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京东肯特瑞相关负责人:通过数据洞察让基金投顾服务“千人千面”
Bei Jing Shang Bao· 2025-12-12 04:42
Core Insights - The forum focused on the theme of "Wealth Migration of Residents and the 'Money' Landscape of Bull Markets" [1] - JD Technology's Kentrui Fund Sales Co., Ltd. emphasized the importance of data insights in providing personalized fund advisory services [3] Group 1: Data-Driven Investment Advisory - Kentrui aims to achieve "precision matching" through data insights, enhancing understanding of both clients and assets [3] - The company utilizes a first-principles approach to assess clients' risk and liquidity budgets, moving beyond simple risk assessments [3] - For younger clients, Kentrui dynamically adjusts risk budgets based on their financial obligations, such as mortgage payments, to prevent impulsive investment decisions [3] Group 2: Understanding Assets and Market Dynamics - Kentrui's investment research team dissects market beta and product alpha into data tags for better product recommendations [4] - The company tracks product risk matrices to help clients avoid poor investment choices [4] - An investment portfolio optimizer is used to dynamically allocate assets based on user preferences for risk parity or mean-variance [4] Group 3: Educational Initiatives and User Engagement - Kentrui adopts a visual and case-based approach to investment education, moving away from traditional jargon [5] - The company conducts over 10 live sessions monthly, focusing on topics relevant to younger investors [5] - Kentrui's financial advisors provide comprehensive post-investment support throughout clients' financial journeys [5] Group 4: Future Directions - Kentrui plans to deepen its understanding of user needs and continue integrating JD's ecosystem data with its fund advisory services [5]
X Match计划 | 连接全球伙伴,打破距离的商贸配对活动
半导体行业观察· 2025-12-07 02:33
在慕尼黑上海光博会中:X Match计划 作为重磅推出的增值服务,旨在为光电领域展商与买家构建专业 化供需适配桥梁,通过精准商业配对提升参展实效。 其核心优势体现在: 什么是X Match计划? 在办公室应用软件中:XMatch 是 Excel 函数体系的重要组成部分,其核心功能是在指定数组中精准定位目 标值的位置,支持按顺序、按数值大小或自定义规则进行匹配。与传统匹配函数相比,XMatch具备更灵活 的参数配置和更强的容错性,广泛应用于数据整理、报表分析及跨表关联等场景,是提升数据处理效率的 关键工具。 服务定位 聚焦具备明确采购规划、拥有决策或参与权限的 国内外特邀采购商 ,提供定制化商务服务,确保对接对象 的精准性与合作性。 形式创新 通过 特邀采购商洽谈区、参观团等 多元场景,在展位或指定会议区域促成面对面洽谈,打破传统展会的沟 通壁垒。 价值闭环 有效提升 展商 与 国内外特邀采购商 的现场沟通效率,增大业务合作达成概率,从供需两端加速光电产业 的资源对接与市场拓展,形成 "精准匹配 — 高效洽谈" 的服务体系。 特邀采购商礼遇 1 特邀采购商证件印制 2 专属会合点 3 现场双语指引小助理 4 快 ...
多数企业推广低效,根源在 “行业与渠道错配”
Sou Hu Cai Jing· 2025-11-26 04:22
"做了半年搜索引擎优化没接到单,跟风投短视频广告,转化效果又不及预期。" 不少企业负责人都有过类似困惑 —— 明明别人 用着有效的推广方式,自己照搬却收效甚微。 这种困境的核心,在于忽视了 "推广形式需与行业本质适配" 的底层逻辑。据行业调研数据显示,超半数企业因选错推广渠道导 致投入产出比低于行业平均水平,而高增长企业的共性在于,能精准匹配 "行业特性、用户需求与推广逻辑"。 互联网推广从不是 "热门渠道照搬" 的简单操作。搜索引擎优化的长期流量价值、地域定向推广的精准性、内容种草的信任构建 能力,每种形式都有其适配边界。本文将从行业本质出发,拆解 6 大典型行业的推广适配方案,提供可落地的选择方法论,帮企 业避开 "烧钱不讨好" 的误区。 一、先明逻辑:4 类核心推广形式的 "适配边界" (三)内容种草类:构建 "信任渗透" 链路 以小红书、抖音、B 站为代表,核心是 "用内容建立用户信任"。小红书适合 "高决策成本、需参考攻略" 的产品,用户会主动搜 索 "测评""攻略" 类内容;抖音适合 "低决策成本、视觉化强" 的商品,短时长视频能快速激发兴趣。但需注意 "平台调性与行业 匹配",偏专业的工业类产品 ...
招聘平台的悖论:它越赚钱,你越难找到工作
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-18 01:25
Core Insights - The recruitment market is facing a paradox where there are many job seekers but limited job opportunities, leading to increased anxiety among graduates and HR professionals [1][14] - Recruitment platforms are transitioning from free services to monetization strategies, resulting in a complex fee structure that often frustrates users [1][6][15] - The online recruitment industry has shown growth, with BOSS Zhipin reporting a revenue of 7.3 billion yuan and a 40% increase in net profit [6][15] Group 1: Recruitment Platform Dynamics - Recruitment platforms are increasingly relying on B-end enterprises for revenue, with some platforms generating up to 99% of their income from these clients [1][15] - The fee structures have become more intricate, with various paid options for job postings and enhanced visibility, leading to confusion among HR professionals [2][3][5] - The dual payment model of "membership + tools" has become standard across the industry, with platforms like BOSS Zhipin, Zhaopin, and 51Job being frequently mentioned [5][6] Group 2: User Experience and Challenges - HR professionals report a significant decrease in recruitment efficiency, with only 10% of resumes received being relevant [8][12] - The prevalence of "zombie jobs," or listings without actual hiring intent, has led to distrust among job seekers [13][14] - Users are increasingly exploring alternative recruitment methods, such as social media and direct referrals, due to dissatisfaction with traditional platforms [16][17] Group 3: Market Trends and Future Outlook - The number of graduates entering the job market is expected to reach 12.22 million, a 4.3% increase from the previous year, while many companies are reducing hiring needs [14] - Despite the challenges, new players are emerging in the recruitment space, leveraging platforms like Xiaohongshu and Douyin for targeted job postings [16][17] - The online recruitment industry is experiencing a stable market structure, with major platforms maintaining a significant user base, but the need for regulatory oversight remains [17][18]
中东欧国家博览会“消费品直采大会”举行 助力外贸企业接单拓市
Zheng Quan Shi Bao Wang· 2025-05-22 11:07
Group 1 - The fourth China-Central and Eastern European Countries Expo and International Consumer Goods Expo opened on May 22 in Ningbo, Zhejiang, with the theme "Towards New, Towards Real, Towards Future" [1] - The "Direct Procurement Conference" held concurrently featured over 40 purchasing representatives from 25 countries and regions, engaging in deep discussions with more than 50 suppliers from provinces such as Zhejiang, Guangdong, Jiangsu, and Jilin [1] - The conference focused on "precise matching" to address the changing global trade landscape, aiming to enhance communication between buyers and suppliers, increase Chinese product export opportunities, and promote international cooperation and domestic economic growth [1] Group 2 - A Nigerian buyer, Francis, highlighted his successful experience in finding quality Chinese suppliers at the 2021 Ningbo Direct Procurement Conference, which helped him expand into the West African market [2] - Francis aims to introduce new products and suppliers to the sub-Saharan region during this event [2] - Future trade promotion activities will include over ten events, such as overseas procurement matchmaking sessions and foreign trade industry sharing meetings, to further facilitate procurement transactions [2]