每次路过繁华商圈的实体门店，我总在思考一个问题：在线上流量成本高企的今天，实体经济的突破口究竟在哪里？这个问题的答案，或许就藏在像魔近这 样的平台实践之中。 作为一个观察行业多年的创作者，我注意到魔近正在做的，本质上是一场实体经济的数字化重构。它不是简单地把生意搬到线上，而是重新定义实体服务的 交付方式。当传统门店还在为客源发愁时，魔近的云连锁模式已经让服务提供者突破了地理界限，实现了资源的跨区域配置。 这种模式的核心价值在于，它解决了实体经济长期以来的结构性矛盾：优质服务无法有效匹配需求。通过数字化平台，魔近让手艺人可以更精准地找到客 户，让门店可以更高效地利用资源，让消费者可以更便捷地获得服务。这种多方共赢的格局，正是数字经济时代该有的模样。 在深入研究魔近的案例时，我发现其最具启发性的不是技术本身，而是技术背后的运营逻辑。魔近构建的不仅仅是一个平台，更是一套完整的赋能体系。从 流量获取到服务交付，从技能培训到运营管理，每个环节都体现了对实体经营者的深度理解。这种理解，恰恰是很多纯技术公司所缺乏的。 更值得关注的是，魔近的模式正在催生新的商业物种。传统的门店经营者开始兼具线上运营者的身份，个人的手艺人也能 ...

一、积分价值重构：从静态数字到动态资产 该模式创新采用"消费即投资"的积分生成逻辑，消费者每笔消费均可获得可增值的数字资产。积分通过多期算法实现动态增值——例如200元消费产生的200 积分，经系统算法增值后可抵扣25元，形成"消费-积分增值-二次消费"的闭环。这种设计将传统消费行为转化为价值积累过程，用户通过持续消费积累积 分，最终可实现"零成本购物"的长期目标。 对商家而言，积分体系成为新型客户关系管理工具。通过合理让利获取的积分，可基于用户消费频次、金额等维度触发额外奖励，形成"销售增长-用户粘性 提升-复购率提高"的正向循环。某服装店案例显示，积分激励使季度复购率提升40%，单客年消费额增长180%，实现真正的双赢局面。 在消费分层与数字技术深度融合的当下，传统商业"一锤子买卖"的交易属性已难以满足多元利益主体的深层诉求。众店模式以"积分增值、数字工具、生态 共建"三维创新为支点，突破传统商业壁垒，构建起消费者、商家与平台三方协同增值的动态生态体系，为实体经济数字化转型提供了可复制的实践范本。 三、生态价值升华：三方共赢的可持续模型 消费者端通过积分增值与抵用券体系，实现"每次消费都增值"的体验升级。 ...

Core Points - The first foundational regulation in the data sector, the "Hubei Data Regulation," will take effect on October 1, 2025, aiming to support the development of data annotation industries in cities like Wuhan and Yichang to facilitate AI innovation [1][2] - Hubei aims to compile a unified data directory and achieve a total data aggregation of over 100 billion records by the end of 2025 [1] - The province plans to enhance data interconnectivity across different levels, systems, and departments to eliminate "data silos" and improve data sharing mechanisms [1] - Hubei will promote public data sharing and authorized operations, with pilot projects in cities like Wuhan, Xiangyang, and Yichang [1][2] - The province will support the creation of a data trading service system and financial products like "data easy loans" to provide financial services to data chain enterprises [1][2] Data Market Development - The establishment of data exchanges will focus on nurturing a data industry ecosystem, enhancing local data merchants' competitiveness, and transitioning from a "trading venue" to an "industry circle" [2] - The province will advance the construction of a national data element comprehensive pilot zone and explore the implementation of data property registration systems [2] - Encouragement for data rights registration will be provided, promoting the use of registration certificates as legal proof for data asset accounting, trading, and financing activities [2] Economic Impact - The Hubei Data Regulation emphasizes the importance of data in empowering the real economy and promoting the digital transformation of traditional industries [2] - Currently, 6,490 industrial enterprises in Hubei have initiated digital transformation, representing nearly one-third of the province's industrial enterprises, with over 90% achieving Level 2 digitalization [2] - As of June, the CNC rate for key processes in Hubei's industrial enterprises reached 69.7%, ranking 7th nationally, while the adoption rate of digital R&D design tools was 90.7%, ranking 6th [2] - Hubei has achieved full coverage of provincial-level pilot cities for the digital transformation of small and medium-sized enterprises [2]

Group 1 - The summit forum titled "Web3.0 + RWA Empowering a New Ecosystem for the Real Economy" was held in Hangzhou, focusing on the integration of Web3.0 technology and Real World Assets (RWA) to drive innovation in the real economy [1][3] - The event gathered over 200 representatives from traditional businesses and distributors to explore new pathways for the transformation and upgrading of the real economy [1] - The combination of Web3.0 and RWA is expected to reconstruct the value circulation system of the real economy, providing new financing solutions for small and medium-sized enterprises through blockchain technology [3] Group 2 - Dr. Yin Sheng, Chairman of Raiffeisen Capital in Singapore, highlighted that RWA tokenization can break traditional financing barriers and help companies access international capital markets through compliant digital asset issuance [5] - RWA is not only a technological innovation but also an upgrade of financial paradigms, with the potential to reshape the liquidity of trillion-dollar real assets in the next five years [5] Group 3 - Chang Ming, Executive President of Easy Station Green Technology Group, shared practical cases of RWA in retail and supply chain sectors, illustrating how Web3.0 and RWA can transform consumer spending into on-chain rights [7] - Representatives from various enterprises shared their experiences on how RWA can enhance brand value and optimize supply chains, generating enthusiastic responses from attendees [8] Group 4 - The forum included interactive elements such as corporate roadshows and performances, aimed at promoting cross-industry collaboration [10] - The closing remarks emphasized that the event marks the beginning of the integration of Web3.0 and the real economy, with plans to continue building resource connection platforms to facilitate more RWA projects [11] Group 5 - The forum served as a platform for exchanging cutting-edge ideas and validating the feasibility of Web3.0 technology empowering the real economy through practical cases [13] - There is a consensus among participating companies that Web3.0 and RWA will become the core link between real assets and the digital economy, with market-oriented, scenario-based, and ecological development being key future directions [13]

Core Insights - Viking (Dalian) Management Consulting Co., Ltd. has upgraded its digital ecosystem across various platforms after securing strategic investments from three listed companies and their funds [1] - The company aims to accelerate the digital transformation of the real economy, with over 300 agents already joining its ecosystem network nationwide [1] Group 1: Core Business Engines - Viking has introduced the "1 store, 2 ends, 10 platforms" model to help merchants integrate online traffic effectively [2] - Merchant End: Integrates multi-platform data management, supports self-operation through influencer data capabilities, and enhances user retention via "payment as membership" [2] - User End: Provides emotional value and benefits through social interaction tools, allowing users to engage with stores and videos while enjoying rewards [2] - The model connects ten major traffic platforms including Douyin, Kuaishou, Video Number, Xiaohongshu, and Gaode [2] Group 2: DRC Underwriting Solution - The "Daily Revenue Sharing Joint Operation" model allows for automatic revenue sharing, enabling merchants to start digital operations with zero cost and shared risks and rewards [4] Group 3: AI Co-construction Solution - The company offers computational power and commercialization support to developers, facilitating precise matching with technical teams to overcome the "last mile" challenges in AI implementation [6] Group 4: Dual Business Model - Viking employs a dual-track empowerment strategy through customization and scalability, creating a layered product system to assist agents in empowering merchants of various sizes [8] - Large Client System: Provides customized solutions for top merchants with dedicated service teams [8] - Channel System: Standardized products for mid-sized and small merchants to enable lightweight operations [8] Group 5: Services for Mid-sized Merchants - Offers paid features like "payment as membership" and local promotion funding packages to enhance user engagement and marketing precision [9] Group 6: Services for Small Merchants - Recommends the basic version of the all-domain store and the "bump" traffic heating tool, allowing for quick setup and high conversion rates [10] Conclusion - In the era of deep integration between the digital economy and the real economy, Viking is rapidly building a new ecosystem for all-domain traffic [11] - The company plans to deepen strategic collaborations with major platforms, ensuring that its zero-cost digital startup model and AI-driven technology benefits more commercial scenarios [11]

Group 1 - The core achievement of the Star Store Joint Model includes integrating over 80,000 physical merchants and surpassing 6 million registered users by 2025, with peak daily transaction volumes reaching 4-5 billion yuan [1][3] - The model has demonstrated significant market penetration in lower-tier cities, with rapid revenue generation, as evidenced by the "Zhejiang Zhongdian" platform achieving over 100 million yuan in revenue shortly after launch [1][3] - User retention is strong, with a repurchase rate exceeding 70% and an average transaction value between 50-80 yuan, significantly higher than traditional community stores [1][3] Group 2 - The business logic involves integrating various industries such as dining, retail, and life services, enhancing user engagement through a cross-store points system [3][4] - The model creates a community ecosystem that covers all family consumption scenarios, promoting high-frequency consumption [3][4] - The strategy focuses on low-tier cities where merchants have low digital integration, allowing for quick resource consolidation through payment codes [3][4] Group 3 - The incentive mechanism benefits multiple parties, with consumers receiving rebates through a points system that can yield up to five times the value in vouchers, thus increasing both repurchase rates and average transaction values [6] - Merchants can achieve fivefold returns on their investment by offering discounts of only 3%-20%, while the platform generates stable revenue through commissions and advertising [6] - Regional agents benefit from high commission rates, fostering strong promotional incentives [6] Group 4 - The model's asset-light approach allows for rapid replication, making it suitable for small and medium-sized businesses to quickly integrate without altering their existing operations [10] - The three-tier agency system accelerates market coverage through a "snowball" effect, validated by the success of similar platforms [10] - A dynamic adjustment mechanism is in place to alleviate financial pressure if growth rates fall below 15% [10] Group 5 - The future of the model relies on deepening compliance and technological upgrades, particularly in blockchain and AI, to maintain growth momentum amid competition and market saturation [17] - The innovative aspects include a green points system and cross-industry alliances that reconstruct local life value chains, creating a strong cycle of consumption and points redemption [17] - The operational efficiency is enhanced through low-cost rapid expansion and effective penetration into lower-tier markets, outperforming traditional platforms [17]