美妆区域的娇韵诗摊位前，摆放着三张白色化妆台，化妆台上整齐排列着粉底、眼影、口红等产品，专业美妆师正为入 场者打造妆容。坐在化妆台前的人身体微微前倾，看着镜子里的自己，任由美妆师用化妆刷在脸上细致涂抹，旁边等待 的人则围在展示架旁，拿起口红在手臂上试色，不时和身边人比对试色效果。 9 月 30 日天刚亮，广州珠江啤酒博物馆外的滨江步道就已陆续出现身影。有人背着双肩包，手里攥着打印好的市集导览 图；有人推着婴儿车，车兜里放着折叠购物袋，早早等候在入口附近，期待着李佳琦直播间 "所有女生的快乐市集・靓 靓派对" 开启。 上午 10 点，市集入口处的粉色拱门缓缓展开，工作人员身着统一的浅粉色工作服，手捧堆叠整齐的集章卡片，逐一递 到入场者手中。卡片上用彩色图标标注出 Olay、宝洁、娇韵诗等 30 余家品牌摊位的位置，还有互动打卡点的具体分 布，不少人刚接过卡片，就立刻低头用指尖在卡片上圈画，规划着首先前往的区域。 步入市集，各品牌摊位前迅速聚集起人群。Olay 摊位的展示台上，整齐摆放着即将在双 11 大促期间登陆李佳琦直播间 的新款护肤品，工作人员戴着白色手套，将面霜均匀涂抹在试用板上，旁边放着不同肤质的测试试 ...

西藏昌都市洛隆县，有着"藏东粮仓"的美誉。在这里，5G智慧农业系统正实时监测田野里每一株青稞 的生长。"往年亩产不到300斤，有了高科技，现在亩产800斤，还有公司高价收购。"种植户扎西顿珠 说。 在洛隆县，洛宗特色产品开发公司通过订单农业模式，高于市价收购青稞原料，带动千余种植户年均增 收2万元。同时，该公司对青稞进行精深加工，生产青稞挂面、糌粑饼干等60余种产品，推动青稞产业 高质量发展，助力乡村全面振兴。 洛隆县的变化，是西藏乡村全面振兴的一个缩影。2024年西藏农村居民人均可支配收入历史性突破2万 元，"近年来，特色农畜产品深受消费者青睐，联农带农机制更加完善，为乡村全面振兴注入了强劲动 力。"西藏自治区农业农村厅厅长张会明说。 山南市隆子县的沙棘林里，村民桑旦抚摸着挂满果实的枝条，"如今8.2万亩绿洲不仅锁住了风沙，每年 卖沙棘果实还带来20多万元收益呢！"曲松县的藏药种植合作社基地里飘着独特药香，合作社负责人洛 桑金巴带领乡亲将16种藏药材制成洗发水、精油等深加工产品。 林芝市巴宜区林芝镇嘎拉村的古桃树下，村民达瓦坚参家的民宿小院干净整洁。"今年桃花节，我家光 卖奶渣和酥油茶就赚了3万元。"达瓦坚 ...

Core Insights - The popularity of hand bracelets, once considered exclusive to the "cultural and artistic" circle, has surged among young consumers, becoming a staple in daily fashion [1][2] - Li Jiaqi's beauty assistant team has effectively captured the emotional sentiments of young consumers, expanding their influence beyond beauty to fashion and lifestyle [2][6] Group 1: Consumer Behavior - Young consumers are increasingly drawn to hand bracelets for their aesthetic appeal and emotional significance, with many actively seeking similar styles on social media [3][6] - The trend has led to a significant increase in searches for "crystal" on e-commerce platforms, with over 5 million searches reported this year [6] - The sales of new-style hand bracelets have exceeded 10 million units in the past year, with over 40% of sellers being aged 25-30 [6] Group 2: Market Dynamics - Li Jiaqi's live streaming sessions have become a key driver of this trend, with an average of one hand bracelet broadcast every three days [6][9] - The team utilizes big data and social media insights to anticipate consumer demand for personalized accessories, effectively creating market needs [6][8] - Various materials such as crystal, obsidian, and gold are experiencing high sales, with some styles frequently sold out, indicating strong consumer interest [6][8] Group 3: Emotional and Cultural Significance - Hand bracelets are evolving from mere decorative items to "emotional assets" that help young people cope with stress and anxiety [6][7] - The cultural and symbolic significance of jewelry is becoming increasingly important, with consumers valuing products that resonate with their personal values and lifestyles [7][8] - The rise of the "self-care economy" is reflected in the market's growth, which is projected to exceed one trillion in scale [8][9] Group 4: Influencer Impact - Li Jiaqi's live streaming platform is recognized as a significant trendsetter, influencing not only hand bracelets but also a wide range of fashion items [8][9] - The unique styles of the hosts contribute to the diverse appeal of products, leading to high consumer engagement and sales [9][12] - The platform has successfully expanded its non-beauty categories, indicating a successful crossover into broader fashion influence [9][12]

二、共赢：构建可持续的价值生态艾多美的正能量，更体现在"共赢"的生态构建上。企业通过合理的利润分配机制，让消费者、会员与平台形成利益共同 体。会员通过推广产品获得相应回报，但这一回报始终以产品实际销售为基础，而非依赖"拉人头"的层级计费。与此同时，艾多美注重与供应商的长期合 作，通过稳定的订单与技术支持，助力合作伙伴提升品质与效率。这种"供应商-平台-消费者"的闭环生态，让每个环节的参与者都能从中获益，从而激发持 续的合作意愿与创新动力。 : They 16 50, 4 a t 0000 三、诚信：正能量的根基与保障艾多美的正能量得以持续，离不开"诚信"这一基石。企业严格遵循合规经营，产品信息透明公开，售后服务及时响应。这种 对诚信的坚守，逐渐积累起用户信任，而信任本身又成为分享与共赢的催化剂。当消费者确信平台不会为短期利益牺牲品质时，他们更愿意主动传播；当合 在商业世界中，艾多美如同一股清泉，以其独特的"分享"与"共赢"理念，持续传递着正能量。这种正能量并非偶然，而是源于其商业模式的底层逻辑，最终 成就了企业与消费者、合作伙伴之间的多赢格局。那么，艾多美正能量的源泉究竟何在？ 75 .. 20 一、分享：以 ...

今天，我们把视野重新拉回到美国广告市场。 这不仅是全球体量最大、生态最成熟的广告市场，也始终是判断产业节奏与媒介演进的一个风向标。无论是预算回暖还是平台博弈，美国市场的每一次调 整，往往都会在某些层面，提前映射出全球广告行业的未来走向。 如果说过去五年，我们谈广告更习惯从技术平台、媒介趋势和消费者触点出发，那么如今，行业本身也成了一个决定广告结构的变量。 哪些行业在持续加码、谁在主动收缩，这些策略背后映射的，是这个行业所处的周期。 从金融到电信，从快消到汽车，在美国市场，每一行业的广告支出是增长模型、用户逻辑与媒介选择的再分配。 所以，与其说我们在看广告行业的趋势，不如说是在看各个行业如何重新定义"广告"在其增长路径中的位置。 而这，正是我想在这篇文章里讨论的： 在看似全面复苏的美国广告市场下，不同行业之间，究竟呈现出怎样的分化节奏？ | | % of total media | Industry ad | | | --- | --- | --- | --- | | | ad spending | spending | % change | | Retail | 26.3% | $108.79 | 5.4% ...

Core Insights - The article emphasizes the rapid growth of the baby and child care industry in China, particularly in the baby wash and care segment, which is expected to surpass North America and Europe, making China the largest single consumer market for baby care products [1][11]. Group 1: Market Potential - The population of children aged 0-18 in China is projected to reach 261.8 million by the end of 2024, surpassing that of high-income economies [2]. - The average annual expenditure on child-rearing in China is expected to exceed 20,000 yuan in 2024, with total costs exceeding 500,000 yuan from pregnancy to age 17 [5][7]. - The baby wash and care market in China is projected to reach nearly 33 billion yuan by 2024, with expectations to exceed 45 billion yuan by 2028, maintaining a growth rate above 7.5% [15]. Group 2: Consumer Trends - Consumers are increasingly focused on safety, efficacy, and brand reputation when selecting baby care products, with 52.8% prioritizing natural ingredients [28][30]. - The demand for facial and scalp care products is rising among older children and teenagers, with significant growth in sunscreen and children's makeup products [17][19]. - The market is characterized by low brand loyalty, with only 24.7% of consumers consistently using a single brand, indicating a preference for trying various brands [32]. Group 3: Competitive Landscape - The market concentration for baby care products is relatively low, with a CR10 of 38.5% and a CR20 of 56.2%, suggesting a need for more brands to meet diverse consumer demands [22]. - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [25][30]. - The article highlights the importance of localized strategies for international brands to capitalize on the opportunities in the Chinese market [35]. Group 4: Marketing Strategies - Content marketing, authoritative endorsements, and AI-driven interactive marketing are essential strategies for engaging consumers in the baby care market [40]. - Social media platforms, particularly short video platforms and Xiaohongshu, are the primary channels for consumers to learn about and share baby care products [26].

Core Viewpoint - Mingchen Health's stock price has experienced a decline of 9.88% year-to-date, with significant drops in recent trading periods, indicating potential challenges in the market [2]. Company Overview - Mingchen Health Products Co., Ltd. is located in the Lian Nan Industrial Zone, Chenghai District, Shantou City, Guangdong Province, and was established on December 14, 1994, with its listing date on December 18, 2017 [2]. - The company specializes in the research, development, production, and sales of health care products, including shampoos, conditioners, shower gels, gel water, and skincare products [2]. - The revenue composition of the company is as follows: 76.84% from online games, 23.09% from daily chemical products, and 0.07% from other sources [2]. Financial Performance - For the first half of 2025, Mingchen Health achieved operating revenue of 712 million yuan, representing a year-on-year growth of 7.07%. However, the net profit attributable to shareholders decreased by 31.97% to 41.06 million yuan [2]. - The company has distributed a total of 151 million yuan in dividends since its A-share listing, with 46.57 million yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Mingchen Health was 18,800, an increase of 2.88% from the previous period, with an average of 14,063 circulating shares per person, a decrease of 2.80% [2]. - Notable institutional holdings include Huaxia Industry Prosperity Mixed Fund, which is the fourth-largest shareholder with 5.2765 million shares, an increase of 1.6392 million shares from the previous period [3].

9月22日，印度正式实施商品与服务税(GST)重大改革，推行简化的两级税率结构，并扩大免税范围。 在税改实施前夕的9月21日，印度总理莫迪发表讲话表示，印度真正的敌人是"对外国的依赖"。他强 调，印度要实现繁荣并确保"和平与稳定"，就必须自力更生。 力度空前 印度此次税改力度空前。原本复杂的四档税率结构(5%、12%、18%和28%)被简化为5%和18%两档。日 用品税率从18%下调至5%，包括牙膏、洗发水等日用品；小型汽车、空调和电视等商品的税率则从28% 下调至18%。 所有个人人寿保险和健康保险中的商品及服务税被取消。此外，印度政府还决定自9月22日起全面取消 实施八年的商品及服务税(GST)补偿税机制。 印度财政部测算，此举将导致中央与地方财政合计减少约4800亿卢比(约合人民币389亿元)的税收。 莫迪政府此次减税是内忧外患双重压力下的被迫之举。 从外部环境来看，8月25日美国总统特朗普宣布对印度商品加征50%关税，这一重拳直接打击了印度经 济的要害。 《联合早报》指出，印度人口14亿，是美国消费品的主要市场，这些产品通常从美国在线零售商亚马逊 购买。多年来，美国品牌的影响力已深入到印度小城镇。但在 ...

Core Insights - The Chinese hair care industry is experiencing steady growth, with market size projected to increase from 57.3 billion yuan in 2019 to 67.8 billion yuan in 2024, and expected to surpass 70 billion yuan due to the release of Z-generation scenario-based demands and technological advancements [1][6][7] - Online channels have become the dominant sales platform, with online transaction volume expected to exceed 34.037 billion yuan in the first half of 2025, reflecting a year-on-year growth of 20.67% [7][8] - The competitive landscape is characterized by international giants like Procter & Gamble, L'Oréal, and Unilever leading the market, while domestic brands are carving out niches through differentiated competition [1][6][9] Industry Overview - Hair care involves cleaning the scalp and hair while providing nutrition to maintain health and aesthetics, encompassing both washing and conditioning processes [2] - The industry is structured in three layers: upstream (raw materials and packaging), midstream (product manufacturing), and downstream (sales and consumption) [5][6] Market Dynamics - The market is driven by three main product categories: hair cleansing, care, and dyeing/perm, with men's hair care showing significant growth [1][8] - The market is witnessing a shift towards more precise consumer demands, with over 80% of consumers experiencing scalp health issues, leading to notable growth in functional segments like anti-hair loss and scalp care [8][9] Competitive Landscape - The market is dominated by international brands, which hold over 50% market share, while domestic brands are gradually increasing their presence through targeted strategies [9][10] - In the online market, domestic brands occupy 12 out of the top 20 positions, but international brands still account for 80% of market share, indicating a strong competitive edge for established players [10][11] Future Trends - The industry is expected to evolve around three main directions: technology-driven product upgrades, market segmentation, and the rise of domestic brands [12][13] - Technological advancements such as biotechnologies and AI will facilitate a shift from basic cleaning to precision care, enhancing product efficacy and customization [13] - The market will see further segmentation based on demographics and usage scenarios, with live-streaming e-commerce playing a crucial role in reaching consumers [14][15]

Core Viewpoint - Mingchen Health's stock price has experienced a decline of 6.34% year-to-date, with a recent drop of 2.04% on September 19, 2023, indicating potential challenges in market performance [1][2]. Company Overview - Mingchen Health, established on December 14, 1994, and listed on December 18, 2017, is located in the Lian Nan Industrial Zone, Chenghai District, Shantou City, Guangdong Province. The company specializes in the research, production, and sales of health care products, including shampoos, conditioners, shower gels, gel water, and skincare products [2]. - The company's revenue composition is as follows: 76.84% from online games, 23.09% from daily chemical products, and 0.07% from other sources [2]. Financial Performance - For the first half of 2025, Mingchen Health reported a revenue of 712 million yuan, reflecting a year-on-year growth of 7.07%. However, the net profit attributable to shareholders decreased by 31.97% to 41.06 million yuan [2]. - Since its A-share listing, Mingchen Health has distributed a total of 151 million yuan in dividends, with 46.57 million yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Mingchen Health increased by 2.88% to 18,800, with an average of 14,063 circulating shares per person, a decrease of 2.80% [2]. - Notable institutional holdings include Huaxia Industry Prosperity Mixed Fund, which is the fourth largest shareholder with 5.2765 million shares, an increase of 1.6392 million shares from the previous period [3].