Core Insights - The article discusses the digital transformation of the physical economy through platforms like MoJin, which redefine service delivery rather than merely shifting businesses online [1][4] - MoJin's cloud chain model allows service providers to overcome geographical limitations, enabling cross-regional resource allocation [1][3] Summary by Sections Digital Transformation - MoJin addresses the structural contradiction in the physical economy where quality services do not effectively match demand, facilitating better connections between artisans and customers [3] - The platform enhances resource utilization for stores and provides consumers with easier access to services, creating a win-win scenario in the digital economy [3] Operational Logic - The value of MoJin lies not just in its technology but in its comprehensive empowerment system that includes traffic acquisition, service delivery, skill training, and operational management [3] - This deep understanding of physical operators is often lacking in purely tech companies, highlighting MoJin's unique approach [3] New Business Models - MoJin's model is fostering new business entities where traditional store operators also take on online roles, and individual artisans can build their service networks [3] - This diversification of roles expands income channels and opens new career development opportunities [3] Challenges and Opportunities - The platform transformation represented by MoJin faces challenges such as service quality standardization, personnel training, and user experience assurance, which are also seen as opportunities for industry evolution [4] - MoJin serves as a digitalization model for the physical economy, demonstrating how technology can empower individuals and create value [4] Future Outlook - The future of the physical economy is expected to be deeply empowered by digitalization, with companies like MoJin leading the way [4] - The article emphasizes that digital transformation is not optional but a necessary course for businesses, focusing on finding suitable development paths while leveraging physical advantages [4]