Core Insights - Company showcased its new food and play series at the recently concluded 113th National Sugar and Alcohol Products Trade Fair, aiming to enhance the consumption experience for Generation Z through immersive food and play scenarios [1][2] - The company is committed to developing its IP derivative business as a core strategy, focusing on product research and design to create high-quality, aesthetically pleasing, and high-value-added IP derivative products [1] - In the context of the growing IP co-branding economy, the company is refining its existing business segments while actively seizing opportunities in the ACGN (Anime, Comic, Game, Novel) sector, which has expanded its cultural reach [1][2] Company Strategy - The company has numerous popular IP authorizations, with its trendy toy products gaining significant attention at the trade fair [2] - The collaboration with "Detective Conan" in the food and play series marks the company's entry into the billion-dollar cultural snack market, emphasizing a "delicious and fun" sales model as a key aspect of its diversification strategy [2] - The company recognizes that while no single food toy can lead trends indefinitely, there will always be trend-setting food toys, highlighting the importance of IP acquisition, operational capabilities, and creative content empowerment in the current market [2]