近年来，中国婴童护肤市场进入下半场，温和、天然的"中国成分"正稳坐C位。对于坚持"安全优先、功效必需、配方极简"的婴童护肤品牌而言，自然化、 本土化的成分已成为重要的创新源泉，其中山茶油、松花粉等特色成分正迅速崛起，市场占有率与品牌声量同步攀升。 2009年，《全国油茶产业发展规划（2009—2020年）》实施，将油茶产业纳入重点扶持范围，明确提出要增强龙头企业示范带动作用，延长经济链条，推进 产业化发展。 近年来，伴随"妆食同源"理念兴起，山茶油从餐桌走向梳妆台，成为婴童护肤领域的天然成分。作为早期布局山茶油赛道的品牌，松达依托省级科研合作单 位——天鑫研究院，凭借30余年的技术积累和体系建设，抢抓产业升级机遇，在核心技术攻关与成果转化方面走在前列。 2013年9月，松达推出首款山茶油系列产品——松达婴儿护肤山茶油，率先将这一中国传统成分应用于婴童护肤领域。此后，产品线不断丰富，婴儿山茶油 乳、婴儿山茶油洗发沐浴露等相继问世。 传统山茶油精炼工艺需经高温处理，导致大部分活性成分流失，难以充分发挥原有功效。三萜烯醇尤为稀有，1克标准品价值约140万元，约为黄金的1800 倍。 为破解这一技术瓶颈，天鑫研究院率 ...

Core Insights - The Chinese baby skincare market is entering a new phase, with "Chinese ingredients" like camellia oil gaining prominence, projected to double to 100 billion yuan in five years [1] - Brands focusing on safety, efficacy, and simplicity in formulations are increasingly innovating with natural and local ingredients, with camellia oil and pine pollen emerging as key components [1][3] Industry Overview - The camellia oil industry has a long history in China, with significant policy support since the 1950s to promote its production and commercialization [3][6] - Recent trends emphasize the "food and cosmetics share the same source" concept, leading to camellia oil's integration into baby skincare products [3][6] Company Highlights - Songda has been a leader in the camellia oil baby cream market for five consecutive years, establishing itself as a benchmark for balancing ingredient efficacy [1][4] - The company has developed proprietary technologies to enhance the stability and effectiveness of camellia oil, particularly focusing on the active component triterpenol [4][6] Research and Development - Songda collaborates with Tianxin Research Institute to advance its technology and product offerings, having launched its first camellia oil product in 2013 [4][6] - The company has secured seven patents in the camellia oil sector, contributing to the standardization and scalability of the industry [6] Product Innovation - Songda has implemented a comprehensive quality control system, ensuring safety and efficacy through extensive testing and adherence to strict formulation principles [7] - The brand's products are designed to address various skin concerns for infants, utilizing a specific blend of camellia oil components to provide effective skincare solutions [7][9] Market Potential - The Chinese children's skincare market is expected to maintain a compound annual growth rate of over 12% from 2025 to 2030, potentially exceeding 100 billion yuan by 2030 [9] - With the combination of policy support, scientific research, and consumer demand, camellia oil baby skincare products are positioned for significant growth [9]