记者 李宝花 米哈游凭借原创游戏IP《绝区零》开发的系列桌搭文创，包含电子日历、手机支架等产品，精准切 入年轻人生活场景，荣获设计组"最佳实用奖"。设计组"最佳艺术设计奖"《阿"拉"上海——互动折叠 灯》以东方明珠塔为灵感，可拉伸的灯体随操作逐节亮灭，将城市高度与登临记忆化为掌中光影，还搭 配表情贴纸增加互动性。 商品组成果同样亮眼，德庭创想摩登茶系列凭借当代"味觉转译"获"最具商业价值奖"，上海自然博 物馆恐龙挂耳咖啡、世博会博物馆"马上有财"文创摘得"最受市场欢迎奖"，老凤祥珐琅"福如东海"摆 件、中国航海博物馆联名食品，分别以工艺创新与文化融合获奖，上市精品与新锐设计共同构成多元产 品矩阵。 大赛主办方相关负责人表示，今年首次增设孵化对接会，邀请文创设计、生产制造、品牌运营、市 场销售全产业链单位150余家，搭建"买方"与"卖方"面对面洽谈平台。这一创新举措不仅为文创从业者 打通产业链堵点，更为"上海礼物"品牌的长效发展注入强劲动力。 活动现场，上海博物馆、老凤祥珐琅、上影元等知名"上海礼物"获评单位登台推介，上海博物馆和 上影元发布多款可授权热门IP，老凤祥珐琅推出"福如东海""财运亨通"足金珐琅摆件 ...

Group 1 - The core objective of the summer social practice team from Jingdezhen Ceramic University is to leverage their expertise to address issues related to unclear red tourism routes and weak red industry foundations in Xi'an Village, a provincial-level "Red Famous Village" [1] Group 2 - The practice team conducted systematic surveying of several red heritage sites in Xi'an Village, including the former site of the CPC Fuliang County Committee and the graves of martyrs, and planned a tourism route connecting these sites to enhance visitor experience [2] Group 3 - The team developed a series of cultural and creative products named "Red Reflecting Fuliang," which includes enamel cups and thermos bottles depicting scenes from the Red Army's stories, as well as canvas bags, stationery, badges, keychains, postcards, and puzzles featuring red symbols [3] - Additionally, the team designed branding and packaging for local wild flower honey, named "Floating Wild Honey Trace," emphasizing local mountain scenery and floral elements to align with product characteristics and the spirit of the Red Army [3] - The practice team is actively engaging local resources for trial production of cultural products and exploring the integration of honey sales into the red tourism route to boost the village's collective economy [3]