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一盏中国灯照亮全球舞台:广东龙头企业靠“三招”无惧关税
Core Viewpoint - Yiri Technology has demonstrated resilience in maintaining stable revenue despite global trade tensions, highlighting its competitive edge in the professional lighting market, particularly in Europe and the United States [1][2][6]. Company Overview - Yiri Technology reported nearly 1 billion yuan in revenue last year, with foreign trade accounting for nearly 70% of its business, primarily in the U.S. market [1][5]. - The company has established itself as a leading player in the lighting industry, gaining recognition through major events like the Beijing Winter Olympics and various international concerts [1][5]. Market Position and Strategy - Yiri Technology has successfully replaced many Western brands in the lighting sector, with a significant presence in high-profile events such as the Billboard Music Awards and the Eurovision Song Contest [5][6]. - The company emphasizes creativity, innovation, and a robust supply chain as key factors in its competitive strategy, allowing it to maintain a strong market position despite external pressures [2][8]. Technological Innovation - Yiri Technology invests heavily in research and development, with 5% of its total revenue allocated to R&D, resulting in over 200 patents and ongoing applications for additional patents [11][12]. - The company has developed advanced technologies, such as the ResetFree technology for precise lighting control, enhancing its competitive edge in the global market [11]. Industry Trends - The global stage lighting equipment market is projected to grow from approximately $5.8 billion in 2024 to $10 billion by 2030, with Guangdong being a major production base [7]. - The traditional lighting industry in Guangdong is undergoing transformation, integrating technological advancements and exploring new sectors such as electric vehicles and optical displays [12].