Core Points - The launch of the "Consumer Association Helps You Find, Scan to Identify Products" feature aims to enhance consumer participation in the supervision of online product quality and safety [1][2][3] Group 1: Functionality and Purpose - The new feature focuses on providing a convenient information verification channel for consumers during online shopping decisions and product receipt confirmation [2] - Consumers can scan product barcodes on e-commerce platforms to retrieve official registration information from the National Commodity Database, allowing them to compare it with platform promotional content [2][3] - The feature enables consumers to report discrepancies in product information, facilitating a feedback loop to the coding center for further verification and action [3] Group 2: Implementation and Impact - The initiative involves 10 major platforms that will display barcodes for specific product categories, including safety helmets and electric bicycles, enhancing transparency in online sales [2] - Consumer feedback will be synchronized in real-time with the coding center, which will initiate a data verification process and suspend data display rights for inconsistent products [3] - This mechanism encourages companies to fulfill their information registration responsibilities and optimizes the National Commodity Database, strengthening regulatory support for online product sales [3]