Core Viewpoint - The company reported a revenue of approximately RMB 620 million for its new media services segment in the first half of 2025, reflecting a year-on-year growth of about 9.8%. However, net profit decreased by approximately 37.4% to around RMB 55.4 million due to rising platform traffic acquisition costs and increased investments in the development and operation of the "Friend Cloud" intelligent system [1]. Financial Performance - Revenue for the new media services segment reached approximately RMB 620 million, marking a year-on-year increase of about 9.8% [1]. - Net profit was approximately RMB 55.4 million, which represents a year-on-year decline of about 37.4% [1]. Cost and Investment Factors - The decline in net profit is attributed to increased costs associated with platform traffic acquisition and ongoing investments in the "Friend Cloud" intelligent system's research and development, as well as operational expenditures [1].