以文塑旅
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西藏 幸福西藏·扎西德勒
Xin Lang Cai Jing· 2026-02-11 23:56
2026年,西藏将以铸牢中华民族共同体意识为主线,以"润心惠民"为核心,坚持"特色、高端、精品"定位,深入实施"九大工程",力争文化产业产值达161 亿元,接待游客7800万人次,旅游总收入900亿元。强化思想引领与文化惠民,深化"润心工程",推动优质文化资源直达基层和景区;打造文艺精品与夯实 阵地,举办第三届西藏文化艺术节,推动重点规划落地和项目建设;加强文化遗产保护与产业培育,出台文物保护条例,完善非遗体系,加快精品景区、旅 游名县建设,试点新业态,推广绿色旅游,落实激励政策,加强品牌营销;推动数字赋能与保障安全,打响"幸福西藏·扎西德勒""文化西藏·天上画卷""向光 向上·冬游西藏"等品牌,建设智慧监管平台与数据库,加强新媒体矩阵建设与国际交流,强化市场综合监管和旅游应急保障,维护安全有序的市场环境。 (来源:中国旅游报) 转自:中国旅游报 2025年,西藏坚持"以文塑旅、以旅彰文",推动产业经济提质增效,全年接待国内外游客7073.37万人次,同比增长10.71%,实现旅游总花费816.81亿元,同 比增长9.51%。文化铸魂与惠民成果丰硕,"润心工程"与党课活动覆盖广泛,举办惠民活动近10万场次,惠 ...
深山古镇名扬海外火爆出圈
Xin Lang Cai Jing· 2026-01-03 05:55
Core Insights - The article highlights the booming tourism in Furong Town, with a record of 6.53 million visitors in 2025, including a 61% increase in foreign ticket sales, indicating a successful international appeal [1][6]. Group 1: Cultural and Tourism Development - Furong Town is being developed as a cultural paradise for the Tujia ethnic group, featuring over ten national intangible cultural heritage projects and interactive experiences like traditional dance and drama [4][5]. - The town's historical significance, stemming from its past as a Tujia chieftain's residence and its fame from the film "Furong Town," contributes to its cultural allure [2][4]. Group 2: Marketing and International Outreach - The town's marketing strategy includes a dual approach of online and offline promotion, leading to over 338,000 foreign visitors from more than 70 countries [6][9]. - Social media campaigns showcasing the town's scenic beauty and cultural performances have achieved over 1 billion views, enhancing its global recognition [9][11]. Group 3: Economic Impact and Community Development - Since the establishment of the Furong Town Cultural Tourism Development Company in 2018, the area has seen significant investment of 1.59 billion yuan, leading to the construction of various tourism facilities and cultural projects [13][15]. - The annual visitor count has surged from 300,000 to 6.53 million over seven years, creating over 1,200 jobs and benefiting nearly 40,000 families through economic growth [15].
丰富文旅供给激发城市活力
Xin Lang Cai Jing· 2025-12-24 22:53
Group 1 - The core viewpoint emphasizes the integration of culture and tourism in Zhangjiakou's Qiaoxi District to enhance urban vitality through various initiatives [1][2] - Qiaoxi District is leveraging its historical cultural resources, particularly the unique cultural heritage at the intersection of the Great Wall and the Tea Road, to develop a comprehensive educational tourism system [1] - The district has established three key educational tourism bases: Dajingmen, Zhangjiakou Fort, and the 802 National Defense Education, focusing on distinct themes and rich content [1] Group 2 - A new operational model "one courtyard, one product + point-to-surface" has been introduced to systematically promote the development of Zhangjiakou Fort, supported by a reward mechanism for cultural tourism businesses [2] - The policy incentives have fostered a diverse ecosystem that integrates culture, commerce, tourism, food, accommodation, and entertainment in Zhangjiakou Fort [2] - The initiative to promote intangible cultural heritage (ICH) in scenic areas encourages the inclusion of traditional crafts and performances, allowing tourists to engage with and purchase ICH products while visiting key attractions [2]
“文学地标”变身“消费热点” 百年浦站荣登江苏文旅人气榜首
Jiang Nan Shi Bao· 2025-12-18 14:52
Core Insights - Jiangsu Province's cultural tourism sector is highlighted by the inclusion of the Pukou Railway Station Cultural Tourism Area in the "2024-2025 Jiangsu Cultural Tourism Consumption Heat Observation" list, ranking first as a "popular new project" due to its successful revitalization practices and market appeal [1] Group 1: Historical Significance and Revitalization - The Pukou Railway Station, established in 1908, serves as an important historical landmark in modern Chinese railway history and is a cultural symbol due to its connection to the famous essay "Back Shadow" by Zhu Ziqing [1] - The area underwent urban renewal starting in 2021, with the operator Yangzi Guotou Group adhering to a "preserve as it is" philosophy, restoring 23 historical buildings with meticulous care, thus revitalizing the area's historical charm [1] Group 2: Visitor Engagement and Economic Impact - Since its trial operation began in October 2024, the site has received over 4.6 million visitors, averaging 11,200 visitors per day, showcasing its dynamic appeal beyond traditional static cultural displays [1] - The upcoming "Back Shadow Centennial" series of cultural activities in 2025 aims to deepen engagement with historical narratives through various events, leading to a 20% increase in visitor traffic and a 30% rise in revenue, while generating over 100 million online exposures [2] Group 3: Business Ecosystem and Market Influence - The site has developed a comprehensive consumption ecosystem by integrating historical architecture with modern retail, featuring unique businesses such as a museum, a tea shop replicating century-old railway services, and themed accommodations [2] - The Pukou Railway Station has become a consumption hotspot, significantly boosting surrounding markets, with visitor numbers increasing by over 50% during traditional festivals like Mid-Autumn and Dragon Boat Festival, confirming its status as a valuable cultural tourism project in the province [2]
2025“走读浙江”总决赛串联浙江千年文脉
Hang Zhou Ri Bao· 2025-10-29 03:06
Core Insights - The "Walk through Zhejiang" reading promotion series final was successfully held, showcasing the cultural heritage of Zhejiang through innovative presentations [1] - The event featured immersive performances and a reading passport that connects various cultural spaces, enhancing the experience of reading within the scenic beauty of Zhejiang [2] - Two main reading routes were launched, highlighting the historical and cultural depth of Zhejiang, with over 40 thematic routes and 200 immersive activities planned for 2025 [3] Group 1 - The final event brought together 20 teams from across the province, using a "narration + performance" format to vividly portray the cultural roots of Zhejiang [1] - Participants engaged in traditional crafts and local operas, becoming witnesses and promoters of cultural heritage [1] - Unique stage concepts included dialogues between historical figures and modern themes, showcasing the resonance of ancient and contemporary thoughts [1] Group 2 - The main stage design and surrounding performances created an immersive reading space, blending traditional art forms with the natural environment [2] - The "West Lake Reading Passport" was introduced, linking over 30 unique reading spaces and waterway routes, promoting cultural experiences through travel [2] - The two newly launched reading routes aim to explore the literary and cultural history of Zhejiang, connecting significant locations and figures [3] Group 3 - The "Dialogue with Masters: Tracing Cultural Roots" route connects various cities, highlighting the thoughts of influential figures in Zhejiang's history [3] - The "Zhejiang Studies for a Thousand Years: A Literary Stroll" route explores significant literary sites, emphasizing the province's rich cultural legacy [3] - The initiative aims to create a dual resonance between cultural dissemination and tourism consumption, embodying the principle of integrating culture with travel [3]
长春加速“以文塑旅” 探索城市经济转型新路径
Zhong Guo Xin Wen Wang· 2025-10-09 10:57
Core Insights - Changchun aims to cultivate its cultural tourism industry as a pillar sector by 2030, targeting 360 million annual visitors and over 600 billion yuan in tourism revenue [1] - The city has seen a significant increase in tourism, with 172 million visitors and total spending of 302.6 billion yuan in 2024, and a year-on-year visitor growth of 28% and revenue growth of 13.3% in the first nine months of this year [1][3] - Changchun is redefining itself through cultural innovation, leveraging urban renewal and branding to position cultural tourism as a new economic driver [1] Industry Development Strategy - The development strategy "Cultural Tourism Integration" aims to enhance tourism experiences through cultural content, utilizing symbols like ice and snow, film, and automobiles for competitive differentiation [3] - Over the next five years, Changchun plans to establish three major industry clusters: ice and snow, urban leisure, and film and animation, centered around the revitalized Xinmin Street [3] - The upcoming winter season will serve as a critical test for this strategy, with plans for the "Powder Snow Carnival" to attract domestic and international snow sports enthusiasts [3]
西藏墨竹工卡:推动“文旅+百业”深度融合发展
Zhong Guo Jing Ji Wang· 2025-09-29 09:01
Core Insights - The 2025墨竹工卡 "松赞" Cultural Tourism Festival aims to celebrate the 60th anniversary of the Tibet Autonomous Region and promote high-quality economic development in墨竹工卡 County through a "cultural tourism + various industries" approach [1][2] - The festival emphasizes experiential engagement, blending traditional cultural elements with modern trends to attract a diverse audience and enhance the local tourism experience [2] Group 1: Event Overview - The festival is themed "墨竹新章.甲子礼赞" and lasts for five days, showcasing local culture and tourism potential [1] - Activities include traditional performances and modern events, aiming to create an immersive experience for participants [2] Group 2: Economic Impact - Local businesses, such as the鲁霞直孔 traditional knitting cooperative, reported strong sales, with over 5,000 yuan generated on the first day of the festival [1] - The festival is expected to boost local agriculture, particularly through the promotion of high-quality菜籽油, which has received national geographic certification [1] Group 3: Cultural Integration - The festival integrates traditional Tibetan culture with contemporary elements, aiming to make cultural experiences more accessible and engaging for all age groups [2] - The county's leadership emphasizes the importance of culture in tourism and aims to stimulate cross-industry collaboration, enhancing sectors like accommodation, dining, and transportation [2]
媒体智库峰会代表行走中原大地点赞中国发展奇迹
He Nan Ri Bao· 2025-07-27 23:29
Group 1 - The Shanghai Cooperation Organization (SCO) media think tank summit took place in Henan, showcasing the region's rich cultural heritage and modern development [1][2][4] - Representatives from various countries expressed admiration for the integration of traditional and modern elements in Henan, emphasizing the importance of cultural exchange for mutual progress [2][4] - The visit included significant historical sites such as the Yin Ruins Museum and the Longmen Grottoes, highlighting China's deep historical roots and cultural significance [2][5] Group 2 - The representatives were particularly impressed by the Red Flag Canal, which symbolizes resilience and unity in overcoming challenges, reflecting the spirit of cooperation among SCO member states [5][6] - The visit to the First Tractor Factory in Luoyang demonstrated China's advancements in agricultural technology, with products like autonomous tractors attracting interest from international representatives [7][8] - The experience at various industrial sites, including Yutong Bus Company, provided insights into China's rapid industrial development and innovation, prompting discussions on potential collaborations in agriculture and technology [7][8]
老家河南 “开”新图强
He Nan Ri Bao· 2025-06-26 23:26
Core Viewpoint - The article emphasizes the importance of cultural heritage and tourism development in Henan, highlighting the province's rich historical resources and the government's commitment to promoting cultural prosperity and high-quality tourism as a pillar industry [2][26]. Group 1: Cultural Heritage and Tourism Development - Henan is focusing on building a strong cultural tourism province, with significant government initiatives aimed at enhancing cultural and tourism integration [3][26]. - The province has a wealth of historical sites, with numerous archaeological discoveries and museums that attract visitors, showcasing the region's ancient civilization [4][8][9]. - The government has implemented various policies to support the cultural and tourism sectors, aiming for over 1 billion visitors and 1 trillion yuan in revenue by 2024 [26]. Group 2: Archaeological Achievements - Henan has the highest number of significant archaeological sites in China, with 55 discoveries recognized as national top archaeological finds [6][8]. - The province's archaeological parks and museums are becoming popular destinations, offering interactive experiences that connect visitors with ancient history [6][9]. Group 3: Integration of Modern and Traditional Elements - The article highlights the blending of traditional culture with modern tourism experiences, such as immersive performances and interactive exhibits that engage visitors [15][19]. - New tourism models are emerging, utilizing technology and creative approaches to enhance visitor experiences and make cultural heritage more accessible [18][19]. Group 4: Economic Impact and Industry Growth - The cultural and tourism sectors are seen as vital for economic growth, with significant investments in theme parks and cultural projects driving visitor numbers and revenue [21][26]. - The province is developing various industry clusters, including tourism equipment and cultural products, to strengthen its economic base [28][29]. Group 5: Future Directions and Strategies - Henan is committed to enhancing its cultural tourism appeal by improving service quality and creating unique urban atmospheres that reflect local heritage [34][36]. - The province aims to foster collaboration across regions and industries to create a cohesive tourism strategy that leverages its historical and cultural assets [30][31].
文旅深度融合发展怎么干?四川《决定》给答案!
Zhong Guo Fa Zhan Wang· 2025-06-20 03:42
Core Viewpoint - The Sichuan Provincial Committee has approved a decision to promote the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry in the province, which is a significant strategic deployment by the central government [2][3]. Group 1: Framework of the Decision - The decision emphasizes the importance of integrating the central government's directives, particularly the requirement of "using culture to enhance tourism and showcasing culture through tourism" throughout all aspects of the decision [3]. - It highlights the principles of prioritizing culture, tourism, technological empowerment, and protection [4]. - The focus is on cultural essence, where socialist core values guide the development of cultural tourism, enriching tourism with cultural significance [5]. - The tourism aspect relies on cultural resources to cultivate high-quality tourism products, making tourism a means for people to appreciate Chinese culture and enhance cultural confidence [6]. - Technological empowerment involves leveraging modern technologies to innovate in cultural tourism scenarios, products, and models, creating synergistic effects [7]. - Protection priority ensures that cultural heritage and ecological resources are preserved while developing tourism resources in a reasonable and orderly manner [7]. Group 2: Strengthening Cultural Tourism Industry - The key to strengthening the cultural tourism industry lies in the deep integration of culture and tourism, with an emphasis on cultivating high-energy entities and providing high-quality products [7]. - The branding strategy includes the development of the "Jin Xiu Tian Fu · An Yi Si Chuan" brand to enhance the recognition and reputation of Sichuan's cultural tourism [8]. - The decision promotes the development of a comprehensive tourism industry, focusing on five key areas: cultural heritage tourism, red tourism, performing arts and events, ecological health and wellness vacations, and the integration of agriculture and culture [9]. - Service quality improvement is centered on tourists, enhancing the infrastructure and service systems in cultural tourism, and diversifying tourism consumption [10]. - Institutional and mechanism innovations propose a series of reform measures related to operating entities, cultural institutions, the integration of culture and technology, and resource allocation [11]. Group 3: Transformations in Understanding and Practice - There has been a shift in understanding across the province regarding the importance of cultural tourism integration, recognizing it as a crucial task for overall development [12]. - The work structure has evolved, with local departments treating cultural tourism integration as a priority initiative, leading to more in-depth research and implementation measures [13]. - The approach to work has changed, with a focus on planning cultural construction and tourism development together, overcoming the previous tendency to treat them as separate issues [13].