Core Insights - The conference held by DreamX Technology in December 2025 focused on the current state and future trends of the maternal and infant home industry, gathering leading brands to analyze the industry's high-quality development [1] - Private domain e-commerce is reshaping the industry landscape and is seen as a key engine for brands to achieve stable growth, with significant advantages over public domain e-commerce [1][3] - DreamX Technology aims to empower merchants for sustainable performance growth by leveraging its eight years of experience in supply chain integration and store owner ecosystem development [1] Industry Trends - The maternal and infant home industry is undergoing a transformation from "quantity accumulation" to "quality leap," facing challenges such as slowing brand growth and intensified competition, while also presenting new opportunities driven by consumer upgrades [4] - The Z generation parents are becoming the main consumer force, leading to trends like "self-consumption" and "in-depth consumption," which demand higher functional, emotional, and cultural value from products [4] - The children's clothing market is expected to grow at a compound annual growth rate of 6% from 2026 to 2028, with functional and emotional products becoming popular [6] - The maternal and infant standard products market is projected to reach 4.6 trillion yuan by 2025, maintaining a steady growth rate of around 7% [6] Company Strategy - DreamX Technology's 2026 core strategy for the maternal and infant sector focuses on four directions: scenario-based, emotional, professional, and precision marketing, with specific product categories identified for growth [7] - The company plans to enhance its marketing efforts through various events and campaigns throughout the year, providing rich marketing scenarios and traffic support for merchants [7] - DreamX Technology aims to deepen its support for merchants through strategic resource allocation and collaboration, helping brands achieve sales breakthroughs during key marketing periods [7] Success Stories - Brands like Turtle Daddy and Puxi have achieved significant growth on the DreamX platform by optimizing their strategies and adapting quickly to platform rules, showcasing the effectiveness of private domain operations [8] - DreamX Technology serves as a core bridge connecting maternal and infant brands with consumers, leveraging its extensive private domain operation experience and efficient supply chain integration capabilities [8]