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“文学地标”变身“消费热点” 百年浦站荣登江苏文旅人气榜首
Jiang Nan Shi Bao· 2025-12-18 14:52
Core Insights - Jiangsu Province's cultural tourism sector is highlighted by the inclusion of the Pukou Railway Station Cultural Tourism Area in the "2024-2025 Jiangsu Cultural Tourism Consumption Heat Observation" list, ranking first as a "popular new project" due to its successful revitalization practices and market appeal [1] Group 1: Historical Significance and Revitalization - The Pukou Railway Station, established in 1908, serves as an important historical landmark in modern Chinese railway history and is a cultural symbol due to its connection to the famous essay "Back Shadow" by Zhu Ziqing [1] - The area underwent urban renewal starting in 2021, with the operator Yangzi Guotou Group adhering to a "preserve as it is" philosophy, restoring 23 historical buildings with meticulous care, thus revitalizing the area's historical charm [1] Group 2: Visitor Engagement and Economic Impact - Since its trial operation began in October 2024, the site has received over 4.6 million visitors, averaging 11,200 visitors per day, showcasing its dynamic appeal beyond traditional static cultural displays [1] - The upcoming "Back Shadow Centennial" series of cultural activities in 2025 aims to deepen engagement with historical narratives through various events, leading to a 20% increase in visitor traffic and a 30% rise in revenue, while generating over 100 million online exposures [2] Group 3: Business Ecosystem and Market Influence - The site has developed a comprehensive consumption ecosystem by integrating historical architecture with modern retail, featuring unique businesses such as a museum, a tea shop replicating century-old railway services, and themed accommodations [2] - The Pukou Railway Station has become a consumption hotspot, significantly boosting surrounding markets, with visitor numbers increasing by over 50% during traditional festivals like Mid-Autumn and Dragon Boat Festival, confirming its status as a valuable cultural tourism project in the province [2]