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起底中国演唱会主办江湖:核心壁垒到底是什么?
3 6 Ke· 2025-09-25 03:59
Core Insights - The domestic concert market in China has seen significant growth, attracting substantial investment, but it also presents high risks and challenges for organizers [1][3] - The success of a concert depends on various factors, including the organizer's understanding of content, fans, production, and business [3][32] - The concert industry has evolved through three main stages: the grassroots era, the regulatory phase, and the current capital-driven era [4][10] Industry Evolution - The first stage (1980s-1990s) was characterized by informal "hole-head" organizers who connected artists with venues, earning significant profits through resource integration [5][7] - The second stage began in 1997 with the introduction of regulations that formalized the industry, leading to the emergence of professional organizing companies [7][8] - The third stage, starting around 2010, saw the rise of large-scale organizers that integrated planning, production, investment, and operations, leading to a more structured industry [8][10] Key Players - Major players in the concert organizing market include CMC Live, which has established a comprehensive cultural and entertainment ecosystem, and has invested in 32 companies [14][18] - Other notable companies include Beijing Luopan Culture, which has a long-standing reputation and has organized numerous events since its establishment in 2009 [22] - The industry also features artist service-oriented organizers that focus on specific artists, providing tailored support for their tours [23][24] Market Dynamics - The concert market is increasingly competitive, with a few dominant players controlling a significant share, while new entrants struggle to establish themselves [31][32] - The integration of concerts with local tourism initiatives has become a trend, enhancing the importance of professional organizers and artist teams [32][36] - The pandemic has led to a surge in demand for concerts, attracting companies that previously did not focus on this sector, but many lack the necessary expertise [34][36] Challenges and Opportunities - The barriers to entry in the concert organizing industry are shifting from capital-based to expertise-based, emphasizing the need for operational proficiency and artist management [36][43] - Trust and long-term relationships between organizers and artists are crucial for success, as many top artists prefer to work with familiar teams [38][40] - Future strategies for mid-tier and new organizers may involve focusing on niche markets and developing long-term partnerships with artists [41][43]