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比门票还贵,出去玩钱全花在这个项目了
Xin Jing Bao· 2025-10-21 10:22
Core Insights - The article discusses the rising popularity and profitability of cable cars in tourist destinations, highlighting their role as a significant revenue source for various listed companies in the tourism sector [1][3][5]. Industry Overview - The cable car business has become a "cash cow" for many scenic spots, with profit margins reaching up to 80% [1]. - The average ticket prices for cable cars can be quite high, with some prices nearing or exceeding entrance fees, such as the Huashan West Peak cable car priced at 140 yuan per person, close to the 160 yuan entrance fee [1]. - Major listed companies in the A-share market, such as Huangshan Tourism, SanTe Cableway, and Lijiang Co., report significant revenues from their cable car operations, with Huangshan Tourism's cable car revenue reaching 718 million yuan [3][5]. Financial Performance - The cable car business often has higher gross profit margins compared to other segments, with Huangshan's cable car business achieving a gross margin of 87.56% [5]. - For example, the gross margin for Emei Mountain A's cable car business is 83.88%, while other segments like hotel services have much lower margins [5]. - The revenue from cable cars constitutes a substantial portion of total revenues for companies, with SanTe Cableway's cable car revenue accounting for 79.6% of its total income [3][5]. Market Dynamics - The cable car market is characterized by relatively few competitors, leading to better profit margins due to its monopolistic nature [6]. - The increasing number of cable cars in China, nearly 900, reflects their growing importance in enhancing tourist experiences [6]. - The demand for cable cars is driven by the need for convenience and the immersive experience they provide, especially among younger tourists [6]. Customer Sentiment - Visitor reviews indicate a generally positive sentiment towards cable cars, with convenience and scenic views being highlighted as key benefits [13][15]. - However, there are notable negative sentiments regarding high prices and operational inefficiencies, particularly during peak seasons, leading to long wait times and customer dissatisfaction [17][18][19].