Core Insights - The article emphasizes the importance of aligning promotional strategies with industry characteristics and user needs to avoid ineffective spending on marketing efforts [1][29] - Over half of businesses experience low return on investment due to selecting inappropriate promotional channels, highlighting the need for tailored marketing approaches [1][29] Group 1: Promotion Forms and Their Adaptation - Four core promotional forms are identified, each with specific adaptation boundaries based on user information-seeking scenarios [3][4] - Geographic targeting is effective for businesses with clear local service boundaries, while content-driven platforms build user trust through engagement [3][5] - Search engine optimization (SEO) is suited for industries where users actively seek information, while search engine marketing (SEM) is ideal for immediate exposure needs [4][5] Group 2: Industry-Specific Promotion Strategies - Local service industries (e.g., dining, home services) benefit from a combination of geographic targeting and trust-building content [7][14] - B2B manufacturing sectors require long-term trust and precise targeting, with a focus on qualifications and case studies [9][15] - Fast-moving consumer goods (FMCG) industries leverage content to drive immediate conversions, emphasizing the importance of visual appeal and user reviews [15][18] Group 3: Methodology for Effective Promotion - The first step involves understanding the industry essence and user decision-making processes to determine the most effective promotional channels [24][25] - The second step matches company resources with development stages, prioritizing low-cost channels for startups while balancing short-term and long-term strategies for established firms [25][27] - The third step focuses on data-driven optimization of promotional strategies, monitoring customer acquisition costs and conversion rates to refine approaches [28][29]