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法兰克福三展联动启幕,2026年聚焦多领域拓展与数字化突破
Guo Ji Jin Rong Bao· 2025-10-17 13:05
Core Insights - The Frankfurt Exhibition Group's three major consumer goods fairs have commenced, reinforcing their position as a global hub for lifestyle, festive decorations, and creative DIY sectors [1] - The events aim to enhance trade connections and technical exchanges amidst rapidly evolving market conditions, emphasizing the importance of face-to-face interactions for industry resilience [1] - The next edition of the fairs is expected to attract significant participation, showcasing both established industry giants and emerging brands [1] Group 1 - The fairs will expand into key growth areas by 2026, including the HoReCa sector, hotel interior design, contract business, conceptual decoration, and furniture [3] - Enhanced interactive experiences and increased professional training opportunities will be a common development direction for the three fairs [3] Group 2 - A new digital matchmaking service has been integrated into the fair's official website, providing year-round business connection opportunities for attendees [4] - The system utilizes smart matching algorithms to recommend certified partners based on user interests and company profiles, improving business matching accuracy [4] - Exhibitors are provided with a digital lead management tool, LeadSuccess, to efficiently manage and evaluate contacts collected during the fairs [4]
东西问丨匡贤明:“消博会”如何助力全球消费市场繁荣与发展?
Sou Hu Cai Jing· 2025-04-15 02:57
Core Insights - The China International Consumer Products Expo (CICPE), also known as the "Consumer Expo," has become the largest consumer goods exhibition in the Asia-Pacific region since its inception in 2021, providing a significant platform for global enterprises to access the Chinese market and for Chinese companies to expand internationally [3][4] Group 1: Expo Overview - The CICPE is China's first national-level exhibition focused on consumer goods, aimed at promoting global consumer product display and trade [4] - The expo reflects the continuous expansion and upgrading of China's consumer market, which is now the second-largest in the world [5] Group 2: Market Trends and Participation - The number of participating brands has increased from 2,628 in the first expo to over 4,100 in the fifth expo, with representation from 71 countries and regions, including 65 Fortune 500 companies [7] - The expo highlights the growing importance of service-oriented consumption, with a focus on sectors such as health, elderly care, and AI [7][8] Group 3: Economic Impact and Future Projections - By 2035, it is projected that service-oriented consumption will account for approximately 55% of total consumption in China, indicating significant growth potential [10] - The expo serves as a platform for international brands to enter the Chinese market while promoting Chinese quality products abroad, enhancing the integration of domestic and international markets [10][12] Group 4: Regional Development and Policy Synergy - The CICPE is instrumental in supporting Hainan's development as an international tourism consumption center, driving innovation in various sectors such as duty-free shopping and medical tourism [13][14] - The expo aims to enhance international cooperation, particularly with RCEP regions, to address the challenges of international product and service supply in Hainan [14]