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深山古镇名扬海外火爆出圈
Xin Lang Cai Jing· 2026-01-03 05:55
元旦假期,湘西土家族苗族自治州永顺县芙蓉镇景区人头攒动、游人如织,如刚刚过去的2025年一样火爆。 去年,芙蓉镇共接待海内外游客653万人次,尤其外籍游客购票数同比增长61%。藏在深山里的古镇何以海外出圈?记者深入探寻"密码"。 非遗焕新 活态传承 夜幕降临,璀璨华灯点亮芙蓉镇瀑布群。 摆手堂前,只见一支"穿云箭"划破夜空,英勇的土家族士兵为保卫家园而出征战场;古老的"毛古斯"舞在篝火旁跳起,数百名中外游客卡着鼓点旋转起 舞,共同感受大型行进式民族史诗《花开芙蓉·毕兹卡的狂欢》。 芙蓉镇原名王村,曾是溪州土司行宫所在地,后因电影《芙蓉镇》在此拍摄而声名大噪,被誉为"挂在瀑布上的千年古镇"。 节日的古镇,游客熙熙攘攘,五里石板街,两侧老墙爬着斑驳苔痕,银匠铺里"叮叮当当"的敲打声不绝于耳,蜡染布坊晕出层层叠叠的水墨感……每一家 店铺都像是一座活着的非遗博物馆。 吊脚楼上,机杼声声。营盘溪上跳岩处,12名土家少女提灯漫步,仿佛从故事里走来,向游客讲述族人波澜壮阔的历史。"溪州女儿最聪明,锦被丝挑脚 手灵。"土家族自称毕兹卡,在长期与自然和谐共处的过程中,创造出灿烂的民俗文化。 "去年,景区外籍游客购票人数达33. ...
丰富文旅供给激发城市活力
Xin Lang Cai Jing· 2025-12-24 22:53
转自:河北日报 立足辖区历史文化资源,特别是万里长城、万里茶道交汇的独特文化底蕴,桥西区聚焦"大好河山"核心 品牌,系统规划、重点打造了大境门、张家口堡、802国防教育三大主题鲜明、内涵丰富的研学旅游基 地,形成了结构完整、课程专业、特色突出的研学体系。 (来源:河北日报) 桥西区 丰富文旅供给激发城市活力 本报讯(郭晓通、高阳)今年,张家口市桥西区坚持以文塑旅、以旅彰文,通过系统构建特色研学体 系、创新文化惠民服务供给、活化历史街区风貌、推动非遗活态传承等举措,持续丰富区域文旅内涵, 提升公共服务品质与游客体验,进一步激发城市活力。 桥西区坚持文化惠民导向,一方面加强对文物本体及历史环境的保护整治,对多处文物单位实施环境提 升工程,守护历史根脉;另一方面,创新公共文化服务模式,推动优质资源下沉,精准对接群众需求。 为系统推进张家口堡发展,桥西区进一步完善"一院一品+以点带面"的运营模式,出台《张家口古城文 旅业态奖励扶持机制》,明确奖励范围、项目、内容、实施、责任义务,以政府引领、市场化运营的思 路,吸引更多优质文旅业态。在政策激励下,张家口堡形成了文、商、旅、食、宿、娱多元融合的良好 生态,历史街区的可持 ...
“文学地标”变身“消费热点” 百年浦站荣登江苏文旅人气榜首
Jiang Nan Shi Bao· 2025-12-18 14:52
Core Insights - Jiangsu Province's cultural tourism sector is highlighted by the inclusion of the Pukou Railway Station Cultural Tourism Area in the "2024-2025 Jiangsu Cultural Tourism Consumption Heat Observation" list, ranking first as a "popular new project" due to its successful revitalization practices and market appeal [1] Group 1: Historical Significance and Revitalization - The Pukou Railway Station, established in 1908, serves as an important historical landmark in modern Chinese railway history and is a cultural symbol due to its connection to the famous essay "Back Shadow" by Zhu Ziqing [1] - The area underwent urban renewal starting in 2021, with the operator Yangzi Guotou Group adhering to a "preserve as it is" philosophy, restoring 23 historical buildings with meticulous care, thus revitalizing the area's historical charm [1] Group 2: Visitor Engagement and Economic Impact - Since its trial operation began in October 2024, the site has received over 4.6 million visitors, averaging 11,200 visitors per day, showcasing its dynamic appeal beyond traditional static cultural displays [1] - The upcoming "Back Shadow Centennial" series of cultural activities in 2025 aims to deepen engagement with historical narratives through various events, leading to a 20% increase in visitor traffic and a 30% rise in revenue, while generating over 100 million online exposures [2] Group 3: Business Ecosystem and Market Influence - The site has developed a comprehensive consumption ecosystem by integrating historical architecture with modern retail, featuring unique businesses such as a museum, a tea shop replicating century-old railway services, and themed accommodations [2] - The Pukou Railway Station has become a consumption hotspot, significantly boosting surrounding markets, with visitor numbers increasing by over 50% during traditional festivals like Mid-Autumn and Dragon Boat Festival, confirming its status as a valuable cultural tourism project in the province [2]
2025“走读浙江”总决赛串联浙江千年文脉
Hang Zhou Ri Bao· 2025-10-29 03:06
Core Insights - The "Walk through Zhejiang" reading promotion series final was successfully held, showcasing the cultural heritage of Zhejiang through innovative presentations [1] - The event featured immersive performances and a reading passport that connects various cultural spaces, enhancing the experience of reading within the scenic beauty of Zhejiang [2] - Two main reading routes were launched, highlighting the historical and cultural depth of Zhejiang, with over 40 thematic routes and 200 immersive activities planned for 2025 [3] Group 1 - The final event brought together 20 teams from across the province, using a "narration + performance" format to vividly portray the cultural roots of Zhejiang [1] - Participants engaged in traditional crafts and local operas, becoming witnesses and promoters of cultural heritage [1] - Unique stage concepts included dialogues between historical figures and modern themes, showcasing the resonance of ancient and contemporary thoughts [1] Group 2 - The main stage design and surrounding performances created an immersive reading space, blending traditional art forms with the natural environment [2] - The "West Lake Reading Passport" was introduced, linking over 30 unique reading spaces and waterway routes, promoting cultural experiences through travel [2] - The two newly launched reading routes aim to explore the literary and cultural history of Zhejiang, connecting significant locations and figures [3] Group 3 - The "Dialogue with Masters: Tracing Cultural Roots" route connects various cities, highlighting the thoughts of influential figures in Zhejiang's history [3] - The "Zhejiang Studies for a Thousand Years: A Literary Stroll" route explores significant literary sites, emphasizing the province's rich cultural legacy [3] - The initiative aims to create a dual resonance between cultural dissemination and tourism consumption, embodying the principle of integrating culture with travel [3]
长春加速“以文塑旅” 探索城市经济转型新路径
Zhong Guo Xin Wen Wang· 2025-10-09 10:57
Core Insights - Changchun aims to cultivate its cultural tourism industry as a pillar sector by 2030, targeting 360 million annual visitors and over 600 billion yuan in tourism revenue [1] - The city has seen a significant increase in tourism, with 172 million visitors and total spending of 302.6 billion yuan in 2024, and a year-on-year visitor growth of 28% and revenue growth of 13.3% in the first nine months of this year [1][3] - Changchun is redefining itself through cultural innovation, leveraging urban renewal and branding to position cultural tourism as a new economic driver [1] Industry Development Strategy - The development strategy "Cultural Tourism Integration" aims to enhance tourism experiences through cultural content, utilizing symbols like ice and snow, film, and automobiles for competitive differentiation [3] - Over the next five years, Changchun plans to establish three major industry clusters: ice and snow, urban leisure, and film and animation, centered around the revitalized Xinmin Street [3] - The upcoming winter season will serve as a critical test for this strategy, with plans for the "Powder Snow Carnival" to attract domestic and international snow sports enthusiasts [3]
西藏墨竹工卡:推动“文旅+百业”深度融合发展
Zhong Guo Jing Ji Wang· 2025-09-29 09:01
Core Insights - The 2025墨竹工卡 "松赞" Cultural Tourism Festival aims to celebrate the 60th anniversary of the Tibet Autonomous Region and promote high-quality economic development in墨竹工卡 County through a "cultural tourism + various industries" approach [1][2] - The festival emphasizes experiential engagement, blending traditional cultural elements with modern trends to attract a diverse audience and enhance the local tourism experience [2] Group 1: Event Overview - The festival is themed "墨竹新章.甲子礼赞" and lasts for five days, showcasing local culture and tourism potential [1] - Activities include traditional performances and modern events, aiming to create an immersive experience for participants [2] Group 2: Economic Impact - Local businesses, such as the鲁霞直孔 traditional knitting cooperative, reported strong sales, with over 5,000 yuan generated on the first day of the festival [1] - The festival is expected to boost local agriculture, particularly through the promotion of high-quality菜籽油, which has received national geographic certification [1] Group 3: Cultural Integration - The festival integrates traditional Tibetan culture with contemporary elements, aiming to make cultural experiences more accessible and engaging for all age groups [2] - The county's leadership emphasizes the importance of culture in tourism and aims to stimulate cross-industry collaboration, enhancing sectors like accommodation, dining, and transportation [2]
媒体智库峰会代表行走中原大地点赞中国发展奇迹
He Nan Ri Bao· 2025-07-27 23:29
Group 1 - The Shanghai Cooperation Organization (SCO) media think tank summit took place in Henan, showcasing the region's rich cultural heritage and modern development [1][2][4] - Representatives from various countries expressed admiration for the integration of traditional and modern elements in Henan, emphasizing the importance of cultural exchange for mutual progress [2][4] - The visit included significant historical sites such as the Yin Ruins Museum and the Longmen Grottoes, highlighting China's deep historical roots and cultural significance [2][5] Group 2 - The representatives were particularly impressed by the Red Flag Canal, which symbolizes resilience and unity in overcoming challenges, reflecting the spirit of cooperation among SCO member states [5][6] - The visit to the First Tractor Factory in Luoyang demonstrated China's advancements in agricultural technology, with products like autonomous tractors attracting interest from international representatives [7][8] - The experience at various industrial sites, including Yutong Bus Company, provided insights into China's rapid industrial development and innovation, prompting discussions on potential collaborations in agriculture and technology [7][8]
老家河南 “开”新图强
He Nan Ri Bao· 2025-06-26 23:26
Core Viewpoint - The article emphasizes the importance of cultural heritage and tourism development in Henan, highlighting the province's rich historical resources and the government's commitment to promoting cultural prosperity and high-quality tourism as a pillar industry [2][26]. Group 1: Cultural Heritage and Tourism Development - Henan is focusing on building a strong cultural tourism province, with significant government initiatives aimed at enhancing cultural and tourism integration [3][26]. - The province has a wealth of historical sites, with numerous archaeological discoveries and museums that attract visitors, showcasing the region's ancient civilization [4][8][9]. - The government has implemented various policies to support the cultural and tourism sectors, aiming for over 1 billion visitors and 1 trillion yuan in revenue by 2024 [26]. Group 2: Archaeological Achievements - Henan has the highest number of significant archaeological sites in China, with 55 discoveries recognized as national top archaeological finds [6][8]. - The province's archaeological parks and museums are becoming popular destinations, offering interactive experiences that connect visitors with ancient history [6][9]. Group 3: Integration of Modern and Traditional Elements - The article highlights the blending of traditional culture with modern tourism experiences, such as immersive performances and interactive exhibits that engage visitors [15][19]. - New tourism models are emerging, utilizing technology and creative approaches to enhance visitor experiences and make cultural heritage more accessible [18][19]. Group 4: Economic Impact and Industry Growth - The cultural and tourism sectors are seen as vital for economic growth, with significant investments in theme parks and cultural projects driving visitor numbers and revenue [21][26]. - The province is developing various industry clusters, including tourism equipment and cultural products, to strengthen its economic base [28][29]. Group 5: Future Directions and Strategies - Henan is committed to enhancing its cultural tourism appeal by improving service quality and creating unique urban atmospheres that reflect local heritage [34][36]. - The province aims to foster collaboration across regions and industries to create a cohesive tourism strategy that leverages its historical and cultural assets [30][31].
广彩、粤剧头饰、扎作……香港多项非遗将亮相北京
Zhong Guo Xin Wen Wang· 2025-06-12 23:37
Group 1 - The 2025 Beijing International Book Fair Hong Kong Pavilion will be held from June 18 to 22, showcasing over 500 Hong Kong publishing, printing, and cultural products under the theme "Walking through Hong Kong: Intangible Heritage and Urban Memory" [1] - The pavilion emphasizes the integration of culture and tourism, aiming to highlight the design aspect of intangible cultural heritage (ICH) in Hong Kong, which has become part of daily life [1] - Various ICH items will be displayed, including bamboo steamers, flower buttons, Cantonese opera headdresses, paper crafting, Hong Kong-style milk tea, and the Fire Dragon Dance, showcasing the transmission and innovation of excellent Chinese culture in Hong Kong [1] Group 2 - The pavilion will feature a "Hong Kong Illustration Zone" displaying original works from eight emerging Hong Kong illustrators as part of the "Leap Forward Picture Book" initiative [2] - A new "Hong Kong Writers Spotlight" area will exhibit over 70 Chinese literary works published in Hong Kong, including award-winning titles from the Hong Kong Publishing Biennial Awards [2] - The exhibition will also showcase approximately 35 replicas of precious manuscripts and related images from four influential Chinese writers with deep connections to Hong Kong [2]
“展示香港魅力 展现中华文化”——2025北京国际图书博览会香港馆即将在京举行
Xin Hua Cai Jing· 2025-06-12 07:56
Core Points - The Hong Kong Special Administrative Region government will host the Hong Kong Pavilion at the Beijing International Book Fair (BIBF) for the first time, aiming to promote Hong Kong as a cultural exchange center and assist the publishing and printing industries in market expansion [1][2] - The theme for this year's BIBF Hong Kong Pavilion is "Strolling through Hong Kong: Intangible Heritage and Urban Memories," featuring over 500 cultural and publishing products from Hong Kong [1][2] - The pavilion will showcase various intangible cultural heritage items from Hong Kong, including traditional crafts and culinary arts, alongside related publications [1][2] Exhibition Details - The pavilion will include four main zones, with demonstrations and workshops led by four intangible heritage practitioners, allowing visitors to experience Hong Kong's community culture through AR/VR technology [2] - A dedicated area for Hong Kong illustrators will display works from eight emerging illustrators and new wordless picture books, while a business negotiation area will host over 55 Hong Kong publishers and printers [2][3] - The pavilion will also feature a preview of the upcoming "World Chinese Literature Festival," showcasing over 70 Chinese literary works published in Hong Kong [3] Virtual Engagement - The BIBF Hong Kong Pavilion will have a virtual version available on the opening day, allowing broader access to the exhibition and its offerings, which will remain online until at least the end of 2025 [3]