Group 1 - The article highlights how the new generation of overseas Chinese is innovating within traditional industries such as Chinese cuisine, fashion, and hairdressing, using the metaphor of "three knives" (kitchen knife, scissors, razor) to symbolize their entrepreneurial spirit [1][2] - In Dublin, a Chinese restaurant has introduced creative dishes that blend traditional and modern flavors, enhancing the dining experience and attracting a broader customer base [1] - In Lyon, a custom qipao (traditional Chinese dress) shop emphasizes the importance of maintaining traditional craftsmanship while integrating modern design elements to appeal to both Chinese and local customers [1][2] Group 2 - The new generation of Chinese fashion entrepreneurs aims to enhance craftsmanship and optimize production processes, ensuring that their designs reflect cultural identity and individual uniqueness [2] - In Italy, a Chinese hair stylist is leveraging social media to promote a high-end hair salon and academy, focusing on modern techniques and customer preferences to elevate the beauty industry [2] - The article emphasizes that despite changes in industry dynamics, the entrepreneurial spirit represented by the "three knives" continues to inspire innovation and revitalization in traditional sectors [2]

Core Viewpoint - A hair salon in Xi'an has introduced a high-priced service called "Founder Haircut" priced at 11,800 yuan, which includes not only a haircut but also a one-on-one deep communication opportunity with the founder, sparking significant public interest and discussion [1] Group 1: Service Offering - The "Founder Haircut" service is priced at 11,800 yuan and is marketed as a unique opportunity for business dialogue rather than just a haircut [1] - The service aims to provide a platform for industry professionals and entrepreneurs to engage in discussions about business experiences and industry insights with the founder [1] Group 2: Marketing and Promotion - The salon has utilized eye-catching advertisements on public transport and billboards, featuring the founder's portrait and promoting the high-priced service [1] - The brand operates over 800 stores nationwide, with locations in cities such as Xi'an, Lanzhou, Hangzhou, and Beijing [1] Group 3: Customer Engagement - Customers interested in the "Founder Haircut" must make an appointment in advance, with current bookings extending into the following week [1] - The salon's regular haircut prices remain unaffected, ranging from 30 to 58 yuan, indicating a commitment to serving the broader community [1]

Core Insights - The article highlights a significant decline in the number of hair salons in China, with over 300,000 expected to close this year, and 224,000 having already been deregistered or revoked in the first nine months [3][25]. Industry Trends - The hair salon industry is experiencing a trend of low-price attraction followed by high-pressure sales tactics, leading to customer dissatisfaction and mistrust [5][9]. - Many salons are employing deceptive practices, such as misleading pricing and aggressive upselling, which have contributed to a negative reputation for the industry [11][19]. Customer Behavior - Customers are increasingly wary of prepaid card schemes, fearing that their money will be lost if the salon closes shortly after purchase [11][21]. - There is a noticeable shift in customer behavior, with some opting for home haircuts or cheaper local salons to avoid high-pressure sales environments [21][25]. Successful Business Models - A few salons, like one run by a stylist named Xiaohua, are thriving by focusing on transparency, clear pricing, and genuine customer service, demonstrating that honesty and skill can lead to success in the industry [23][25]. - Long-standing salons that prioritize customer trust and avoid deceptive practices continue to perform well, indicating that there is still demand for quality hair services [27][29].

对这样的质疑再深剥一层，"价格体现职业价值"的观点也暴露出当下美发行业里个别从业者的心 态。晓华之所以受到广大顾客的喜爱，根本原因在于她精湛的手艺和贴心的服务，而顾客的信任和满意 度是对她职业价值的最好证明，与价格因素关系不大。往开了说，理发行业的本质是用脚投票，先有门 庭若市，才有商家开出高价的底气。若将价格高低与服务档次如此挂钩，以高价作为底气、价值所在， 未免片面且短视，更是一种本末倒置。 再说回来，美发市场的健康发展离不开多元化的价格体系，这样的质疑与嘲讽也透露出一些从业者 自身的焦虑与迷茫。正如当地美发协会副会长所说，"她的剪发价格会对一部分人有冲击，但是要看自 己的定位和价值，晓华不会影响任何人"。回归美发行业本身，有顾客更在意门店环境、洗护服务，更 享受增值服务与过程；有人则更实在些，将结果作为衡量价格的唯一标准。面向何种顾客、如何合理定 价，这是晓华的同行们抄不来也不必抄的考题答案，因为晓华的高分答卷并不是唯一的答案，而她 的"答题思路"显然也一目了然——看清自己、找准定位、真诚经营。 一个"晓华"不会颠覆美发行业，但她确实可以给同行们上一堂课。实际上，同行们在直播间未必能 学到精髓，学习手艺 ...

Core Viewpoint - A consumer in Ningbo, Zhejiang reported being misled by a hair salon into purchasing expensive treatments under the guise of a "free scalp check," highlighting potential consumer rights violations in the beauty and hair care industry [1][2][3] Group 1: Incident Details - The consumer was initially told they had scalp issues and was offered a free scalp examination, which involved a microscope that allegedly magnified 30 times [1] - During the examination, the staff claimed to find "bug eggs" on the scalp and pressured the consumer into using 30 units of a treatment priced at 880 yuan each, totaling 26,400 yuan [2] - The staff further suggested purchasing a 60,000 yuan care package, claiming it would be more cost-effective for future treatments [2] Group 2: Consumer Complaints and Regulatory Response - The Ningbo High-tech Zone Market Supervision Administration is investigating the incident and has contacted both parties involved [1][3] - Prior to this incident, there were already 43 complaints regarding beauty and hair salons in the area for similar practices, indicating a pattern of consumer rights violations [3] - The public has been warned about "free detection traps" where salons use free services to upsell expensive treatments [3]

Core Insights - The event held in Guangzhou on October 23 showcased the launch of Schwarzkopf Professional's 2025 Autumn/Winter trend, emphasizing a blend of art and aesthetics in hair styling [1][2] - The three major trends introduced are "Original Cool Type," "Rebellious Fashion," and "Her Era," focusing on contemporary individual expression and style [2][3] Trend Summaries - **Original Cool Type**: This trend highlights a sense of freedom, showcasing women's natural characteristics with unstructured hair and earthy color palettes, reflecting a raw and untamed beauty [3][6] - **Rebellious Fashion**: This trend merges elegance with rebellion, featuring retro elements and contrasting colors, allowing women to express their individuality through fashion choices [6][9] - **Her Era**: This trend represents the empowerment of women, balancing strength and softness through structured silhouettes and warm color tones, emphasizing confidence and independence [7][10] Industry Impact - Schwarzkopf Professional aims to integrate professional hair trends into everyday life through its "professional-driven retail" business model, enhancing consumer engagement and satisfaction [21] - The event also included the GCHA 2024 Annual Hairstylist Show, showcasing the latest creative works and emphasizing the importance of professional education in the industry [11][13] - The collaboration with top salons and the introduction of innovative themes like "Round State" by the PROVI team reflect the brand's commitment to pushing the boundaries of hair artistry and creativity [18][20]

Core Insights - The event "Quality Life・Zijin Selection - Dongcheng State-owned Enterprises Quality Consumption" aims to promote the national strategy of expanding domestic demand and upgrading consumption, showcasing the capabilities of state-owned enterprises in enhancing public welfare and driving regional economic growth [1] Group 1: Event Overview - The event was held on October 26 at the Bell and Drum Tower Cultural Square, organized by multiple local government bodies and Beijing Dongcheng Cultural Tourism Group [1] - It featured an innovative model combining brand display, immersive experiences, and consumer benefits, highlighting the strength of state-owned brands and the innovation of time-honored brands [1] Group 2: Consumer Engagement - The event targeted diverse consumer needs with 17 premium exhibition booths, covering traditional brands, fashionable lifestyle products, and cultural tourism [2] - The venue is part of the "Walking Andingmen" project, which aims to create a unique district that integrates cultural experiences, commercial consumption, and leisure tourism [2] Group 3: Exhibition Highlights - The event showcased a blend of traditional craftsmanship and modern aesthetics, with products from various time-honored brands appealing to different consumer demographics [3] - The fashion lifestyle section featured products that resonate with younger consumers, expanding the audience for state-owned brands [3] - The cultural tourism and specialty products section emphasized regional collaboration, introducing high-quality resources from partner regions [3] Group 4: Future Prospects - This event serves as a pilot for the "Walking Andingmen" project, demonstrating the feasibility of integrating culture, commerce, and tourism [4] - Future initiatives will focus on deepening the project and creating engaging experiences for citizens, enhancing the vitality of cultural and commercial integration in the region [4] - State-owned enterprises in Dongcheng will continue to innovate and develop impactful consumer IP activities, aligning with urban culture and public needs to drive high-quality economic development [4]

Core Insights - The rise of online shopping and prepaid services has led consumers to face risks such as "low-price traps" and "refund difficulties" [1] - Consumers are encouraged to identify risks before payment by examining complaint records and user feedback [1] Group 1: Consumer Awareness - Promotional activities often contain hidden conditions, such as "no returns or exchanges" and "limited to specific products," making it difficult for consumers to claim their rights after purchase [2] - Consumers should take time to review past price changes and promotional records to avoid being misled by marketing tactics [2] - Platforms like "Black Cat Complaints" serve as a "risk map" for consumers, allowing them to check recent complaint types and resolutions for brands [2] Group 2: Importance of Complaint Data - The accumulation of service reputation data on platforms like Black Cat Complaints helps consumers make informed choices before shopping [3] - High complaint volumes regarding issues like "difficult refunds" indicate weaknesses in a company's after-sales service [2][3] Group 3: Real Feedback vs. Advertising - Real user experiences, often found in complaint sections, provide more reliable insights than polished advertisements [4] - Consumers are advised to cross-verify information from multiple sources, including complaint platforms and social media discussions, to form a comprehensive view of a brand [4] Group 4: Sector-Specific Risks - Different consumption scenarios, such as fitness and education services, have unique risks that consumers should be aware of, including prepaid traps and vague terms [5] - Checking typical cases on complaint platforms can help consumers identify potential risks before making decisions [5] Group 5: Conclusion on Rational Consumption - Rational consumption is based on transparent information, where checking complaints and feedback serves as a proactive defense for consumers [6] - The existence of platforms like Black Cat Complaints enhances consumer protection and encourages companies to prioritize service and integrity [6]

Core Viewpoint - The third National Vocational Skills Competition concluded in Zhengzhou, Henan, with Shanghai participants achieving outstanding results, securing 9 gold, 5 silver, 3 bronze, and 72 excellence awards, maintaining a leading position nationally [1] Group 1: Performance Overview - Shanghai sent 118 competitors, including 2 representatives from local industries, to participate in all 106 competition projects [1] - Over three days of competition, more than three-quarters of Shanghai's participants won awards, with the total number of gold medals and awards remaining at the forefront nationally [1] Group 2: Industry-Specific Achievements - Shanghai competitors excelled in key industry projects related to the city's "3+6" key industries and the "Five Centers" construction [1] - Notable achievements include winning gold in the newly added smart security technology project that integrates artificial intelligence and information technology [1] - In the automotive sector, the body repair project achieved a "three-peat" championship, while the health and social care project in the life health industry also secured top honors [1] - The floral and hairdressing projects in the fashion consumption industry won both gold and silver medals, showcasing the city's strengths [1] Group 3: Strategic Development Outcomes - Shanghai's logistics and freight forwarding project achieved a national "three-peat" championship [1] - Additional gold medals were awarded in the multimedia operations and 3D digital game art projects, along with a silver medal in jewelry processing, reflecting Shanghai's strategic goals in developing a high-quality internet content creation hub and an international digital capital [1]

Group 1 - The third National Skills Competition will be held from September 19 to 23 in Zhengzhou, Henan, featuring 106 competition projects with 3,420 contestants and 3,275 judges from across the country [1] - The Beijing delegation includes 105 contestants competing in 96 projects such as hairdressing, graphic design, and traditional Chinese pastry [1] - The event showcases both advanced technology and traditional craftsmanship, including the revival of a 20-year-lost animation production technique and demonstrations of robotics and traditional glass-making skills [1][4][6] Group 2 - The hairdressing competition consists of seven modules over three days, testing various skills such as cutting, coloring, and styling, aligning with international standards [2] - Young contestants, particularly those born after 2000, make up over 60% of the participants, indicating a trend of increasing youth involvement in skilled trades [3] - The competition features innovative technologies like a hydrogen-powered robot dog capable of navigating complex terrains and an AI examination system that can recognize over 40 dialects with 99% accuracy [4][5] Group 3 - The event includes a showcase of 40 selected traditional skills and crafts, highlighting the importance of preserving cultural heritage [6] - The revival of the cel animation technique, once a dominant method in animation production, is being led by a team from Beijing, emphasizing the educational value and craftsmanship involved [7][8]