Core Insights - The Chinese baby skincare market is shifting towards gentle and natural "Chinese ingredients," with a focus on safety and efficacy in product formulations [1][2] - The brand Songda has established itself as a leader in the market by leveraging traditional Chinese ingredients like camellia oil, achieving the highest sales in the category for five consecutive years [1][2] Industry Overview - The camellia oil industry has received significant policy support since the implementation of the "National Camellia Industry Development Plan (2009-2020)," which aims to enhance the role of leading enterprises and promote industrial development [2] - The concept of "food and cosmetics from the same source" has led to the integration of camellia oil into baby skincare products, marking a shift from traditional culinary uses to modern cosmetic applications [2] Company Innovations - Songda has developed proprietary refining processes to retain the active components of camellia oil, achieving concentrations of 2000-3000 mg/kg of rare triterpenoids, which are crucial for skin benefits [4] - The company has established a comprehensive quality control system, ensuring product safety through extensive testing and adherence to strict formulation principles [5] Product Development - Songda's product line includes various camellia oil-based items designed to address specific skin needs, such as immediate relief from itching and long-lasting hydration [6] - Recent products have passed rigorous testing, including clinical evaluations, confirming their effectiveness in treating skin issues like dryness and redness [6][8] Market Potential - The children's skincare market in China is projected to grow at a compound annual growth rate of over 12% from 2025 to 2030, potentially exceeding 100 billion yuan by 2030 [8] - With the combination of favorable policies, scientific advancements, and consumer demand, camellia oil-based baby skincare products are positioned for significant growth [8]