Core Insights - In a highly competitive environment, companies and individuals are increasingly leveraging "cross-industry collaboration" to enhance exposure and expand resources [1] Summary by Categories 1. Cross-Industry Collaboration Channels - **Industry Communities and Professional Forums**: These are the easiest entry points for collaboration. Platforms like WeChat groups, QQ groups, and vertical forums gather industry professionals and stakeholders. For example, pet product companies can join pet industry groups, while education training firms can connect with parent and institution groups. The advantages include low cost and low entry barriers, but the quality of connections can vary, requiring proactive communication to find suitable partners [4] - **Collaboration Matching Platforms**: These platforms, such as advertising agencies and public relations service providers, facilitate resource matching. They have a structured database of collaborations and standard processes for connecting business needs with resources. This is suitable for teams looking to quickly find reliable partners, especially for promotions, investments, and channel expansions. The benefits include high efficiency, but these platforms often operate on a fee basis, making them more suitable for companies with a sufficient budget [5] - **Industry Exhibitions and Summit Events**: Offline exhibitions are direct collaboration venues, attracting numerous channel merchants, manufacturers, and service providers. Events like e-commerce conferences and technology exhibitions allow for immediate discussions on collaboration. The advantages include high-quality connections with genuine needs and budgets, but they require significant time and effort, making them less feasible for small teams [7] - **B2B Collaboration Platforms**: Platforms like Alibaba and Qifubang cater to business-to-business collaboration needs. Companies can post their products, channels, services, and investment plans while also filtering through peer postings. The advantages are transparency and diverse demands, but competition is intense, and information can be overwhelming, necessitating ongoing account management for stable results [8] - **Social Media and Content Platforms**: Many brands now publicly announce collaboration needs on platforms like Weibo, Xiaohongshu, and Douyin, seeking influencers for reviews, channel distribution, or content collaboration. Following industry accounts can reveal numerous collaboration opportunities. This method is flexible and rapidly updated, ideal for KOL partnerships and content promotion, but requires a certain level of content discernment to evaluate potential partners [9]

Core Points - Hainan Airlines successfully launched its "Mimi Snow King" themed aircraft, marking a new collaboration with Mixue Ice City, enhancing the travel experience for passengers [1][2] - The aircraft features a large "Flying Snow King" character on its exterior, creating a playful and engaging atmosphere for travelers [2][4] - Passengers on the inaugural flights received themed gifts, including a Snow King plush toy and a gift package, contributing to a unique onboard experience [2][4] Company Initiatives - Hainan Airlines has been actively engaging in innovative marketing strategies, including themed flights and collaborations with various brands to enhance customer experience [4][5] - The airline has previously launched several themed aircraft, such as the "Hainan Free Trade Port" and "IHG Zouxing" planes, showcasing its commitment to creative branding and customer engagement [5] - The introduction of the "Mimi Snow King" aircraft is part of Hainan Airlines' strategy to expand its innovative boundaries and continuously surprise travelers with unique flying experiences [5]

Core Insights - The article highlights the challenges faced by the home furnishing industry, including a significant decline in profitability and difficulties in customer acquisition due to price wars and ineffective inter-industry collaborations [1][4][13] Group 1: Industry Challenges - The residential construction area in China saw a year-on-year decline of 15.5% in the first half of 2025, leading to a more than 39% drop in net profits for leading companies like Juran Home [1][4] - Intense price competition has reduced profit margins drastically, with some businesses reporting profit margins as low as 5%, making it difficult to sustain operations [4][8] - Inter-industry cooperation has been fraught with issues such as poor communication, delayed payments, and lack of trust, resulting in lost opportunities for many businesses [4][5] Group 2: Solutions and Innovations - The introduction of the "Lead Order Mall" within the home furnishing supply chain aims to simplify inter-industry cooperation, making it more efficient for small and medium-sized businesses [5][7] - The platform allows for easy onboarding, where businesses can register in just 10 minutes, significantly reducing the time and effort previously required for collaboration [8] - Automated commission settlement processes eliminate disputes and delays, ensuring transparency and timely payments for all parties involved [9] - The system uses AI to match businesses with complementary partners, enhancing collaboration effectiveness and increasing sales opportunities [10] Group 3: Success Stories - Businesses utilizing the Lead Order Mall have reported substantial increases in sales, with one case showing a rise in monthly transactions from 15 to over 35, resulting in additional earnings of over 20,000 [11] - The shift from individual efforts to collaborative strategies is emphasized as a key to long-term growth in the competitive landscape of the home furnishing industry [13]

Core Insights - In July, the company achieved a completion rate of 109% in line with the annual work meeting spirit of Shandong Company, ranking third in the province with a year-on-year sales increase of 10% and a market share growth of 4.5% [1] - The company implemented a "quality improvement action" to strengthen its existing customer base by enhancing marketing tools and launching high-cost performance new products [1] - The "customer expansion action" focused on developing new customer segments, particularly targeting driving schools, wedding car fleets, and rental platforms [1] - The "customer retention action" aimed at migrating existing customers, achieving a retention rate of over 53% through innovative marketing strategies [2] - The "innovation action" emphasized cross-industry cooperation, including initiatives like car purchase promotions with fuel card giveaways [2] Group 1 - The company set a target to outperform the market and competitors, achieving a sales increase of 10% year-on-year and a market share growth of 4.5% [1] - The marketing strategy included a combination of basic, seasonal, and surprise products to maintain customer engagement, resulting in a 5.7% increase in active customer scale [1] - The company adopted a proactive marketing model at highway stations to enhance customer service and fuel sales [1] Group 2 - The company implemented a structured approach to retain customers during station closures, achieving a customer retention rate of over 53% [2] - The strategy involved a three-phase service model to guide customers through the closure process, ensuring effective communication and incentives [2] - The company explored partnerships with external entities, such as car purchase promotions and collaborations with ride-hailing services, to enhance customer engagement [2]

Core Viewpoint - Shandong Unicom emphasizes customer interaction through monthly "Unicom Customer Day" events, enhancing service quality and product offerings to meet customer needs [1][8] Group 1: Customer Engagement Activities - The "Unicom Customer Day" in July focused on "Integrating New Ecosystems," featuring local activities that highlight Unicom's services and products [1] - The summer promotion included a "National Subsidy + Unicom Subsidy for Mobile Phone Purchase" campaign, catering to increased demand from parents buying phones for their children [2] Group 2: Service Quality Improvement - The "General Manager's Practical Action" initiative aims to enhance network quality and customer service, addressing key areas such as network reliability and user-friendly services [4] - Customers reported improved call quality in specific locations, indicating successful implementation of network enhancements [4] Group 3: Community and Cross-Industry Collaboration - Shandong Unicom is expanding its service offerings through partnerships with local businesses, providing diverse services such as health check-ups and fraud prevention education [6] - The company is committed to creating a multi-faceted service ecosystem that extends beyond telecommunications to meet broader community needs [6] Group 4: Future Plans - The company plans to continue the "General Manager's Practical Action" initiative, focusing on innovative service models and quality improvements to align with customer expectations [8]