Core Viewpoint - The recent "clothing clash" between a luxury LV coat priced at 16,000 yuan and a school uniform from Changsha Changjun High School highlights the challenges LV faces in the Chinese market, where consumer preferences are shifting towards more affordable options [2][10]. Group 1: Product Comparison - A social media post showcased a comparison between an LV coat and the Changjun High School uniform, noting their high similarity in design, including black and white color schemes and cuff designs [4][9]. - The LV coat, made of 79% cotton and 21% polyamide, is priced at approximately 1,900 euros (around 16,000 yuan) and is currently sold out in most sizes on the overseas website [7][10]. - In contrast, the school uniform is available for customization on various e-commerce platforms, starting at 86 yuan, and is primarily targeted at students [7][10]. Group 2: Market Performance - LVMH's financial report indicates a decline in revenue and profit for the first half of 2025, with total revenue down 4% to 39.81 billion euros, and net profit decreasing by 22% to 5.69 billion euros [10]. - The fashion and leather goods segment, which includes LV, saw an organic revenue decline of 7% in the first half of the year, with a 9% drop in the second quarter [10]. - The Asia region (excluding Japan) has been a significant market for LVMH, but it experienced a 9% decline in organic revenue in the first half of 2025, with a slight recovery of 2% in the third quarter [11][12]. Group 3: Consumer Behavior and Strategy - Consumer confidence in China has been affected by various uncertainties, leading to a slowdown in the consumption market [12]. - LVMH is actively adjusting its strategies in China, including launching immersive experiences like "The Louis" in Shanghai to attract consumer interest [13]. - The CFO of LVMH noted that innovative projects can stimulate consumer interest and drive brand growth in the Chinese market [13].

Group 1: Data Breach Incident - Louis Vuitton experienced a data breach affecting approximately 419,000 customers in Hong Kong, with personal data including names, passport numbers, birth dates, addresses, email addresses, phone numbers, shopping records, and product preferences compromised [1] - The company has taken immediate action to prevent unauthorized access and has strengthened system protections, assuring customers that payment information remains secure [1] - The incident was reported to the Hong Kong Privacy Commissioner, with the breach initially detected by the French headquarters on June 13 and affecting Hong Kong customers by July 2 [1] Group 2: LVMH Group Overview - LVMH, established in 1987, is the world's largest luxury goods group, encompassing six business sectors: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, selective retailing, and hospitality and media [2] - For Q1 of the 2025 fiscal year, LVMH reported total revenue of €20.3 billion, a 2% year-over-year decline, with organic revenue down 3%, falling short of market expectations [2] - The fashion and leather goods segment, which includes Louis Vuitton and Dior, accounted for nearly half of the group's total sales, with sales of €10.1 billion, a 5% decline compared to expectations of flat performance [2] Group 3: Market Performance - Organic sales in the Asia-Pacific region, including China, fell by 11%, with its contribution to total sales decreasing from 33% in 2024 to 30% [3] - The U.S. market saw a 3% decline in sales, primarily due to the performance of Sephora and aggressive pricing competition from Amazon [3] - The European market, however, experienced a 2% increase, making it the only region to show growth in the first quarter [3] Group 4: Price Adjustments - On April 15, Louis Vuitton raised prices on certain bags, with the Speedy trunk 20 increasing from 23,500 to 24,400 [4]