specific measures to enhance financial supply and services [1] Financial Support Measures - The measures include expanding financial supply, exploring innovative financial services, strengthening government-bank-enterprise connections, and enhancing security measures [1] - As of the second quarter of 2025, the loan balance for Guangxi's cultural and sports industry reached 201.33 billion yuan, with a year-on-year growth of 6.63% [1] Loan Issuance and Projects - In the first seven months of this year, the Guangxi banking sector issued 45.94 billion yuan in loans to the cultural and sports industry [1] - Specific projects supported include the comprehensive enhancement of Beihai Silver Beach Scenic Area and the construction of parking facilities for the Mangrove Ecological Tourism Resort [1] Innovative Financing Solutions - Guangxi banks are incorporating "soft" indicators such as profitability and social responsibility into customer ratings and credit approvals, addressing the lack of fixed asset collateral in the cultural and sports industry [3] - Innovative loan products include credit loans and rights pledge loans, with credit loans in the cultural and sports industry reaching 44.4 billion yuan, an increase of 17.7% [3] Financing Demand and Coordination - A financing demand list for key cultural and sports enterprises has been established to enhance financing service efficiency [4] - The Guangxi banking sector has engaged with 46,800 cultural and sports industry entities, increasing by 2,266 compared to the previous year [5] Payment Services and Consumer Experience - The People's Bank of China Guangxi Branch is improving payment services in key cultural consumption areas, enhancing the acceptance environment for bank cards [5] - By the end of May, the proportion of merchants accepting foreign cards in Guilin increased from 51.04% to 97.17% [5] Consumer Financial Products - Banks are encouraged to innovate financial products tailored to cultural consumption, including themed debit and credit cards, and flexible loan options [6] - Promotional activities have been launched in collaboration with over 1,200 merchants to boost consumer engagement in the tourism sector [6]