Core Viewpoint - The article highlights the strategic initiatives and successful localization efforts of Henkel's Consumer Brands Division in China, showcasing its commitment to innovation and collaboration in the beauty and personal care market [1][4][13]. Group 1: Strategic Acquisitions - Henkel's Consumer Brands Division has executed three significant strategic acquisitions in the past four years, including the acquisition of Shiseido's professional hair business in the Asia-Pacific region in 2022, which added key brands like Sublimic and Primience to its portfolio [6][7]. - In 2024, Henkel acquired Procter & Gamble's Vidal Sassoon brand and its related hair care business in Greater China, enhancing its product offerings in the hair care segment [7]. - The acquisition of Suzhou Boke Biotechnology Co., Ltd. in 2025 further strengthened Henkel's local manufacturing capabilities, improving supply chain flexibility and responsiveness to consumer needs [7]. Group 2: Innovation and Market Adaptation - The Consumer Brands Division is adapting to changing consumer demands by shifting its R&D approach from being company-led to consumer-led, responding to the rapid evolution of market trends [9][10]. - Henkel is focusing on local R&D and production capabilities to enhance market responsiveness and is leveraging e-commerce and targeted marketing strategies to improve brand-consumer connections [9][10]. Group 3: Industry Contribution and Sustainability - Henkel is committed to supporting the hairdressing industry through initiatives like the Schwarzkopf Professional Hairdressing Awards, which have been held for over 20 years, providing a platform for professionals to showcase their skills [11]. - The company plans to establish the "Vidal Sassoon Hairdressing Academy" in Shanghai by 2025 to cultivate internationally-minded professionals in the hairdressing sector [11]. - Henkel emphasizes its environmental responsibility by improving the eco-friendliness of its products, even if it may impact short-term profits, reflecting its commitment to sustainable development [11].