Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1][10][12]. Core Insights - The company is focusing on "reducing burdens and increasing efficiency" in its core operations, leading to improved profitability and operational quality despite a decline in revenue [4][10]. - The company has strategically optimized its business structure, resulting in a significant increase in gross margin and a substantial improvement in cash flow from operating activities [4][10]. - The company is well-positioned to benefit from the upcoming product cycles of major brands like Apple, as it holds significant distribution rights and has a robust retail network [8][10]. Financial Performance - In the first half of 2025, the company reported revenue of 25.37 billion yuan, a year-on-year decrease of 34.69%, and a net profit attributable to shareholders of 2.22 billion yuan, down 43.98% [4]. - The overall gross margin improved from 3.75% to 4.94% year-on-year, indicating enhanced operational efficiency [4]. - The net cash flow from operating activities reached 1.819 billion yuan, a remarkable increase of 304.21% year-on-year, attributed to effective inventory and accounts receivable management [4]. Business Segments - Distribution Business: Revenue was 16.207 billion yuan, down 35.08% year-on-year, with a stable gross margin of 3.71% [5]. - Retail Business: Revenue was 9.022 billion yuan, down 34.26%, but gross margin increased by 2.97 percentage points to 6.14%, showcasing significant improvements in retail efficiency [5]. - Overseas Sales: Revenue from overseas markets reached 1.203 billion yuan, a year-on-year growth of 29.96%, becoming a key growth driver for the company [6]. Future Outlook - The company forecasts revenues of 67.041 billion yuan, 69.217 billion yuan, and 72.233 billion yuan for 2025, 2026, and 2027 respectively, with net profits projected at 611 million yuan, 667 million yuan, and 716 million yuan [10][11]. - The company is expected to benefit from the recovery in the consumer electronics sector and the potential IPO of Honor, which could enhance the valuation of its holdings [9][10].