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沉浸式感受吴越文化 临安再添新地标
Mei Ri Shang Bao· 2025-07-10 02:21
Project Overview - The WuYueLi project, a landmark cultural and commercial tourism initiative in Lin'an, is set to open in June next year, developed by a consortium including Guoxing Group, Lin'an Cultural and Commercial Travel Group, WuYue Commercial Management Company, and Mingdao Group [3] - The project has a total investment of 820 million and covers an area of 72,000 square meters, featuring 17 buildings, with 26,000 square meters dedicated to commercial space and 13,000 square meters for hotel facilities [3] Cultural and Architectural Significance - The architectural design of WuYueLi deeply explores the historical essence of WuYue culture, blending Song Dynasty street patterns with modern design to recreate the ambiance of the Yijincheng market [3] - The project includes a highlight, the Wenchang Pavilion, which has historical significance and will feature a mix of traditional and modern architectural elements [4][5] Commercial Strategy - The project aims to attract over 30% of Lin'an's first stores and cultural shops, focusing on non-heritage workshops, national trend retail, specialty dining, and digital cultural tourism experiences [4] - The Hilton Garden Inn has signed on to be part of the project, with a total area of approximately 12,000 square meters and around 100 guest rooms, enhancing the quality of cultural tourism offerings in Lin'an [4] Entertainment and Visitor Experience - The Wenchang Pavilion will host creative spaces, tea areas, and immersive digital experiences, along with a bell-ringing ceremony symbolizing blessings [5] - The adjacent South Altar Theater will feature contemporary performances, including a dance drama based on WuYue history, providing visitors with a rich cultural experience [5]