十一国庆假期，国内最专业的越野赛事之一——第20届越野e族英雄会将在阿拉善巴丹吉林沙漠旅游区 举行。基于京东汽车与越野e族的深度战略合作，此次英雄会由双方联合主办，并进行重磅升级，不仅 打造国内最顶级的越野赛事，也将通过丰富多元的越野生态展区、文娱互动体验等让大家一起尽享越野 乐趣。 活动将从10月1日持续至10月5日。京东作为活动唯一官方报名渠道，广大车友可登录京东App搜索"全 民越野"免费报名，享受京东专属营地、补给包等5大VIP权益。同时，京东养车作为第20届越野e族英雄 会官方合作养护品牌，全国近3000家门店将全程为参赛选手和用户提供有保障、更专业的服务。此外， 京东汽车还联合百大知名品牌推出线上越野主题会场，无法到场的用户也可通过直播关注赛事活动，并 畅享低至5折的越野商品及服务。 赛事、展会全面升级，打造年度越野盛会 作为延续20年的国内越野领域顶级盛事，本届越野e族英雄会与京东汽车深度携手，落地内蒙古阿拉善 右旗巴丹吉林沙漠旅游区。活动核心围绕"最野营地、最爽竞逐、最炸现场、最美路线、最值补给"五大 亮点，整合四大专属营地、超级T3竞技、百万大奖角逐、DREAMLAND电音节、经典越野路线体 ...

Core Insights - The event "iCAR Carnival and V23 Retro Edition Launch" was held in Guangzhou, showcasing JD Auto's collaboration with various modification brands, emphasizing a strong supply chain and new modification service options for consumers [1][4] - JD Auto's exhibition featured a "Urban Outdoor Modification Laboratory," highlighting its commitment to meeting personalized modification needs, with a focus on the iCAR V23 vehicle [3][4] - The automotive modification market is transitioning from a niche hobby to a mainstream consumer trend, driven by increasing consumer demand for personalized automotive experiences [4] Group 1 - JD Auto partnered with brands like Qiaozhuo, TTSPORT, and AW to present a comprehensive modification culture event [1] - The iCAR V23 vehicle, modified by Qiaozhuo, attracted significant attention due to its unique design and performance features [3] - The event included immersive experience zones where attendees could learn about performance enhancements and participate in engaging activities [4] Group 2 - JD Auto aims to promote modification culture and support the standardization of the modification industry, having established the "JD Modification Brand Alliance" with over 50 brands [4] - The alliance introduced a "30-day free trial" service for modification parts, covering all categories and brands, to enhance consumer trust and engagement [4] - Future collaborations between JD Auto and iCAR will focus on user co-creation and ecosystem development to provide innovative and practical modification experiences [4]

Core Viewpoint - The automotive modification market in China is experiencing significant growth, driven by policy support and increasing consumer demand for personalized and diversified vehicle options [5][6][10]. Policy Support - The implementation of the "Fujian Province Consumption Promotion Special Action Implementation Plan" emphasizes the promotion of automotive modification and related aftermarket consumption [3]. - National and local policies have been introduced to extend the automotive consumption chain, encouraging the development of automotive modification, leasing, and other related markets [5][6]. - The Ministry of Commerce and other departments have issued guidelines to promote the orderly development of automotive modification, indicating a clear direction for the industry [5][10]. Market Trends - Automotive modification projects such as film application, body color change, and audio system upgrades account for 85% of the domestic automotive modification market [5]. - The demand for high-end customization services is increasing, particularly among younger consumers who seek individuality in their vehicles [6][11]. - The automotive aftermarket is expanding, with the market size projected to exceed 120 billion yuan by 2024, reflecting a year-on-year growth of nearly 15% [11]. Regulatory Framework - Consumers are often unaware of the regulations surrounding automotive modification, which include restrictions on color changes and the installation of exterior kits [7][9]. - Compliance with safety standards and legal requirements is essential for ensuring safe modifications and preventing illegal alterations [9][10]. Industry Challenges - The automotive modification market faces challenges such as outdated regulations, a lack of standardized practices, and difficulties in quality assurance and certification [10]. - There is a need for comprehensive regulations and standards to govern the modification market, which could be informed by successful international practices [10][11]. Future Outlook - A well-regulated automotive modification market could lead to the emergence of specialized high-performance parts and financial products tailored for modified vehicles [11]. - The integration of automotive modification with tourism and cultural industries presents new business opportunities, enhancing the overall automotive ecosystem [11].

6月13日，东箭科技（300978）与京东汽车举行战略签约仪式，正式成立"京东汽车改装品牌联盟"。该 联盟业务覆盖汽车改装、零部件供应链、赛事服务及后市场平台等多个领域，旨在通过整合优质品牌、 共建线上改装频道等举措，为消费者提供安心可靠的改装服务。(人民财讯) ...

Core Insights - The automotive industry is a strategic pillar for economic growth and employment in China, with the after-market emerging as a new consumption growth point due to increasing vehicle ownership and consumer demand for personalization and performance [1][2] Market Overview - As of the end of 2024, China's vehicle ownership is projected to reach 353 million, while new car sales growth is slowing down [1] - The automotive after-market is defined as a series of transactions related to the needs and services arising from the use of vehicles from sale to scrapping [2] Policy and Regulation - In January, the Ministry of Commerce and eight other departments initiated a pilot program for automotive circulation consumption reform, focusing on establishing management mechanisms for the automotive modification industry [1] - The China Automotive Industry Association has released guidelines for 16 legal automotive modification projects, with plans for approval by May [2][3] Consumer Trends - The younger generation is increasingly viewing cars as a lifestyle choice rather than just a means of transportation, leading to a growing demand for vehicle personalization and performance enhancements [2][3] - The automotive modification market in China is expected to exceed 200 billion yuan by 2025, with a compound annual growth rate of over 15% [3] Emerging Opportunities - The demand for vehicle modifications such as film application, body color changes, and audio upgrades constitutes 85% of the modification market [3] - Off-road camping is becoming a new lifestyle trend, requiring vehicle modifications and facilities to enhance comfort and convenience [3] Cultural Impact - Events like the F1 Chinese Grand Prix have attracted significant attendance, indicating a growing interest in automotive sports among the younger demographic [4] - The development of the automotive industry and culture in China is expected to mutually empower each other, fulfilling deeper spiritual needs as economic conditions improve [4]