Core Points - The 7th Grand Canal Cultural Tourism Expo was successfully held in Suzhou from August 15 to 17, showcasing the cultural and tourism resources along the Grand Canal, which spans over 3,200 kilometers and has a history of over 2,500 years [1][2] - The expo attracted 912 participating units, a nearly 40% increase from the previous year, with 76 cities from 12 provinces and 35 countries and regions represented [1][3] - The event featured five major themed exhibitions, including the Grand Canal City Cultural Tourism Boutique Exhibition and the Grand Canal Food Culture Exhibition, drawing nearly 160,000 attendees, a 23% increase from last year, and over 520 million online viewers [1][4] Industry Development - The expo serves as a platform for high-quality development in Jiangsu's cultural tourism sector, promoting new paths for the protection and utilization of Grand Canal culture [2] - It emphasizes the integration of culture and tourism with various industries, showcasing innovative products and activities that highlight the synergy between cultural tourism and other sectors [5][7] - The event included a significant focus on international collaboration, with 130 institutions and enterprises from 35 countries participating, marking a global outreach [4][14] Consumer Engagement - The expo introduced numerous interactive experiences and innovative products, enhancing consumer engagement and showcasing the fusion of traditional culture with modern trends [9][12] - A total of 1,213 performances and 1,133 interactive projects were organized, with actual sales reaching nearly 300 million yuan during the event [13][15] - The event's design and activities were particularly appealing to younger audiences, with over 60% of attendees being under 35 years old [11][18] Digital Integration - The expo effectively combined online and offline experiences, achieving over 3.6 billion visits to the online platform and facilitating significant transaction intentions [16][17] - A dedicated "Non-Heritage Cloud Broadcasting Room" was established to promote traditional crafts and engage a wider audience through live streaming [16] - The event's marketing strategies included extensive media coverage and social media engagement, resulting in over 28.87 million clicks on related topics [18][19]

Core Insights - The seventh Grand Canal Cultural Tourism Expo concluded with nearly 160,000 attendees, a 23% increase from the previous edition, and over 520 million online viewers [1] - The expo featured five major themed exhibitions and attracted 912 exhibitors from 35 countries and regions, with a nearly 40% increase in the number of exhibitors compared to the last event [1][2] Group 1: Event Highlights - The event was held in August, aligning with the peak summer tourism season, and introduced innovative concepts such as "exhibition area as scenic area" and "exhibition area as commercial area" [2] - A series of immersive activities were organized, including themed performances and hands-on experiences, showcasing the integration of culture and tourism with various industries [2] Group 2: Audience Engagement - The expo successfully attracted a younger audience, with over 60% of attendees under 35 years old, and nearly 50% visiting as families [2] - The newly established themed cultural exhibition displayed over 1,500 creative products related to the Grand Canal, enhancing visitor engagement and emotional connection [2] Group 3: Economic Impact - The expo facilitated 1,213 performances and 1,133 interactive projects, generating nearly 30 million yuan in actual sales [3] - A total of 62 matchmaking meetings were held, resulting in nearly 1,000 intention agreements signed by 412 buyers, with an on-site intention transaction amount of 298 million yuan [3] - The online platform recorded over 360 million visits, leading to an additional intention transaction amount of 280 million yuan, demonstrating effective online and offline integration [3]