Core Insights - The seventh Grand Canal Cultural Tourism Expo concluded with nearly 160,000 attendees, a 23% increase from the previous edition, and over 520 million online viewers [1] - The expo featured five major themed exhibitions and attracted 912 exhibitors from 35 countries and regions, with a nearly 40% increase in the number of exhibitors compared to the last event [1][2] Group 1: Event Highlights - The event was held in August, aligning with the peak summer tourism season, and introduced innovative concepts such as "exhibition area as scenic area" and "exhibition area as commercial area" [2] - A series of immersive activities were organized, including themed performances and hands-on experiences, showcasing the integration of culture and tourism with various industries [2] Group 2: Audience Engagement - The expo successfully attracted a younger audience, with over 60% of attendees under 35 years old, and nearly 50% visiting as families [2] - The newly established themed cultural exhibition displayed over 1,500 creative products related to the Grand Canal, enhancing visitor engagement and emotional connection [2] Group 3: Economic Impact - The expo facilitated 1,213 performances and 1,133 interactive projects, generating nearly 30 million yuan in actual sales [3] - A total of 62 matchmaking meetings were held, resulting in nearly 1,000 intention agreements signed by 412 buyers, with an on-site intention transaction amount of 298 million yuan [3] - The online platform recorded over 360 million visits, leading to an additional intention transaction amount of 280 million yuan, demonstrating effective online and offline integration [3]