Core Points - Hainan Airlines successfully launched its "Mimi Snow King" themed aircraft, marking a new collaboration with Mixue Ice City, enhancing the travel experience for passengers [1][2] - The aircraft features a large "Flying Snow King" character on its exterior, creating a playful and engaging atmosphere for travelers [2][4] - Passengers on the inaugural flights received themed gifts, including a Snow King plush toy and a gift package, contributing to a unique onboard experience [2][4] Company Initiatives - Hainan Airlines has been actively engaging in innovative marketing strategies, including themed flights and collaborations with various brands to enhance customer experience [4][5] - The airline has previously launched several themed aircraft, such as the "Hainan Free Trade Port" and "IHG Zouxing" planes, showcasing its commitment to creative branding and customer engagement [5] - The introduction of the "Mimi Snow King" aircraft is part of Hainan Airlines' strategy to expand its innovative boundaries and continuously surprise travelers with unique flying experiences [5]

Core Insights - The article highlights the challenges faced by the home furnishing industry, including a significant decline in profitability and difficulties in customer acquisition due to price wars and ineffective inter-industry collaborations [1][4][13] Group 1: Industry Challenges - The residential construction area in China saw a year-on-year decline of 15.5% in the first half of 2025, leading to a more than 39% drop in net profits for leading companies like Juran Home [1][4] - Intense price competition has reduced profit margins drastically, with some businesses reporting profit margins as low as 5%, making it difficult to sustain operations [4][8] - Inter-industry cooperation has been fraught with issues such as poor communication, delayed payments, and lack of trust, resulting in lost opportunities for many businesses [4][5] Group 2: Solutions and Innovations - The introduction of the "Lead Order Mall" within the home furnishing supply chain aims to simplify inter-industry cooperation, making it more efficient for small and medium-sized businesses [5][7] - The platform allows for easy onboarding, where businesses can register in just 10 minutes, significantly reducing the time and effort previously required for collaboration [8] - Automated commission settlement processes eliminate disputes and delays, ensuring transparency and timely payments for all parties involved [9] - The system uses AI to match businesses with complementary partners, enhancing collaboration effectiveness and increasing sales opportunities [10] Group 3: Success Stories - Businesses utilizing the Lead Order Mall have reported substantial increases in sales, with one case showing a rise in monthly transactions from 15 to over 35, resulting in additional earnings of over 20,000 [11] - The shift from individual efforts to collaborative strategies is emphasized as a key to long-term growth in the competitive landscape of the home furnishing industry [13]

"创新行动"，异业合作赋新能。加强异业资源应用，主动对接市商务局争取汽车促销费政策，落地购车 赠加油卡活动。尝试滴滴加油合作。（通讯员： 陈修龙） "拓客行动"，打造增量宽赛道。按照价值排序落实点将开发，锚定驾校、婚庆车队、租车平台，着力推 动银行系统、医护行业的总对总团体客户开发，加快存量单位客户团体转化，深挖抖音客户库潜力，开 展睡眠抖音客户促活专项行动。 "留客行动"，迁移存客促消费。抓好存量客户迁移。针对停业改造、退租的油站，实施"三好"服务：提 前20天进行客户梳理，做好停业前（加油赠分流券、即时短信触达）客户梳理，做好停业中（跟踪分流 消费、电话引导提醒）客户引导，做好营业后（回流权益生效、睡眠客户唤醒）客户回流。组建团组阿 米巴运行模式，创新停业站分流营销，客户留存率达到53%以上。 7月份，济南公司积极落实山东公司年度工作会议精神，瞄定"跑赢大势、跑赢同行、上半年销量同比不 降"总体目标，以市场为导向、客户为中心，完成率达109%，全省排名第3，同比增幅10%，市场份额 同比提升4.5%，为下半年市场攻坚注入强劲动能。 "提质行动"，筑牢存量基本盘。丰富营销工具，消除抖音油品券下架不利因素，着 ...

Core Viewpoint - Shandong Unicom emphasizes customer interaction through monthly "Unicom Customer Day" events, enhancing service quality and product offerings to meet customer needs [1][8] Group 1: Customer Engagement Activities - The "Unicom Customer Day" in July focused on "Integrating New Ecosystems," featuring local activities that highlight Unicom's services and products [1] - The summer promotion included a "National Subsidy + Unicom Subsidy for Mobile Phone Purchase" campaign, catering to increased demand from parents buying phones for their children [2] Group 2: Service Quality Improvement - The "General Manager's Practical Action" initiative aims to enhance network quality and customer service, addressing key areas such as network reliability and user-friendly services [4] - Customers reported improved call quality in specific locations, indicating successful implementation of network enhancements [4] Group 3: Community and Cross-Industry Collaboration - Shandong Unicom is expanding its service offerings through partnerships with local businesses, providing diverse services such as health check-ups and fraud prevention education [6] - The company is committed to creating a multi-faceted service ecosystem that extends beyond telecommunications to meet broader community needs [6] Group 4: Future Plans - The company plans to continue the "General Manager's Practical Action" initiative, focusing on innovative service models and quality improvements to align with customer expectations [8]