泛家居行业
Search documents
泛家居商家别再卷低价!异业合作这样玩,半年多赚 2 万还省心
Sou Hu Cai Jing· 2025-10-09 08:24
Core Insights - The article highlights the challenges faced by the home furnishing industry, including a significant decline in profitability and difficulties in customer acquisition due to price wars and ineffective inter-industry collaborations [1][4][13] Group 1: Industry Challenges - The residential construction area in China saw a year-on-year decline of 15.5% in the first half of 2025, leading to a more than 39% drop in net profits for leading companies like Juran Home [1][4] - Intense price competition has reduced profit margins drastically, with some businesses reporting profit margins as low as 5%, making it difficult to sustain operations [4][8] - Inter-industry cooperation has been fraught with issues such as poor communication, delayed payments, and lack of trust, resulting in lost opportunities for many businesses [4][5] Group 2: Solutions and Innovations - The introduction of the "Lead Order Mall" within the home furnishing supply chain aims to simplify inter-industry cooperation, making it more efficient for small and medium-sized businesses [5][7] - The platform allows for easy onboarding, where businesses can register in just 10 minutes, significantly reducing the time and effort previously required for collaboration [8] - Automated commission settlement processes eliminate disputes and delays, ensuring transparency and timely payments for all parties involved [9] - The system uses AI to match businesses with complementary partners, enhancing collaboration effectiveness and increasing sales opportunities [10] Group 3: Success Stories - Businesses utilizing the Lead Order Mall have reported substantial increases in sales, with one case showing a rise in monthly transactions from 15 to over 35, resulting in additional earnings of over 20,000 [11] - The shift from individual efforts to collaborative strategies is emphasized as a key to long-term growth in the competitive landscape of the home furnishing industry [13]