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沉浸式感受吴越文化 临安再添新地标
Mei Ri Shang Bao· 2025-07-10 02:21
Project Overview - The WuYueLi project, a landmark cultural and commercial tourism initiative in Lin'an, is set to open in June next year, developed by a consortium including Guoxing Group, Lin'an Cultural and Commercial Travel Group, WuYue Commercial Management Company, and Mingdao Group [3] - The project has a total investment of 820 million and covers an area of 72,000 square meters, featuring 17 buildings, with 26,000 square meters dedicated to commercial space and 13,000 square meters for hotel facilities [3] Cultural and Architectural Significance - The architectural design of WuYueLi deeply explores the historical essence of WuYue culture, blending Song Dynasty street patterns with modern design to recreate the ambiance of the Yijincheng market [3] - The project includes a highlight, the Wenchang Pavilion, which has historical significance and will feature a mix of traditional and modern architectural elements [4][5] Commercial Strategy - The project aims to attract over 30% of Lin'an's first stores and cultural shops, focusing on non-heritage workshops, national trend retail, specialty dining, and digital cultural tourism experiences [4] - The Hilton Garden Inn has signed on to be part of the project, with a total area of approximately 12,000 square meters and around 100 guest rooms, enhancing the quality of cultural tourism offerings in Lin'an [4] Entertainment and Visitor Experience - The Wenchang Pavilion will host creative spaces, tea areas, and immersive digital experiences, along with a bell-ringing ceremony symbolizing blessings [5] - The adjacent South Altar Theater will feature contemporary performances, including a dance drama based on WuYue history, providing visitors with a rich cultural experience [5]
古脉新燃,吴越星火天目翠——擘画临安文旅融合新图景
Hang Zhou Ri Bao· 2025-06-23 02:57
Group 1: Event Highlights - The Fifth World Biosphere Reserve Congress will be held in Hangzhou from September 22 to 27, marking the first time this top ecological conference is hosted in the Asia-Pacific region [1] - The Tianmu Mountain-Qingliang Peak Biosphere Reserve, which completed its expansion last year, will serve as a model for ecological civilization construction in Hangzhou, attracting representatives from over 100 countries and regions for research and inspection [1] Group 2: Cultural Achievements - The Wuyue Culture Museum's exhibition "Wuyue Qianqiu - The Southeast Land of the Five Dynasties and Ten Kingdoms" won an award in the 22nd National Museum's Top Ten Exhibition Promotion Activity, recognized as the highest award in the Chinese museum exhibition sector [1] - The exhibition features 350 artifacts, including 150 first-class cultural relics, showcasing the political, economic, and cultural landscape of the Wuyue Kingdom [2][3] Group 3: Visitor Engagement - Since its opening in October last year, the Wuyue Culture Museum has attracted 300,000 visitors, with a peak of 4,500 visitors in a single day [4] - The museum has hosted 78 events, including academic research and educational activities, and plans to launch a cultural study program for middle school students in the second half of 2024 [4] Group 4: Cultural and Ecological Integration - Tianmu Mountain, recognized as a UNESCO Biosphere Reserve since 1996, is home to unique ecological resources, including the largest ancient Cunninghamia lanceolata forest and the highest Pseudotsuga menziesii [6] - The region is developing a cultural system that integrates ecological, celebrity, tea culture, Zen culture, agricultural culture, and revolutionary culture, enhancing its appeal [6][7] Group 5: Tourism Development - The Tianmu Mountain area received 1.75 million visitors last year, generating a tourism revenue of 180 million yuan [10] - The region is promoting a comprehensive tourism brand "Tianmu Dazzling Wuyue Millennium," focusing on all-encompassing scenic development [11]