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中国石油山东销售济南分公司:“四项行动”助力汽油销量稳中攀升
Qi Lu Wan Bao· 2025-08-25 08:21
"创新行动",异业合作赋新能。加强异业资源应用,主动对接市商务局争取汽车促销费政策,落地购车 赠加油卡活动。尝试滴滴加油合作。(通讯员: 陈修龙) "拓客行动",打造增量宽赛道。按照价值排序落实点将开发,锚定驾校、婚庆车队、租车平台,着力推 动银行系统、医护行业的总对总团体客户开发,加快存量单位客户团体转化,深挖抖音客户库潜力,开 展睡眠抖音客户促活专项行动。 "留客行动",迁移存客促消费。抓好存量客户迁移。针对停业改造、退租的油站,实施"三好"服务:提 前20天进行客户梳理,做好停业前(加油赠分流券、即时短信触达)客户梳理,做好停业中(跟踪分流 消费、电话引导提醒)客户引导,做好营业后(回流权益生效、睡眠客户唤醒)客户回流。组建团组阿 米巴运行模式,创新停业站分流营销,客户留存率达到53%以上。 7月份,济南公司积极落实山东公司年度工作会议精神,瞄定"跑赢大势、跑赢同行、上半年销量同比不 降"总体目标,以市场为导向、客户为中心,完成率达109%,全省排名第3,同比增幅10%,市场份额 同比提升4.5%,为下半年市场攻坚注入强劲动能。 "提质行动",筑牢存量基本盘。丰富营销工具,消除抖音油品券下架不利因素,着 ...
山东联通客户日活动:打造服务集市 惠及百姓民生
Qi Lu Wan Bao· 2025-08-13 06:45
Core Viewpoint - Shandong Unicom emphasizes customer interaction through monthly "Unicom Customer Day" events, enhancing service quality and product offerings to meet customer needs [1][8] Group 1: Customer Engagement Activities - The "Unicom Customer Day" in July focused on "Integrating New Ecosystems," featuring local activities that highlight Unicom's services and products [1] - The summer promotion included a "National Subsidy + Unicom Subsidy for Mobile Phone Purchase" campaign, catering to increased demand from parents buying phones for their children [2] Group 2: Service Quality Improvement - The "General Manager's Practical Action" initiative aims to enhance network quality and customer service, addressing key areas such as network reliability and user-friendly services [4] - Customers reported improved call quality in specific locations, indicating successful implementation of network enhancements [4] Group 3: Community and Cross-Industry Collaboration - Shandong Unicom is expanding its service offerings through partnerships with local businesses, providing diverse services such as health check-ups and fraud prevention education [6] - The company is committed to creating a multi-faceted service ecosystem that extends beyond telecommunications to meet broader community needs [6] Group 4: Future Plans - The company plans to continue the "General Manager's Practical Action" initiative, focusing on innovative service models and quality improvements to align with customer expectations [8]