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法兰克福三展联动启幕 2026年聚焦多领域拓展与数字化突破
Guo Ji Jin Rong Bao· 2025-10-17 19:45
Core Insights - The Frankfurt Exhibition Group's three major consumer goods fairs have commenced, reinforcing their position as a global hub for lifestyle, holiday decorations, and creative DIY sectors [1] - The events aim to enhance trade connections and technical exchanges amidst rapidly evolving market conditions, emphasizing the importance of face-to-face interactions [1] - The next edition of the fairs is expected to attract significant participation from both international industry giants and emerging brands, focusing on seizing market opportunities [1] Group 1 - The fairs will expand into key growth areas such as the HoReCa sector, hotel interior design, contract business, conceptual decoration, and furniture in 2026 [3] - Enhanced interactive experiences and increased professional training opportunities will be a common development direction for the three fairs [3] Group 2 - A new digital matchmaking service has been integrated into the fair's official website, providing year-round business connection opportunities for attendees [4] - The system uses smart matching algorithms to recommend certified partners based on user interests and company profiles, improving business matching accuracy [4] - The exhibition economy is evolving into a multifunctional platform that promotes consumption quality, urban renewal, and cultural confidence [4]
法兰克福三展联动启幕,2026年聚焦多领域拓展与数字化突破
Guo Ji Jin Rong Bao· 2025-10-17 13:05
Core Insights - The Frankfurt Exhibition Group's three major consumer goods fairs have commenced, reinforcing their position as a global hub for lifestyle, festive decorations, and creative DIY sectors [1] - The events aim to enhance trade connections and technical exchanges amidst rapidly evolving market conditions, emphasizing the importance of face-to-face interactions for industry resilience [1] - The next edition of the fairs is expected to attract significant participation, showcasing both established industry giants and emerging brands [1] Group 1 - The fairs will expand into key growth areas by 2026, including the HoReCa sector, hotel interior design, contract business, conceptual decoration, and furniture [3] - Enhanced interactive experiences and increased professional training opportunities will be a common development direction for the three fairs [3] Group 2 - A new digital matchmaking service has been integrated into the fair's official website, providing year-round business connection opportunities for attendees [4] - The system utilizes smart matching algorithms to recommend certified partners based on user interests and company profiles, improving business matching accuracy [4] - Exhibitors are provided with a digital lead management tool, LeadSuccess, to efficiently manage and evaluate contacts collected during the fairs [4]