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追加30亿,大众点评要在AI幻觉里坚持「真实」
36氪· 2025-11-07 13:07
Core Viewpoint - The core value of local life platforms lies in their ability to ensure the "realness" of information, which serves as a competitive moat for companies like Dazhong Dianping [2][4][37] Investment in Information Infrastructure - On November 5, Dazhong Dianping announced a significant plan to invest at least 3 billion USD over the next five years to upgrade its "local life information infrastructure" [3] - The investment will focus on enhancing information mining and verification capabilities globally and developing a more efficient information calibration mechanism using Meituan's self-developed B-end large model [3][35] Importance of Accurate Information - Accurate and timely information about the physical world is essential for user decision-making, as it forms the foundation for online choices regarding local businesses [5][22] - The increasing reliance on AI for local life decision-making emphasizes the need for a reliable underlying information database, as inaccuracies can lead to poor user experiences [5][15] Complex System Behind Information Accuracy - The process of ensuring accurate basic information involves a complex system that includes data collection, verification, and dynamic maintenance [6][16] - Dazhong Dianping has built a comprehensive information collection system that utilizes multiple channels, including merchants, users, delivery personnel, and sales teams, to gather essential data [24][25] AI and Human Verification Mechanisms - To ensure the accuracy of the information presented, Dazhong Dianping employs a dual verification mechanism combining AI and human review [26] - The platform has invested heavily in developing AI models to filter and verify incoming data, while complex cases are handled by human auditors [26][27] Long-term Investment in Information Infrastructure - Dazhong Dianping has invested hundreds of billions since its inception to build a robust information infrastructure that supports local life services [27] - The company’s commitment to maintaining accurate and real-time information is crucial for user retention and trust [22][30] Competitive Moat of Information Infrastructure - In the local life sector, the ability to provide real, accurate, and timely information is a key competitive advantage that is difficult for competitors to replicate [29][30] - The extensive data accumulated over two decades has created a deep moat for Dazhong Dianping, enabling it to maintain a leading position in the market [30][31] Future Directions - The additional 3 billion USD investment will also focus on advancing B-end large model development and expanding global operations [35][36] - Dazhong Dianping aims to enhance its ability to provide intelligent business analysis tools and replicate its successful local life information infrastructure model internationally [36]