日前，经国务院同意，工业和信息化部、国家发展改革委、商务部、文化和旅游部、中国和市场监管总局联合印发《关于增强消费品供需适配性进一步促 进消费的实施方案》（以下简称《方案》），以消费升级引领产业升级，以优质供给更好满足多元需求，实现供需更高水平动态平衡。这是党的二十届四 中全会召开后首个印发的关于促消费政策文件。 | 发文机关:工业和信息化部 国家发展改革委 商务部 文化和旅游部 中国人民银行 市场监管总局 | | | --- | --- | | 标 > 题:工业和信息化部 国家发展改革委 商务部 文化和旅游部中国人民银行 市场监管总局印发《关于增强消费品供需适配性进一步促进消费的实施方案》的通知 | | | 发文字号:工信部联消费〔2025〕252号 | | | 成文日期:2025-11-25 | 发布日期: 2025-11-26 | | 发布机构:消费品工业司 | 分 类:政策法规,产业政策 | 《方案》提到，拓展多元兴趣消费供给。积极发展宠物周边、动漫、潮服潮玩等兴趣消费产品。在严控风险、确保安全的前提下，有序扩大低空旅游、航 空运动、私人飞行、消费级无人机等低空消费供给。拓展汽车改装、房车露营、汽车赛 ...

le 美国是汽车大国也是汽车强国，其汽车维修业历经百余年发展，如今连锁维修厂如繁星般遍布各州。这种模式下，通过统一技术标准、服务流程和配件 供应，实现了服务的专业化与规范化。无论消费者身处繁华都市还是偏远小镇，走进任何一家连锁维修厂，几乎都无需担心技术差异，基本都能获得质量一 致的服务。 同时，连锁企业凭借规模效应降低成本，在配件采购环节，强大的议价能力使其能以更优惠的价格获取优质配件；在设备更新方面，一定的资金实力保 障了先进设备的及时引入。这一系列优势，为消费者提供了高性价比选择。至今，美国的知名连锁品牌通过线上线下融合，构建了完善的服务网络。消费者 只需轻点手机或电脑，即可轻松预约汽车维修保养服务，还能实时查询服务进度，大幅提升了服务便捷性，让汽车养护变得轻松高效。 北方进入冬季，汽车维保备受重视，而国外的一些做法和经验，也将给相关行业带来一些有益的启示。 在全球汽车产业蓬勃发展的当下，汽车后市场服务作为汽车产业链的重要延伸，正展现出愈发强大的活力与潜力。 后市场并不落后 在国外，一些成熟汽车市场的后市场服务，凭借其独特的经营模式、优质的服务体验以及先进的技术应用，吸引着全球消费者的目光，也成为汽车后市 ...

Core Viewpoint - The 20th Off-road Hero Conference, a premier off-road event in China, will take place in the Badain Jaran Desert from October 1 to October 5, showcasing a deep strategic partnership between JD Auto and Off-road E-Zu [1][3] Group 1: Event Highlights - The event will feature five main highlights: the best camping sites, thrilling competitions, exciting live performances, beautiful routes, and valuable supplies [3] - JD Auto will serve as the sole official registration channel, offering exclusive benefits such as VIP camps and supply packages for participants [1][3] - The event will include a variety of activities such as a super T3 competition, a million-dollar prize contest, and a DREAMLAND electronic music festival [3] Group 2: JD Auto's Role - JD Auto aims to create a comprehensive off-road service ecosystem, integrating professional events, automotive exhibitions, and music festivals [3][7] - The company has established a "JD Auto Modification Brand Alliance" with over 50 brands to enhance the off-road consumer experience [7] - JD Auto will provide a one-stop automotive service platform covering purchase, modification, maintenance, usage, and replacement [7] Group 3: Innovative Offerings - The JD Auto maintenance area will showcase advanced automotive technologies, including self-repair tires and a complete tire size range [4][5] - A rescue team will be on-site to offer free assistance for tire changes and other services during the event [4] - JD Auto will also introduce a drone driving school, allowing attendees to obtain a professional drone license [5][7] Group 4: Online Engagement - An online off-road venue will be created for users to watch live broadcasts of the event, participate in prize draws, and enjoy discounts on off-road products [8] - Users can access various promotions, including significant discounts and chances to win prizes, enhancing the overall experience [8]

Core Insights - The event "iCAR Carnival and V23 Retro Edition Launch" was held in Guangzhou, showcasing JD Auto's collaboration with various modification brands, emphasizing a strong supply chain and new modification service options for consumers [1][4] - JD Auto's exhibition featured a "Urban Outdoor Modification Laboratory," highlighting its commitment to meeting personalized modification needs, with a focus on the iCAR V23 vehicle [3][4] - The automotive modification market is transitioning from a niche hobby to a mainstream consumer trend, driven by increasing consumer demand for personalized automotive experiences [4] Group 1 - JD Auto partnered with brands like Qiaozhuo, TTSPORT, and AW to present a comprehensive modification culture event [1] - The iCAR V23 vehicle, modified by Qiaozhuo, attracted significant attention due to its unique design and performance features [3] - The event included immersive experience zones where attendees could learn about performance enhancements and participate in engaging activities [4] Group 2 - JD Auto aims to promote modification culture and support the standardization of the modification industry, having established the "JD Modification Brand Alliance" with over 50 brands [4] - The alliance introduced a "30-day free trial" service for modification parts, covering all categories and brands, to enhance consumer trust and engagement [4] - Future collaborations between JD Auto and iCAR will focus on user co-creation and ecosystem development to provide innovative and practical modification experiences [4]

Core Viewpoint - The automotive modification market in China is experiencing significant growth, driven by policy support and increasing consumer demand for personalized and diversified vehicle options [5][6][10]. Policy Support - The implementation of the "Fujian Province Consumption Promotion Special Action Implementation Plan" emphasizes the promotion of automotive modification and related aftermarket consumption [3]. - National and local policies have been introduced to extend the automotive consumption chain, encouraging the development of automotive modification, leasing, and other related markets [5][6]. - The Ministry of Commerce and other departments have issued guidelines to promote the orderly development of automotive modification, indicating a clear direction for the industry [5][10]. Market Trends - Automotive modification projects such as film application, body color change, and audio system upgrades account for 85% of the domestic automotive modification market [5]. - The demand for high-end customization services is increasing, particularly among younger consumers who seek individuality in their vehicles [6][11]. - The automotive aftermarket is expanding, with the market size projected to exceed 120 billion yuan by 2024, reflecting a year-on-year growth of nearly 15% [11]. Regulatory Framework - Consumers are often unaware of the regulations surrounding automotive modification, which include restrictions on color changes and the installation of exterior kits [7][9]. - Compliance with safety standards and legal requirements is essential for ensuring safe modifications and preventing illegal alterations [9][10]. Industry Challenges - The automotive modification market faces challenges such as outdated regulations, a lack of standardized practices, and difficulties in quality assurance and certification [10]. - There is a need for comprehensive regulations and standards to govern the modification market, which could be informed by successful international practices [10][11]. Future Outlook - A well-regulated automotive modification market could lead to the emergence of specialized high-performance parts and financial products tailored for modified vehicles [11]. - The integration of automotive modification with tourism and cultural industries presents new business opportunities, enhancing the overall automotive ecosystem [11].

Core Insights - Dongjian Technology (300978) and JD Auto have officially established the "JD Auto Modification Brand Alliance" through a strategic signing ceremony on June 13 [1] Group 1: Business Overview - The alliance covers multiple areas including automotive modification, parts supply chain, event services, and aftermarket platforms [1] - The initiative aims to integrate quality brands and build an online modification channel to provide consumers with reliable modification services [1]

Core Insights - The automotive industry is a strategic pillar for economic growth and employment in China, with the after-market emerging as a new consumption growth point due to increasing vehicle ownership and consumer demand for personalization and performance [1][2] Market Overview - As of the end of 2024, China's vehicle ownership is projected to reach 353 million, while new car sales growth is slowing down [1] - The automotive after-market is defined as a series of transactions related to the needs and services arising from the use of vehicles from sale to scrapping [2] Policy and Regulation - In January, the Ministry of Commerce and eight other departments initiated a pilot program for automotive circulation consumption reform, focusing on establishing management mechanisms for the automotive modification industry [1] - The China Automotive Industry Association has released guidelines for 16 legal automotive modification projects, with plans for approval by May [2][3] Consumer Trends - The younger generation is increasingly viewing cars as a lifestyle choice rather than just a means of transportation, leading to a growing demand for vehicle personalization and performance enhancements [2][3] - The automotive modification market in China is expected to exceed 200 billion yuan by 2025, with a compound annual growth rate of over 15% [3] Emerging Opportunities - The demand for vehicle modifications such as film application, body color changes, and audio upgrades constitutes 85% of the modification market [3] - Off-road camping is becoming a new lifestyle trend, requiring vehicle modifications and facilities to enhance comfort and convenience [3] Cultural Impact - Events like the F1 Chinese Grand Prix have attracted significant attendance, indicating a growing interest in automotive sports among the younger demographic [4] - The development of the automotive industry and culture in China is expected to mutually empower each other, fulfilling deeper spiritual needs as economic conditions improve [4]