汽车零售与服务
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联合主办第20届英雄会,京东汽车推出“三大联盟”加速越野改装生态布局
Sou Hu Wang· 2025-10-04 05:26
10月3日,由京东汽车和越野e族联合主办的国内越野嘉年华——英雄会,以及顶尖赛事T3挑战赛在阿拉善巴丹 吉林正式开幕。活动现场,京东汽车宣布推出由"京东汽车改装品牌联盟"、"京东改装达人联盟"和"京东越野车友联 盟"组成的"三大联盟"计划,加速深化越野改装布局,为用户带来"有保障、更划算"的改装体验,并为行业注入规范 化、生态化发展新动能。活动开幕式现场,京东汽车还宣布携手越野e族和巴丹吉林一起打造"改装测试基地",深耕越 野领域,共同加速推动越野文化普及。 京东汽车向三大联盟代表授牌 当汽车消费从"代步工具"升级为"生活方式载体",汽车改装市场正加速驶入发展快车道。数据显示,近年来我国 汽车改装市场年均增速保持在15%以上,预计到2028年,产业规模有望突破4500亿。然而,行业却长期陷于"小散 乱"困局,品牌鱼龙混杂、服务标准缺失、消费者"怕踩坑、难售后",制约着改装文化向大众普及的速度。 针对消费者在改装消费、专业知识获取和越野体验中的核心痛点,京东汽车"三大联盟"提供精准解决方案。"京东 汽车改装品牌联盟"针对消费者"怕买假、怕买贵、怕装不好"的顾虑,联合东箭、黑曼巴、沙蜥、Brembo等50余家国 ...
十一黄金周尽兴越野 京东汽车携手百大品牌为第20届英雄会震撼加码
Zhong Jin Zai Xian· 2025-09-30 08:30
Core Viewpoint - The 20th Off-road Hero Conference, a premier off-road event in China, will take place in the Badain Jaran Desert from October 1 to October 5, showcasing a deep strategic partnership between JD Auto and Off-road E-Zu [1][3] Group 1: Event Highlights - The event will feature five main highlights: the best camping sites, thrilling competitions, exciting live performances, beautiful routes, and valuable supplies [3] - JD Auto will serve as the sole official registration channel, offering exclusive benefits such as VIP camps and supply packages for participants [1][3] - The event will include a variety of activities such as a super T3 competition, a million-dollar prize contest, and a DREAMLAND electronic music festival [3] Group 2: JD Auto's Role - JD Auto aims to create a comprehensive off-road service ecosystem, integrating professional events, automotive exhibitions, and music festivals [3][7] - The company has established a "JD Auto Modification Brand Alliance" with over 50 brands to enhance the off-road consumer experience [7] - JD Auto will provide a one-stop automotive service platform covering purchase, modification, maintenance, usage, and replacement [7] Group 3: Innovative Offerings - The JD Auto maintenance area will showcase advanced automotive technologies, including self-repair tires and a complete tire size range [4][5] - A rescue team will be on-site to offer free assistance for tire changes and other services during the event [4] - JD Auto will also introduce a drone driving school, allowing attendees to obtain a professional drone license [5][7] Group 4: Online Engagement - An online off-road venue will be created for users to watch live broadcasts of the event, participate in prize draws, and enjoy discounts on off-road products [8] - Users can access various promotions, including significant discounts and chances to win prizes, enhancing the overall experience [8]