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比门票还贵,出去玩钱全花在这个项目了
Xin Jing Bao· 2025-10-21 10:22
Core Insights - The article discusses the rising popularity and profitability of cable cars in tourist destinations, highlighting their role as a significant revenue source for various listed companies in the tourism sector [1][3][5]. Industry Overview - The cable car business has become a "cash cow" for many scenic spots, with profit margins reaching up to 80% [1]. - The average ticket prices for cable cars can be quite high, with some prices nearing or exceeding entrance fees, such as the Huashan West Peak cable car priced at 140 yuan per person, close to the 160 yuan entrance fee [1]. - Major listed companies in the A-share market, such as Huangshan Tourism, SanTe Cableway, and Lijiang Co., report significant revenues from their cable car operations, with Huangshan Tourism's cable car revenue reaching 718 million yuan [3][5]. Financial Performance - The cable car business often has higher gross profit margins compared to other segments, with Huangshan's cable car business achieving a gross margin of 87.56% [5]. - For example, the gross margin for Emei Mountain A's cable car business is 83.88%, while other segments like hotel services have much lower margins [5]. - The revenue from cable cars constitutes a substantial portion of total revenues for companies, with SanTe Cableway's cable car revenue accounting for 79.6% of its total income [3][5]. Market Dynamics - The cable car market is characterized by relatively few competitors, leading to better profit margins due to its monopolistic nature [6]. - The increasing number of cable cars in China, nearly 900, reflects their growing importance in enhancing tourist experiences [6]. - The demand for cable cars is driven by the need for convenience and the immersive experience they provide, especially among younger tourists [6]. Customer Sentiment - Visitor reviews indicate a generally positive sentiment towards cable cars, with convenience and scenic views being highlighted as key benefits [13][15]. - However, there are notable negative sentiments regarding high prices and operational inefficiencies, particularly during peak seasons, leading to long wait times and customer dissatisfaction [17][18][19].
毛利率近80%,景区这个生意,比门票赚钱
3 6 Ke· 2025-09-25 10:19
Core Insights - The world's longest mountain cable car, located in Hunan's Xuefeng Mountain, will begin trial operations, highlighting the growing trend of "internet-famous cable cars" that attract tourists and generate significant revenue for scenic spots [1][3]. Industry Overview - The cable car industry has seen a surge in popularity, with many scenic areas experiencing long wait times during peak seasons. For instance, the Songhua River sightseeing cable car in Heilongjiang is expected to receive 400,000 visitors during the 2024-2025 winter season, a 20% increase year-on-year [3]. - The cable car experience has evolved from a mere transportation tool to a key attraction that enhances the overall visitor experience, with a focus on immersive and culturally resonant experiences [5][7]. Financial Performance - Cable cars are a major revenue source for scenic areas, with several listed companies in China's A-share market relying heavily on cable car operations. For example, Emei Mountain A reported a cable car revenue of 185 million yuan, accounting for 40.48% of its total revenue [8]. - The average gross profit margin for cable car operations among comparable companies is approximately 79.29%, significantly higher than other segments like ticket sales and hotel services [9]. Market Trends - There is a noticeable shift in consumer preferences towards unique and immersive experiences, with cable cars increasingly seen as integral to the cultural and emotional connection to the landscape [5][11]. - Companies are developing diverse value ecosystems around cable cars, integrating them with themed events and cultural products to enhance visitor engagement and increase repeat business [11].